Saturday, February 25, 2012

4 Considerations before Starting PPC Camapign (2-2)

In the first post, I highlighted two considerations before starting Pay Per Click (PPC) campaign: utilizing online targeting options, and building custom landing page.

Today, I am going to highlight the remaining two considerations:

3- Use Internet Forums:
Forums had been ignored by marketers who are planning for internet advertising campaigns.
Today; Fatakat women Arabic forum is ranked 8th in Alexa as top most visited websites in Egypt.

Both Marketing and brand managers are usually keen to use advertising channels that pay its return quickly (i.e. Facebook ads, Google AdWords campaigns, etc).

However, engaging via forums would be more viral and more effective for successful campaign. As this reference book says, social media return is about Return On Conversation (ROC).

Forums have hundreds of committed members who interact and communicate on frequent basis in their own world. Those forums are being visited by their own relative audience whether car owners (Nile Motors forum) or Egyptians living outside Egypt (Egyptian Talks forum).

For example,  political party member registering in forum can communicate with forum members, highlight candidates, promote activities, and professionally handle criticism; all are essential social media engagement tactics.

Social media platforms are your focus group as marketing manager (Focus groups as marketing application for social networks). Listening to forum conversations and responding to them professionally are essential for any reputable brand or ambitious political party. Actually, you will find forum members who are defending your products, and promoting your service features; they are your loyal advocates.

3- Start Blogging:
Today; the two famous blogging platforms Blogger and WordPress are ranked 70th and 73rd in Alexa as top most visited websites in Egypt.

Blogs are powerful web-based communication tool. Bloggers have their own communities, supporters, followers, and commentators. Being there with well-written post can promote your services and promotions and make them viral.

Relevancy in blog (and internet generally) is your key to truly spread the word about your company.
Communicating your career vacancies to blog related to job search hints or career development consultations is highly paying its ROI. Such communication could be by posting, commenting, sharing, or linking to blog post itself from your official website.
You can even communicate with blog owner so s/he might be interested to feature your related story.

Blogs have other important side related to search engine optimization SEO.
Updated blogs (sometimes used as news section) owned by your company to publish the news and activities are essential to attract search engine crawlers frequently. Here is case study featuring the positive effect of blogs on SEO.

Now, are you looking for social media consultant?
Do you plan to start online advertising campaign now?
New Egypt Consulting is capable to help your business to grow offline via online marketing
Talk to us today:

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