Sunday, October 30, 2011

Google Egypt for 2nd Time (December 2011)

UPDATE: Our exclusive coverage for Google Egypt Days – Day 1:

I think no speech is needed to explain what Google Egypt 2.0 means for the community of entrepreneurs, IT developers, online marketing professionals, marketing gurus, and business owners.

I had registered and approved last year (also in December). Only few days before the event, I got to send them cancellation notice (automated process). At least one of my colleagues (IT developers) attended and it was very exciting experience for them.
This year, I already identified my priorities for Sunday 11th of December 2011 - while other 2 days are for web masters and IT developers.

I already registered, what about you? Feel free to register now here:
https://sites.google.com/site/gegypt2011/

Below is agenda (as of 30th of October 2011):

Friday, October 7, 2011

CTR of Facebook Ads Campaigns in KSA and Egypt

Although Facebook provides intelligent advertising solutions for marketers and brand sales managers, the need for performance indicators exists as calculations of both ROI and cost per acquisition are required.

One of indicators is Click-Through-Rate CTR; which measures number of people who click on your online advertising as percentage of total audience who actually seen your ad. Higher CTR means that your ad is well-articulated in terms of ad text and image plus audience targeting and page location.

To get higher CTR, and to design high-performer advertising campaigns via Facebook platform, I highly recommend you to understand 8 rules that I found on AllFacebook dot com website. The rules were articulated for promoting Facebook page using Facebook ad, but they are actually applicable for getting higher CTR and lower CPC (Cost Per Click):
http://www.allfacebook.com/how-we-got-to-40310-facebook-fans-in-4-days-2010-06

I do remember B2C brand (Saudi Arabia and Egypt mainly) that asked to analyze its Facebook campaigns performance. For more than 100 million impressions, I found average CTR of 0.04% while in this 2011 case study (How to get 1 cent CPC), Muslim countries Egypt and Pakistan got higher click-through-rate (both achieved 0.23%) for mother-kid related advertising campaign. However, below image shows my own 0.092% CTR score for my first Facebook ads promoting my job board blog:

Employee Credit and Blame = CEO Pass and Take

This is very interested article from Harvard Business Review blog featuring leadership in business companies.
The article highlights UK/US repetitive (me) style of speech unlike European and Indian CEOs who speak language of (we) or (our team). But the most important part of the article is following quote:

"It's no big news that leaders in turnaround situations tend to play a more prominent role in their companies than leaders in business-as-usual scenarios. What's interesting is, in interviews, the CEOs who had led turnarounds took personal responsibility when things went wrong and did not hesitate to share the credit with their teams when things went right.

These types of higher-ambition CEOs acknowledge the role they must play as exemplars. They see the willingness to accept personal responsibility — especially during tough times — as critical to winning the trust of employees and other stakeholders. Leaders, in their view, need the endurance and stamina to lead their organizations through thick and thin. They also need to contain the anxiety of their employees. A leader who spreads the blame, who fails to accept that he or she is ultimately the one in charge, increases the insecurity of their people and lessens the likelihood that they'll take ownership of initiatives"

Here you can read the full Harvard Business Review article (By Tobias Fredberg is Associate Professor of Management at Chalmers University in Gothenburg, Sweden).

Thursday, October 6, 2011

أغرب 3 حقائق عن الراحل ستيف جوبز مؤسس أبل

الحقيقة الأولى
ستيف جوبز أسس قسما داخل شركة أبل لمراقبة الموظفين والتجسس عليهم، رغم أن الشركة تطبق سياسة عدم معرفة أقسامها الداخلية طبيعة ما يجري داخل الأقسام الأخرى داخل الشركة
الرابط أعلاه يشير إلى مراقبة حتى البريد الالكتروني للموظفين



الحقيقة الثانية
ستيف جوبز هو ابن لطالب سوري كان يدرس بالولايات المتحدة وارتبط بفتاة أمريكية ليكون ستيف هو الثمرة التي آل مصيرها لأن يعرض للتبني وتقبله أسرة باول وكلارا جوب التي قامت بتربيته والإنفاق عليه
أسرة صديقة الطالب السوري (عبد الفتاح الجندلي) رفضت ارتباطها به بعد إنجاب ستيف ولذلك قررت عرضه للتبني واشترطت على الأسرة المتبنية تعليمه تعليما جامعيا.
لقاء صحفي مع والد ستيف جوبز في صحيفة الحياة اللندنية
http://www.daralhayat.com/internationalarticle/223740

لقاء صحفي مع والد ستيف جوبز في صحيفة الأحد البريطانية
http://www.thesun.co.uk/sol/homepage/features/3778186/First-chat-with-Apple-tycoons-dad.html



الحقيقة الثالثة
ستيف جوبز كان مريضا بالسرطان وأخبر موظفي شركة أبل التي يرأسها بذلك في عام 2004م فين حين قرر إعلام الرأي العام والمساهمين في 2009م بالخبر الذي هوى بأسهم الشركة لنصف قيمتها خلال الأشهر التالية

Father of iPhone's Steve Jobs is Syrian

Believe it or not, the late Steve Jobs is son of a Syrian father; professor Abd El Fattah Jandali who is known in Western media as (John Jandali). The father John and his girlfriend while in studying in US went into relationship and the result was the boy Steve. The girlfriend's conservative christian father denied to allow her daughter to marry Arabic guy.
So, the girlfriend (mother of Steve) decided to offer the son for adoption (التبني), and family got him raised and educated (Steve's mother requested college education for the son). The adoption family was Paul and Clara Job.

The fact was that Steve Jobs, late Apple CEO, had almost never met his 'biological' father. In August 2011, the latter told The Sun daily UK newspaper that he "fears he will never get to meet his son" (Full interview with Steve Job's father here). Two months later, the founder of iPhone/iPad company had passed away.

Related Posts

Related Posts Plugin for WordPress, Blogger...