Friday, June 30, 2017

How to Get 100,000 Organic Facebook Fans?

This social media activist is a case study of getting more than 100,000 organic Facebook fans

Ahmed Mohsen is a young social media activist who publishes Facebook posts that are more of investigative journalism. His personal profile posts were widely circulated online among Egyptian youth as he always mentions sources URLs while summarizing trending events in the country.

During 16 months, he published 125 posts that were shared more than 275,000 times as an accumulated total number - according to his own post above that announces reaching 100,000 followers.

Based on his statistics, we can clearly find out how to get or reach 100,000 organic Facebook fans or followers within less than 18 months:

1- Publishing unique content is the king:
Ahmed invests time in publishing a unique content to his Facebook page or personal profile.
He doesn't copy and paste his content from somewhere else.
He loves to organize the Facebook post itself to make it much easier for readers to go through the post tirelessly.
His Facebook posts are usually lengthy, so he doesn't increase its length with long URLs from different news sources he is referring to. Instead, he used Bitly URL shortening service provider to reduce the clutter.

2- Understanding ROC: Return On Conversation:
Ahmed listens to conversations and comments on his published content. He engages with some commentators.
If someone posted a comment or a criticism that is valid, Ahmed immediately edits his Facebook post accordingly.
Liana Evans said that social media marketing is all about return on conversation, and so does Ahmed practice this.

3- Time on social media equals shares & engagement:
Ahmed's content is all about news, and trending news specifically.
News mean time. Time on social media equals shares and engagement.

That's exactly what Ahmed was doing:
He publishes his investigative Facebook posts within usually very few hours from the propagation of whatever news related to an incident, terror attack, viral press conference, or a stupid governmental action.

4- Integrated marketing communications:
Ahmed understands very well that commenting on trending news is not only enough for his content to reach wider audience
He simply applies a very simple integrated marketing communications, yet organic, tactic: He adds the Twitter trending hashtag(s) to his Facebook post to maximize the visibility of his content.

5- Analyze, frequently:
The social media activist was keen to analyze his performance, and measure engagement metrics. That's a very interesting, yet essential, action actually.

On average, Ahmed Mohsen was:
Publishing 2 Facebook posts each & every week (Which is important to keep online momentum)
Getting 208.3 new followers for each & every single day
Getting 800 new followers for each & every single Facebook post
Getting 0.36 new follower for each & every single Facebook post share

Between 11th of April (Publication date for his Facebook post above) and today 30th of June, Ahmed Mohsen gained more than 3,489 new Facebook fans or followers - kindly note that he had deactivated his Facebook account for 10 successive weeks.

New Egypt Consulting is a social media & digital marketing agency based in Cairo since 2011.
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Sunday, June 25, 2017

Facebook Mobile Feature: Take A Break

Two years ago, the social media platform Facebook announced its Take a break feature in an official post by its its product manager Kelly Winters titled "Improving the Experience When Relationships End".

Less than two week ago, Facebook users started to see Take a break as an option when browsing a Facebook profile for a friend, while clicking on Friends on mobile devices. This new feature has not enabled on Facebook mobile application.

It seems that Facebook is trying to make News Feed navigation much noiseless for its user by rolling-out this feature to personal profiles navigation options after being in quiet mode for two years.

Another indicator for Facebook's eagerness to make reduce the amount of noise for its users' News Feeds is suggesting unfollowing Facebook friends when one is unfollowed on a mobile device.
In this case, Facebook was showing a screen asking if you want to unfollow more people.
Once clicked, a list of Facebook friends appears, where you could easily unfollow as much of them as you can.

New Egypt Consulting is a Facebook & social media marketing company based in Cairo since 2011.
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Facebook Feature: Live Video Notifications

Facebook started to add a new option to personal profiles for live video notifications   
Nothing new about Facebook paying more attention to videos. A couple of weeks ago, Facebook desktop users started to see 3 options for personal profile's live video notifications.

The most interesting fact is: This feature has been disabled as of now!
It seems like something Facebook was testing for a while.

New Egypt Consulting is a Facebook & social media marketing company based in Cairo since 2011.
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Friday, June 23, 2017

Customs Authority Enforces Internet Explorer Browser!

The Egyptian customs authority enforces its electronic government service users to use only Internet Explorer browser by Microsoft company.

The official website for the governmental organization clearly listing this as an important note to be taken into consideration before using its e-gov solutions.

New Egypt Consulting is a social media and digital marketing company based in Cairo since 2011.
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Thursday, June 1, 2017

Dubai-based Saudi E-Commerce Website Noon Put On-hold!

Few months ago, a viral press release announced that a group of investors led by UAE businessman Mohamed Alabbar and Saudi Arabia's Public Investment Fund, launched the largest platform for e-commerce in the Arab world, named

Yesterday, a Dubai-based Noon employee posted an update on his LinkedIn profile saying he is looking for a job as Noon had cancelled everything. When asked if they will close, the employee responded "The project is on hold because of some restructuring and a few internal changes".

More than 1 week ago, Noon's newly hired chief technology officer CTO Omar Kassim announced his resignation on his Twitter account:

Arabian Business portal published an emailed statement from Noon a couple of weeks ago that reads "Due to the shift in our operational base [To Saudi capital Riyadh] and the need for even greater efficiencies, there have been nominal staff reallocations and changes"

A regional debate has been raised since the announcement of that is based in Dubai.
Some were asking if it is the right step for giant investors to invest in an e-commerce website.
The debate was triggered recently again with Amazon acquiring Souq, another famous e-commerce website, couple of months ago given a higher bid offer from a Noon investor to acquire Souq itself!
More details about such conflict of interest in the report (CEO Conflicted Entrepreneurial Officer).

New Egypt Consulting is an e-commerce & social media company based in Cairo since 2011.
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Facebook & YouTube Celebrate The Month of Ramadan

Facebook News Feed shows Ramadan Kareem greeting message. Millions have engaged with it

The famous video sharing website, YouTube, added a fanous (lantern) to its logo during Ramadan

The social media websites Facebook & YouTube have celebrated the holy month of Ramadan in their own way.

Facebook News Feed displayed a greeting message saying "Ramadan Kareem" with millions of users have engaged with the post. The post appears as a message from Facebook but not as a page post.

On the other side, the famous video sharing website YouTube added the fanous (lantern) to its platform logo.

New Egypt Consulting is a social media marketing company based in Cairo since 2011.
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