Friday, February 26, 2016

4 Reasons Facebook May Discontinue Reactions

Couple of days ago, Mark announced the global launch of Facebook Reactions

Facebook has launched Reactions as "an extension of the Like button, to give Facebook users more ways to share your reaction to a post in a quick and easy way" according to an official press release.

Personally as an internet user since 1999 and as a social media consultant since 2009, I think, from my own point of view, that Facebook will discontinue this feature sooner or later for four reasons.

First Reason: Reactions Are Ignoring Usability Rule # 1: Do Not Make Me Think!
Social media's top advantage is its success to convert our complex interactions as human beings into just one simple action without too much thinking (like, retweet, share, etc).
The new Reactions are just complicating things because like, love and wow are more or less all similar to each other. Simply, Facebook users will need to think, even for a fraction of a second, whether to wow, love, or like a Facebook post about sunny day after series of rainy days.
Steven Krug's web usability reference is crystal clear dear Mark Zuckerberg: Do not make me think :)

Second Reason: Facebook Page Insights - No Updates!

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