Tuesday, August 22, 2017

IoT Prototype: Self-driving Delivery Robot

Prototype of a self-driving delivery robot in Hamburg

Bernhard Eberl shared a photo for a prototype of a self-driving delivery robot in Hamburg, Germany.
The robot was engineered by Starship Technologies company.

How do you think Internet of Things or IoT, could be applied here in Egypt?
Watch this short video for Amr Adib and let us know what do you think :)




New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: www.newegyptconsulting.com

Wednesday, August 16, 2017

Digital Marketing Manager (Company in Riyadh, KSA)


Job Title:
Digital Marketing Manager

Company name:
Al-Abdul Karim Company

Location:
Riyadh City (The capital of the Kingdom of Saudi Arabia KSA)

Industry:
Retail & Fashion

Salary:
More than $4,000 per month for candidates with experience of more than 5 years

Job Description:
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements:
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

To apply:
http://jobs.ak.com.sa/vacancies/222/digital-marketing-manager.html



New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: www.newegyptconsulting.com

Monday, July 24, 2017

Social Media Day Egypt Presentations #smdayegy2017

Image Source: The official Facebook page of Social Media Day Egypt 

Social Media Day is an annual global event on June 30 that recognizes the digital revolution happening right before our eyes. Social Media Day Egypt was held a few days ago in the Greek Campus here in Cairo as a 3-day event.

Below is a list for some presentations from the event:

Is writing a skill or a talent? How to improve your writing?


Generate leads like a one man-band


YouTube Vs. Facebook: Which is better for your content?


E3langi Review on 2017 Ramadan Ads





New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: www.newegyptconsulting.com

Tuesday, July 18, 2017

Social Media Day Egypt Videos #smdayegypt

Image Source: The official Facebook page of Social Media Day Egypt 

Social Media Day is an annual global event on June 30 that recognizes the digital revolution happening right before our eyes. Social Media Day Egypt was held a few days ago in the Greek Campus here in Cairo as a 3-day event.

Below is a list for almost all videos shared from the event:

1- First Day: Saturday 8th of July 2017:
  • Social media Frame work by Alexandra, The House of Social:
http://www.facebook.com/vanillasm/videos/1903211059932988

  • Highlights about augmented reality, VR, audio podcasting, Snapchat, etc from Alexandra, The House of Social:

  • Feedback by one of the speakers: Alexander Peninger, CEO of quintly:
  • Review on Ramadan TV ads this year by Muhammad Omar, E3langi:
http://www.facebook.com/E3langi/videos/991465890990771

  • Accepting Reality In the Form of Sarcasm by Marwan Younis:
https://www.facebook.com/SMDayEgypt/videos/917709868382854

  • Highlights (Hisham Afifi and Alexandra)


2- Second Day: Sunday 9th of July 2017:
  • Highlights (Ahmed Abbas, DigiSay and others):





    3- Third Day: Monday 10th of July 2017:
    • Ian Manning, Facebook (Regional Head of Agencies for MENA for Instagram as well).

    • Future of Communications by Mark Hamilton, Facebook (Head of Regional Marketing)
    • Facebook Vs. YouTube by Muhammad Sayed Rashed, Wuzzuf:
    • Writing for the Internet by Nour ElDin, Wuzzuf:
    https://www.facebook.com/NourEldin.Nawarny/videos/10159064802875511/

    • Orange campaign of Ma3ak Fi Helmak by both Marian Makary (Orange) and Ramez Yousef (Tayarah):
    http://www.facebook.com/vanillasm/videos/1904225309831563

    • Script writing, Amr Wahba:

    • MTM party with Hisham Affifi:
    http://www.facebook.com/SMDayEgypt/videos/918729961614178/

    • Arabish live performance:
    https://www.facebook.com/SMDayEgypt/videos/918690324951475



    New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Friday, July 7, 2017

    Gulf Crisis: Qatari Army Tweets!


    Will the Gulf crisis evolve into regional war with military operations against Qatar?
    The ministry of defense of the State of Qatar started to be active today on Twitter

    Many Qatari social media influencers had started to promote the account to their followers.
    The official account on the social media platform Twitter indicates its joining date: 2 years ago!

    It was June 17th when first tweet was published to the account- only 12 days after 4 countries decided to cut diplomatic and trade relations with Qatar.

    The second tweet is published today, which marks 20 days after first tweet.
    Do you think Ministry of Defense in Qatar is getting prepared for some action soon?

    New Egypt Consulting is a Twitter marketing & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Social Media Specialist For Tech Company

    A company specialized in technology products distribution, retail and maintenance services is looking to hire a social media specialist with salary 8000 pounds.
    Ideal candidate must have minimum of 2 years of experience in digital marketing, and social media.

    The company is located few kilometers away from Cairo, in 6th of October district.

    If you are interested, kindly send your CV to:
    Job.atlantis1@yahoo.com with subject line: social media specialist

    New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

    Thursday, July 6, 2017

    Personal Facebook Accounts For Sale!



    Well, this is not a joke! It is a project that is being published on the freelancing website Upwork, where someone from the American city Quincy is willing to buy 3 personal Facebook accounts offering 10 dollars per account.

    Surprisingly, Facebook accounts are all needed to be phone verified with existing friends!
    From your point of view, why would someone needs to seek multiple old Facebook accounts?

    New Egypt Consulting is a Facebook marketing & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Wednesday, July 5, 2017

    Twitter News in Gulf Crisis: Qatar vs. Dubai

    The official Twitter accounts for the 2 Dubai-based TV satellite news channels AlArabiya and Sky News Arabia were frequently seen idle on Twitter for more than 9 hours without a single tweet to their breaking news accounts! 

    Qatar crisis is the topic everyone is talking about in the middle east. The crisis started in June 5th by 4 countries (Egypt, UAE, Saudi Arabia, and Bahrain) cutting their diplomatic and trade relations with Qatar. Three countries are members of Gulf Cooperation Council, where Qatar is a member there as well.

    Twitter is the most popular social media platform in the Gulf region. Hence, breaking news, rumors, leaks, discussions, etc all were being evolved in tweets, triggering viral trending Twitter hashtags sometimes.

    Today marks the first conference for the foreign ministers of the 4 countries together to comment on Qatar's response to their demands in a press conference here in Cairo.

    However, 10-hour gap is seen for the official Twitter accounts of three pan-Arab news channels, frequently. Which is a big NO!

    This was the case for the official Twitter accounts for the 2 Dubai-based TV satellite news channels AlArabiya and Sky News Arabia were frequently seen idle on Twitter for more than 9 hours without a single tweet to their breaking news accounts!

    While both TV channels were promoting the point of view of the 4 countries, same behavior was applicable to the official Twitter account of AlJazeera for its breaking news:

    AlJazeera, that promotes Qatar point of view in the Gulf crisis, is also seen idle on Twitter for half a day!
    This is a big no for any social media account for a news TV channel


    It is 1:35PM Cairo time and no single tweet was published to AlJazeera breaking news account on Twitter!

    New Egypt Consulting is a Twitter marketing & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Saturday, July 1, 2017

    LinkedIn: Saudi E-Commerce Company Conflict!



    البروفايل الشخصي لأحد كبار المدراء في وزارة التجارة و الاستثمار في المملكة العربية السعودية على موقع التواصل الاجتماعي الشهير لنكدإن يشير إلى أنه يعمل حتى الآن استشاريا لدى شركة قطاع خاص اسمها "ثقة" والتي تنفذ مشروع معروف للتجارة الالكترونية التابع للوزارة نفسها في تضارب واضح ومعلن للمصالح
    Conflict of Interest

    تعليقاتكم؟

    The upper part from the social media website LinkedIn shows a LinkedIn profile for a senior director who works for both: Ministry of Commerce & Investment in Saudi Arabia, and Thiqah company.

    The lower part shows an e-commerce directory & regulatory service website maroof.sa that is clearly developed by Thiqah company for its client the Ministry of Commerce & Investment in Saudi Arabia! It seems a very clear conflict of interest case! What do you think?


    New Egypt Consulting is an e-commerce & LinkedIn marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

    Friday, June 30, 2017

    How to Get 100000 Organic Facebook Fans?

    This social media activist is a case study of getting more than 100,000 organic Facebook fans
    http://www.facebook.com/mo777sn/posts/10213316927977207

    Ahmed Mohsen is a young social media activist who publishes Facebook posts that are more of investigative journalism. His personal profile posts were widely circulated online among Egyptian youth as he always mentions sources URLs while summarizing trending events in the country.

    During 16 months, he published 125 posts that were shared more than 275,000 times as an accumulated total number - according to his own post above that announces reaching 100,000 followers.

    Based on his statistics, we can clearly find out how to get or reach 100,000 organic Facebook fans or followers within less than 18 months:

    1- Publishing unique content is the king:
    Ahmed invests time in publishing a unique content to his Facebook page or personal profile.
    He doesn't copy and paste his content from somewhere else.
    He loves to organize the Facebook post itself to make it much easier for readers to go through the post tirelessly.
    His Facebook posts are usually lengthy, so he doesn't increase its length with long URLs from different news sources he is referring to. Instead, he used Bitly URL shortening service provider to reduce the clutter.

    2- Understanding ROC: Return On Conversation:
    Ahmed listens to conversations and comments on his published content. He engages with some commentators.
    If someone posted a comment or a criticism that is valid, Ahmed immediately edits his Facebook post accordingly.
    Liana Evans said that social media marketing is all about return on conversation, and so does Ahmed practice this.

    3- Time on social media equals shares & engagement:
    Ahmed's content is all about news, and trending news specifically.
    News mean time. Time on social media equals shares and engagement.

    That's exactly what Ahmed was doing:
    He publishes his investigative Facebook posts within usually very few hours from the propagation of whatever news related to an incident, terror attack, viral press conference, or a stupid governmental action.

    4- Integrated marketing communications:
    Ahmed understands very well that commenting on trending news is not only enough for his content to reach wider audience
    He simply applies a very simple integrated marketing communications, yet organic, tactic: He adds the Twitter trending hashtag(s) to his Facebook post to maximize the visibility of his content.

    5- Analyze, frequently:
    The social media activist was keen to analyze his performance, and measure engagement metrics. That's a very interesting, yet essential, action actually.

    On average, Ahmed Mohsen was:
    Publishing 2 Facebook posts each & every week (Which is important to keep online momentum)
    Getting 208.3 new followers for each & every single day
    Getting 800 new followers for each & every single Facebook post
    Getting 0.36 new follower for each & every single Facebook post share

    Between 11th of April (Publication date for his Facebook post above) and today 30th of June, Ahmed Mohsen gained more than 3,489 new Facebook fans or followers - kindly note that he had deactivated his Facebook account for 10 successive weeks.

    New Egypt Consulting is a Facebook & social media marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

    Sunday, June 25, 2017

    Facebook Mobile Feature: Take A Break



    Two years ago, the social media platform Facebook announced its Take a break feature in an official post by its its product manager Kelly Winters titled "Improving the Experience When Relationships End".

    Less than two week ago, Facebook users started to see Take a break as an option when browsing a Facebook profile for a friend, while clicking on Friends on mobile devices. This new feature has not enabled on Facebook mobile application.

    It seems that Facebook is trying to make News Feed navigation much noiseless for its user by rolling-out this feature to personal profiles navigation options after being in quiet mode for two years.

    Another indicator for Facebook's eagerness to make reduce the amount of noise for its users' News Feeds is suggesting unfollowing Facebook friends when one is unfollowed on a mobile device.
    In this case, Facebook was showing a screen asking if you want to unfollow more people.
    Once clicked, a list of Facebook friends appears, where you could easily unfollow as much of them as you can.

    New Egypt Consulting is a Facebook & social media marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Facebook Feature: Live Video Notifications


    Facebook started to add a new option to personal profiles for live video notifications   
    Nothing new about Facebook paying more attention to videos. A couple of weeks ago, Facebook desktop users started to see 3 options for personal profile's live video notifications.

    The most interesting fact is: This feature has been disabled as of now!
    It seems like something Facebook was testing for a while.

    New Egypt Consulting is a Facebook & social media marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Friday, June 23, 2017

    Customs Authority Enforces Internet Explorer Browser!


    The Egyptian customs authority enforces its electronic government service users to use only Internet Explorer browser by Microsoft company.

    The official website for the governmental organization clearly listing this as an important note to be taken into consideration before using its e-gov solutions.

    New Egypt Consulting is a social media and digital marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Thursday, June 15, 2017

    Digital Marketing Agency (Cairo) Salaries

    A digital engagement agency located in Cairo is looking to hire below vacancies:
    1- Performance Marketing Executive (Media Buying):
    Salary from 10000 to 12000 (2 vacancies)
    2- Arabic Content Specialist:
    Salary from 6000 to 8500 (2 vacancies)

    3- English Content Senior Specialist:
    Salary from 8000 to 10000 (2 vacancies)
    4- English Content Specialist:
    Salary from 6000 to 8000 (2 vacancies)
    5- Online Reputation Management (ORM Executive)
    Salary from 4000 to 5000 (3 vacancies)
    6- Account Executive
    Salary from 4500 to 6500
    7- Senior Graphic Designers:
    Salary 10000 (3 vacancies)
    8- Art Director:
    Salary from 18000 to 20000

    if you are interested, please send your CV to:
    Eslam_hr@outlook.com

    New Egypt Consulting is a social media and digital marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

    Website: www.newegyptconsulting.com/2011/05/home.html

    Thursday, June 1, 2017

    Dubai-based Saudi E-Commerce Website Noon Put On-hold!

    Few months ago, a viral press release announced that a group of investors led by UAE businessman Mohamed Alabbar and Saudi Arabia's Public Investment Fund, launched the largest platform for e-commerce in the Arab world, named Noon.com

    1)
    Yesterday, a Dubai-based Noon employee posted an update on his LinkedIn profile saying he is looking for a job as Noon had cancelled everything. When asked if they will close, the employee responded "The project is on hold because of some restructuring and a few internal changes".





    2)
    More than 1 week ago, Noon's newly hired chief technology officer CTO Omar Kassim announced his resignation on his Twitter account:


    3)
    Arabian Business portal published an emailed statement from Noon a couple of weeks ago that reads "Due to the shift in our operational base [To Saudi capital Riyadh] and the need for even greater efficiencies, there have been nominal staff reallocations and changes"

    4)
    A regional debate has been raised since the announcement of Noon.com that is based in Dubai.
    Some were asking if it is the right step for giant investors to invest in an e-commerce website.
    The debate was triggered recently again with Amazon acquiring Souq, another famous e-commerce website, couple of months ago given a higher bid offer from a Noon investor to acquire Souq itself!
    More details about such conflict of interest in the report (CEO Conflicted Entrepreneurial Officer).


    New Egypt Consulting is an e-commerce & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Facebook & YouTube Celebrate The Month of Ramadan

    Facebook News Feed shows Ramadan Kareem greeting message. Millions have engaged with it

    The famous video sharing website, YouTube, added a fanous (lantern) to its logo during Ramadan

    The social media websites Facebook & YouTube have celebrated the holy month of Ramadan in their own way.

    Facebook News Feed displayed a greeting message saying "Ramadan Kareem" with millions of users have engaged with the post. The post appears as a message from Facebook but not as a page post.

    On the other side, the famous video sharing website YouTube added the fanous (lantern) to its platform logo.

    New Egypt Consulting is a social media marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Thursday, May 25, 2017

    إعلام الإخوان يصوّر مؤتمرا رسميا وزاريا!

    فيديو مؤتمر البنك المركزي عليه لوجو (شعار) شبكة رصد الإخوانية!
    المؤتمر حضرته وزيرة التضامن الاجتماعي و محافظ البنك المركزي

    في الوقت الذي حظرت فيه الحكومة المصرية مؤخرا مواقع (بعضها محايدة و تعمل وتبث من داخل مصر!)، فوجئنا بتغطية مصوّرة من شبكة رصد الإخوانية -وبالفيديو على موقع التواصل الاجتماعي يوتيوب- لمؤتمر للبنك المركزي برعاية وزيرة التضامن الاجتماعي د. غادة والي و محافظ البنك المركزي طارق عامر و جمال نجم عضو مجلس أمناء وحدة مكافحة غسل الأموال وتمويل الإرهاب!

    لم يقف الأمر عند هذا الحدّ حيث نشرت الصفحة الرسمية للهيئة العامة للرقابة المالية على موقع التواصل الاجتماعي فيسبوك فيديو كلمة رئيس الهيئة شريف سامي في المؤتمر وعليها شعار شبكة رصد الإخوانية!

    رابط فيديو شبكة رصد على الصفحة الرسمية للهيئة العامة للرقابة المالية
    http://www.facebook.com/efsa.gov.eg/videos/877379602400437

    مصر الجديدة للاستشارات هي شركة متخصصة في خدمات التسويق الرقمي والتدريب على شبكات التواصل الاجتماعي منذ 2011
    رابط تحميل بروفايل الشركة: http://bit.ly/2lO7sNS
    الايميل: info@newegyptconsulting.com
    الموقع الالكترني: www.newegyptconsulting.com/2011/05/home.html

    Saturday, May 20, 2017

    YouTube is Down: 500 Internal Server Error!


    UPDATE: SOLVED! [Lasted for about 10 minutes only]
    The giant video sharing social media platform YouTube is down worldwide.
    The website is out of service since (at least) 1:40AM GMT, showing 500 internal server error message with its famous monkey.
    Tweets from diversified geographic areas had confirmed the same issue (not only Egypt)

    New Egypt Consulting is a YouTube marketing and social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Sunday, May 14, 2017

    EXCLUSIVE: Facebook Prepares for Publishing a Newspaper!

    Juan Señor confirmed "Facebook is preparing for publishing a printed newspaper" according to the editor-in-chief of the prominent daily Egyptian newspaper Shorouk who attended his lecture here in Cairo, Egypt

    It is now confirmed by Juan Señor, an Oxford former visiting fellow: Facebook, the giant social media platform, is preparing for publishing a printed newspaper!

    Juan Señor, who is a partner in the London-based Innovation Media Consulting Group, was talking to a group of media personnel and press journalists in a lecture held in the American University in Cairo (AUC).

    Juan Señor's quote was mentioned in the prominent daily Egyptian newspaper Shorouk (Saturday 13th of May) by its editor-in-chief Emad El-Din Hussein who attended the lecture himself.

    Couple of years ago, Amazon CEO Jeff Bezos bought The Washington Post.
    Do you think Mark Zuckerberg is planning to do something similar, or will start Facebook's own publication?

    New Egypt Consulting is a Facebook marketing, digital publishing, and social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Monday, May 8, 2017

    IT Industry: 4 Challenges (Digital Presence Awareness & More)

    Once the Egyptian Ministry of Communications and Information Technology has been formed in the late 90s, the Egyptian government had invested in building a reliable telecom infrastructure to boost the IT industry in Egypt.

    IT industry enjoys high profit margins, high salary rates, and unlimited governmental initiatives and support.
    We think IT sector in Egypt faces 5 challenges:

    1.Digital Presence Awareness:

    Sunday, April 30, 2017

    Facebook Page Feature: Linked Groups

    Facebook linked group feature is activated for groups created by Option B Facebook page.
    Option B book is co-written by Sheryl Sandberg, the chief operating officer (COO) of Facebook

    The social media platform Facebook said it is testing new features that link brand pages and groups, according to CNET report published few a couple of weeks ago.

    Option B page is a community to help people face adversity and build resilience. It is inspired by Option B book by Sheryl Sandberg and Adam Grant. Sheryl is the chief operating officer (COO) of Facebook.

    The above screenshot shows how linked group looks like, where LINKED is highlighted with red background. The closed Facebook group appears in the Facebook page tab as per below screenshot:

    Groups tab appears on the Facebook page of Option B listing communities to help people face adversity and build resilience. 

    New Egypt Consulting is a Facebook marketing & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

    Saturday, April 29, 2017

    President's PR Crisis: Viral Facebook Post

    Screenshot for the viral post from the official Facebook page of the Egyptian President Abdel Fattah El-Sisi triggering an online PR crisis for him: http://www.facebook.com/AlSisiofficial/posts/1902119896481007

    Background:
    Two days ago, the Egyptian President Abdel Fattah El-Sisi attended the monthly youth conference.
    The Arabic unified hashtag that is used to cover conference news online was taken from a song by a famous underground band.
    The hashtag is used in all posts by the President's official social media accounts. The hashtag reads Innovate & Move Forward:
    #أبدع_أنطلق
    The official Facebook page for our President was posting quotes from his speech.


    What went viral?
    The viral Facebook text post was quoting our President saying "Government debt jumped from EGP 700 billion to 3.4 trillion (3,400 billion)".

    The post has been published with 2 fatal mistakes:
    1- Adding the Arabic hashtag #أبدع_أنطلق
    2- Ignoring a fact: The President in the video (starting minute 11) talked clearly about debt growth from 2011 to 2017, not only during his term.


    Why viral?
    Imagine a CEO of a company talking about debt growth from establishment date till the moment, while his body language shows him happily looking for more growth (in debt!).
    It is about the context that hashtag wasn't matching at all for this specific Facebook post.

    Now, imagine this same company CEO not emphasizing on the fact that debt growth was for the period from the year the company was founded 6 years ago (he was appointed only 2 years ago) until the moment!


    How does New Egypt Consulting measure that specific post virality?
    1- The Facebook post went viral immediately, with more than 15,500 shares so far (The average number of shares other page posts were getting is 95 shares only).
    2- His rivals' news portals and social media pages had covered the post
    3- Huffington Post Arabic and tens of thousands of ordinary citizens were either making fun or showing angry


    What about President's official Twitter account?
    The conference always gets trending on Twitter, which adds fuel to the fire. However, this specific was not tweeted by the official Twitter account of the Egyptian President Abdel Fattah El-Sisi.

    Our team noticed that the order of posts published on his official Facebook page is different compared to same content published on his official Twitter account.

    As posts were published 20 minutes after being actually aired on the television, we tend to believe that either an excerpt from the speech was published online randomly, or posts were published based on the Presidential social media team members own choices.


    New Egypt Consulting is a digital PR & social media marketing company based in Cairo since 2011
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Social Media Analytics Company: IPO?

    This photo was posted on Twitter by the angel investor Halle Tecco showing Cloudera ticker symbol in New York Stock Exchange. Tweet source: http://twitter.com/halletecco/status/857932711872405505

    Can we see a social media analytics company applies for an initial public offering IPO?
    The answer is Yes!

    Cloudera, Inc. (NYSE: CLDR), the provider of the machine learning and advanced analytics built on the latest open source technologies, announced the pricing of its initial public offering of 15,000,000 shares of its common stock at a price to the public of $15.00 per share. The share price jumped to $18 on the first day today.

    Big data and machine learning are used for social media analytics, online listening insights, and brand mentioning applications.

    The case of Cloudera makes it possible for any social media analytics company with a solid business model based on a reasonable amount of users and/or traffic volume to apply for IPO. What do you think?

    New Egypt Consulting is a social media analytics and digital PR company based in Cairo since 2011.
    PDF profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Friday, April 28, 2017

    YouTube Live Waiting Feature (Pope Francis)

    Desktop video view for the waiting YouTube Live feature from the official channel of The Vatican.
    The screenshot shows a picture of the Pope Francis

    Today, we will highlight a YouTube live feature which is the waiting feature as per the above desktop screenshot.

    Pope Francis is scheduled to arrive at Cairo Airport, Egypt within less than one hour from now. The official social media accounts of the Catholic Church in Egypt shared the below YouTube live video from the Vatican official YouTube channel:

    The YouTube video will stream the official Pope visit to our President, our Grand Imam of Al-Azhar, and our Coptic Pope once Pope Francis arrives.

    Now, the YouTube views counter is counting how many are waiting instead. Viewers can also set a reminder as per below screen shot from the YouTube mobile application itself.


    Also, the YouTube Live feature shows the actual expected live date of the video as per below screenshot that shows the video from YouTube mobile application before setting the reminder:


    New Egypt Consulting is a YouTube marketing & social media company based in Cairo since 2011.
    Feel free to download our PDF profile from below link, or to email us your inquiries directly:
    PDF profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Thursday, April 27, 2017

    Social Media Case Study: Secure Accounts

    Companies and their social media marketing managers need to have control over their official social media accounts to avoid what happened to Al Nour political party here in Egypt
    An internal group within a political party in Egypt decided to separate and to hijack party's official accounts. The official spokesman announced on Twitter that the party on social media has been hacked!

    AlNour Party conflict had brought into the discussion a very important question within companies and organizations about social media account security:
    Who should manage and own access to social media accounts?
    And how to secure social media accounts of your company?

    As a social media and digital marketing company since 2011, New Egypt Consulting recommends the following to secure your business social media accounts:

    1- Control your domain, hosting & email accounts:
    It is highly recommended to limit access to the domain, hosting and email management control panel to specified employees who are directly reporting to senior board members.

    2- Use a company email to register for social media accounts:

    Email Marketing Campaign Optimization (Open Report Tip)

    Analytics report shows Open statistics for one of our email marketing campaigns

    One of the important email marketing reports is the Open report. It shows how many of your recipients had actually opened your email marketing message.
    Generally speaking, each and every industry has its own average (percentage).

    The above screenshot for a report from a campaign on iContact shows multiple opens for the email marketing message from a single recipient (31 times for the first-row email address).

    Why? The two possible reasons are:

    1. The recipient has forwarded the message to multiple colleagues from her or his email contact list, or
    2. The email address itself is an alias that is being forwarded to different employees within the company.

    We've been noticing that many recipients who contact us or our clients after an email newsletter are usually one of those who achieves multiple opens.

    New Egypt Consulting is an email marketing and social media company based in Cairo since 2011
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Wednesday, April 26, 2017

    LinkedIn Ad Campaign Optimization (UAE Tip)

    How to optimize LinkedIn advertising campaign? While we always recommend companies to be careful while advertising on LinkedIn as cost per click (CPC or PPC) is very high compared to AdWords and Facebook, they need to consider the target audience.

    For example, once we target Kuwait, Qatar, Saudi Arabia, Egypt and United Arab Emirates, LinkedIn shows a target audience of 49,000 members.
    LinkedIn members in Egypt, Saudi Arabia, United Arab Emirates, Qatar, and Kuwait

    Once we deselect UAE, the counter went down to only 23,000 members. This means that UAE members are contributing to 50% of total LinkedIn members among those 5 countries.

    While the screenshot is back to 2011, it is important to note that many of active LinkedIn members are based in UAE. However, it seems that Saudi Arabia has joined the momentum having almost same LinkedIn members as UAE, according to Statista numbers for Q1 2016.

    It worth mentioning that LinkedIn itself unveiled yesterday that UAE professionals are the most web-connected globally as LinkedIn members in the UAE have an average of 211 connections making it ahead of the rest of the world.

    Feel free to download our PDF profile from below link, or to email us your inquiries directly:
    PDF profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Google AdWords Campaign Optimization (3 Tips)

    How to optimize Google AdWords campaign? We will share 3 hints today from our experience a digital & online advertising company.


    1-Exclude Useless Demographics:
    If you are a company promoting Facebook marketing service, why showing your Google AdWords ad to a teenager?

    Demographic bidding is found under (Advanced Settings) under (Campaigns) tab within your Google AdWords account dashboard.

    Case Study: Business Model for HP Company

    It seems we are getting you some old stuff, but old is gold. Below is part of the proposed answer by our social media manager to his MBA comprehensive exam in the AAST (Dr. Sherif Delaware) in May 2009.

    Its case was a new e-business unit within HP company in Egypt - a company that belongs to IT industry and is about to start e-business operations locally here in Egypt. MBA students were asked to analyze the environment (PEST and Porter) and to recommend the way HP should apply in Egypt.

    Pre-Social Media Marketing Plan & Strategy (Pharos University)

    How marketing plans and strategies looked like before social media?
    We decided to share one with you.
    It was the marketing plan and strategy outline prepared for Pharos University in Alexandria 10 years ago by our social media manager when he applied to a marketing vacancy there.




    1. INTRODUCTION:

    The role of the private sector in the education field is one of the most important and critical roles. Simply, education deals with the future of the nation.

    Here in Egypt, the incredible increase in population, the limited capacity of the public universities and the coordination office system raise the need for more high education institutions that could provide a high qualified education with reasonable price.

    2. MAIN CHARACTERISTICS OF PHAROS UNIVERSITY:

    Facebook Engagement Survey By Egyptian Company


    One of the activities that trigger Facebook engagement is birthday occasions. It is commonly known that once a person has a birthday anniversary, tens of wall posts saying happy birthday are posted by friends, family members, colleagues, and co-workers.

    During May 2011, we as a social media company had conducted a survey on a sample of 20 Facebook accounts for Egyptian citizens. The survey aimed to find out average happy birthday wall posts per Facebook user in Egypt.


    We've found that the median number of birthday wishes published on wall posts was 36 while average number was 51 wall posts.
    It worth mentioning that the two Facebook accounts with highest number of birthday wall posts were men working outside Egypt.

    Sample characteristics are:
    Total 1029 birthday wall posts (652 for men)
    50:50 male and female
    50:50 married and single
    All were born between 1975 and 1985
    Highest number of wall posts for a female Facebook account was 68 posts from friends
    Highest number of wall posts for a male Facebook account was 171 posts from friends


    How many happy birthday Facebook wall posts you get on average :)?


    Feel free to download our PDF profile from below link, or to email us your inquiries directly:
    PDF profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Media: Mobile Banking & Apps Companies

    April 2017: ​Commercial International Bank-Egypt (CIB) announced announcing the official launch of its mobile banking application, packed with features that revolutionize its customers’ banking experience - according to an official press release this week.

    May 2011: National Bank of Egypt approved money transfer via mobile. Service would start in July 2011 according to Minister of Communications and Information Technology Maguid Ossman (Video reference here).

    March 2010: Al-Masry Al-Youm reported that NBE (National Bank of Egypt) approved mobile banking regulations while banks are responsible to ensure solvency of their distributors.

    Social Media Case Study: Vodafone Ad 2010

    In November 2010, TV ad for mobile operator Vodafone Egypt promoting Internet USB services triggered a problem. The TV ad featured the Muslim aviator Abbas Ibn Fernas.

    The ad had been perceived negatively, and a Vodafone customer posted YouTube video (below) saying he just returned the USB modem (as a way of protest) to Vodafone store behind him.



    The YouTube video got more than 20,000 views (Very big number at that time). It worth mentioning that calls on social media were spreading asking customers to contact Vodafone Egypt customer service hotline number to express their objections.

    Finally, Vodafone Egypt apologized, and stopped the ad broadcasting - making a good case study for how companies should be responsive to their customers who share their voices on social media platforms.

    Feel free to download our PDF profile from below link, or to email us your inquiries directly:
    PDF profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com/2011/05/home.html

    Sunday, April 23, 2017

    Social Media Case Study: Emirates Airline


    Complaint link on Emirates Airline official Facebook page:
    http://www.facebook.com/Emirates/posts/1159673844142363

    Companies use social media to support customer service operations but it seems Emirates Airline is not one of them although the company adds its logo to t-shirts of Real Madrid football club players.

    An angry father posted his complaint to the official Facebook page of Emirates Airline highlighting how his unaccompanied son's flight from Germany to Dubai was a horrible experience with careless Emirates staff members.

    For example, none of Emirates Airline staff members were speaking the German language that his father added to the booking application itself. They were not paying attention to kids, or even speaking to them properly.

    The official Facebook page of Emirates Airline company commented on the complaint by saying we are sorry and, asked the father to submit a formal complaint on a given link. The guy responded saying the link is not working.

    Surprisingly, Emirates Airline social media team responded to the father saying the link is only accessible using a PC or laptop not a mobile phone!

    According to StatCounter, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by the desktop.

    However, Emirates Airline is not caring if parents and travelers can't access their complaint form from their mobile devices while on the go.
    Emirates Airline is not even caring if those who search on Google can find their website as Google algorithms are considering mobile compatibility.

    New Egypt Consulting is a Facebook & social media marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

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