Wednesday, April 26, 2017

Social Media Case Study: Vodafone Ad 2010

In November 2010, TV ad for mobile operator Vodafone Egypt promoting Internet USB services triggered a problem. The TV ad featured the Muslim aviator Abbas Ibn Fernas.

The ad had been perceived negatively, and a Vodafone customer posted YouTube video (below) saying he just returned the USB modem (as a way of protest) to Vodafone store behind him.



The YouTube video got more than 20,000 views (Very big number at that time). It worth mentioning that calls on social media were spreading asking customers to contact Vodafone Egypt customer service hotline number to express their objections.

Finally, Vodafone Egypt apologized, and stopped the ad broadcasting - making a good case study for how companies should be responsive to their customers who share their voices on social media platforms.

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