Wednesday, August 31, 2011

Newspaper Publisher? 3 Reasons to Email Content

I always believe that digital publishing has an amazing growth opportunities here in Egypt and MENA region.
We all read daily newspapers whether the printed edition or the web-based versions.
At top of our interests is the daily/weekly published columns and op-eds for famous authors.

The challenging question is: Why I am unable to subscribe online to receive my favorite articles directly to my email inbox?
In Arabic: لماذا لا يمكنني استلام مقالات كتابي المفضلين عبر البريد الالكتروني كل صباح رغم أن هذا يمكن أن يدر دخلا من الإعلانات للصحف المصرية والعربية؟

AlGareeda Online Newspaper is almost the only Egyptian press content publisher who utilizes email communications
Now, I can list 3 reasons for press publishers and both Egyptian & Arab newspapers to immediately implement an online system for sending articles via email to subscribers:

Social Media Networks & National Challenges

Social media networks and their massive growth are adding three national challenges to policy makers:

1-Media Communications:
With the open digital communications and social media networks, it is essential to communicate policies to the different segments of people. Different segments have different needs, and are acting/behaving differently.

Integrating the media communications with social media networks (i.e. Facebook, Twitter and YouTube) is a key success factor.

2-Security Procedures:
In the past, broadcasting governmental statements over radio waves can contain a public unrest.

During Jan25 revolution here in Egypt, a viral YouTube video of police car running over protesters helped triggering nationwide unrest. After Jan25 revolution, documents leaked from the police intelligence department (State Security) were published online!

Also, cyber security is another key challenge.

3-People-led Communities:
Although internet penetration is facing challenges in Egypt, social media networks can really contribute positively to people-led initiatives and projects.

New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Feel free to download our PDF profile from below link, or to email us your inquiries directly:
PDF profile:


إنشاء أو تطوير جمعية للإدارة واستشاريي الأعمال في مصر

Below is Arabic-spoken business plan outline for community or society of MBA graduates and management consultants.
The plan's goal for suggested society is to be acting as independent think-tank for large projects and challenging problems (i.e. youth employment). In today's knowledge-based competition and where resources management and creative thinking are key success factors for the organizations, I believe that such gathering will really support Egypt after January 2011 revolution (Jan25). It is widely known that absence of applying contemporary management/strategy principles had led to severe problems in many Egyptian organizations.

The story of below plan begun in July 2009 when I was MBA student (My MBA experience here).
I was looking for job in field of management consulting and I thought about below plan for Arab Management Association (founded 1950) to apply there as junior associate or something like that.
My MBA projects and my start-up New Egypt Consulting had been taking my time so the plan was frozen at my desk.So, I am just unveiling the plan here as follows  (Those who are interested can request English version I had it but I preferred to publish Arabic version):

أولا-جمعيات واتحادات الإدارة في الوطن العربيّ:-
على حدّ علمي المتواضع فإنّه لا توجد على امتداد الوطن العربي جمعية متخصصة أو اتحاد متخصص في علوم الإدارة يستهدف استقطاب خريجي كليات الإدارة (خصوصا MBA) وممارسي الإدارة والمدراء التنفيذيين باستثناء ربما جمعية إدارة الأعمال العربية في الدقي، وهي كما يبدو من موقعها الالكتروني مهتمة بالدورات التدريبية والدبلومات المهنية المتخصصة، وليس فيها نظام للعضوية.

10 Communications Lessons CEOs Learn from Egypt's Mubarak

The question all the world is asking nowadays: why the Egyptian president Mohamed Hosni Mubarak - who was described as proud man by ABC's Christiane Amanpour - why his 30 years of governing the country were resulted in protests in Tahrir Square asking him to leave?
Mubarak has been described by Facebook page of We All Khaled Saed in 15th of January 2011 as leader who had been "serving the nation for 30 years".

Away from political, social and economic factors within Egypt, here are few important communications lessons for each and every CEO to avoid facing Mubarak's end while leading a corporate or multinational company:

1-Only God is Forever the One:
Every one of us has role that will end one day whether by death, succession (i.e. end of term), promotion, resignation, or even lay-off. CEO is no exception for that.

Egypt has vast majority of Muslims who believe in one God and in death as fact. Although the toppled president Hosni Mubarak was Muslim, it seems that he did not realize the importance of having clear and solid succession plan in country like Egypt (85m+ population, army of 1m+ soldiers, etc).
Mubarak didn't assign deputy or vice-president unlike late presidents Naguib, Nasser and Sadat who always assigned at least one vice-president (Mubarak himself was VP for Sadat).

In today's dynamic environment, one-man show is no more accepted whether for large corporation or leading country.
Achievements of ex-leaders and previous managers should be communicated among the entire organization, so it would be the 'normal' situation that CEO and any other person will deliver the responsibility to someone else after him at certain moment.

2-Prioritize Your Stakeholders:

Friday, August 26, 2011

Social Media Role in Jan25 Revolution

We hear on a daily basis claims that social media networks such as Facebook and Twitter were the real force behind mass protests in Tahrir Square that triggered January 25th revolution in Egypt.

However, the role of social media networks was overestimated for below 3 reasons:

1- The Escape of the Tunisian President:
In 7th of January 2011 while Tunisian unrest was heating, the famous Egyptian Facebook page of We All Khaled Saed published a post saying the revolution will damage Egypt!

Once Tunisian president Zine Al-Abdine Ben Ali had left Tunisia escaping to Saudi Arabia, the entire private media coverage had changed in Egypt. The perception of people in Egypt had been prepared that it is possible to remove Mubarak.

2-The Mass Offline Media:
Calls to protest in 25th of January were spreading over social media in Egypt, that's true.
However, political movements and opposition parties all supported those calls.

The key factor here is the media coverage for those calls, not the calls themselves. Many daily newspapers and TV shows were covering protest calls, and preparation activities by parties and political movements.

The ruling party call to protest supporting Mubarak added another buzz to January 25 protests.

3-Egypt's Internet and Facebook Low Penetration Rates:
A key reason to believe that social media networks role was overestimated is the well-known internet and Facebook low penetration rates in Egypt.

New Egypt Consulting is a social media marketing company based in Cairo since 2011.
Download our PDF profile from below link, or to email us your inquiries directly:
PDF profile:

Saturday, August 20, 2011

Social Media & Governments: Facebook in UK

BBC unveiled major social networks were called to the home office next on 25th of August to discuss the English riots with home secretary Theresa May.

Facebook has confirmed its attendance while Twitter did not respond to a question by BBC.
Blackberry has suggested it will also be there.

Prime Minister David Cameron has said the government would look at limiting access to such services during any future disorder.

"We look forward to meeting with the home secretary to explain the measures we have been taking to ensure that Facebook is a safe and positive platform for people in the UK at this challenging time," it said in a statement.

David Cameron said government is "Working with the police, the intelligence services and industry to look at whether it would be right to stop people communicating via these websites and services when we know they are plotting violence, disorder and criminality.”

Police in London said that they managed to thwart attacks on the Olympic site and on Oxford Street based information gathered from Twitter and BBM.

Communications networks that operate in the UK can be compelled to hand over individuals' personal messages if police are able to show that they relate to criminal behaviour.
The rules gathering such queries are outlined in the Regulation of Investigatory Powers Act (RIPA).

You can access the full BBC report here:

New Egypt Consulting is a social media & digital marketing agency based in Cairo since 2011.
Company Profile:
Upwork Profile:

Social Media Marketing Training Course (Cairo 2010)

Our social media manager got his certificates for social media marketing and email marketing from attending a training course conducted by the Danish marketing consultant Michael Leander here in Cairo.

The training was hosted in Semiramis hotel, and the sessions were in 20th and 21st of December 2010

Many local case studies on social media marketing and email marketing were discussed such as Vodafone Egypt case.

Group Picture
Certificate for Email Marketing Course

Certificate for Social Media Marketing Course

New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Company Profile:

Tuesday, August 16, 2011

SEO Strategy: Company on Google Search & Yahoo

Search engines derive more than 30% of website traffic, so companies need to adjust their search engine optimization to appear on the first page on Google and other search engines.

Within 2 months, our SEO strategy worked by us appearing in a very high ranking on both Google and Yahoo! search engines for below yellow-marked keyword search inquiries:

1- Social media consultant egypt:
Our company appears on the first page multiple times; the company website as well as our official social media blog.
Screenshot taken on 12th of August shows our SEO strategy results by appearing in the first page on Yahoo search for keyword term (social media consultant egypt)

Monday, August 15, 2011

تجربة مشروع صغير خاص في مصر 1-البداية

لا يكاد يمر شهر أو أقل إلا و أقابل من يفصح عن رغبته أو تطلعه لبدء نشاط تجاري خاص.
تبدو الفكرة جذابة حقا أن تكون مستقلا في عملك، مديرا لوقتك وحياتك، وربما كذلك مضاعفا من دخلك.
لكن: هل الوقت حقا مناسب للإقدام على هذه الخطوة؟ هل قمت بدراسة النشاط أو المنتج الذي ترغب في تسويقه؟ هل لديك خبرة مشابهة في هذا المجال؟ هل لديك سيولة مالية كافية؟
هذه الأسئلة وغيرها تدور في أذهان كل هؤلاء الراغبين والمتطلعين للانخراط في عالم البيزنس والتجارة والأعمال بعيدا عن الوظيفة التقليدية.

مما يشجع على ذلك انتشار الجمعيات والأنشطة والمناسبات المهتمة برواد الأعمال، وخصوصا من الجهات المهتمة بتمويل المؤسسات الصغيرة والمتوسطة (منها الصندوق الاجتماعي للتنمية) فضلا عن شركات كبرى وجامعات مرموقة، الشركات تمول والجامعات تقدم الدعم الفني والاستشارات اللازمة.

مصر كان لها نصيب في انتشار رواد الأعمال(Entrepreneurs) بل ووجود ما يشبه النقابة الالكترونية لهم. مصطلح رواد الأعمال يطلق على من يبادرون بإنشاء شركات وليدة (قد تكون غرفة بموظف واحد) أو ما يسمى
Start-up Companies

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