Tuesday, March 31, 2015

Social Media Specialist Job in Cairo

As a social media specialist @ Awakening Records (Cairo Office), you will be working with a team on below activities:

Developing, executing and delivering social media strategy for user engagement and community management.

Day-to-day management of artists' communities on Twitter, Facebook and Instagram.

Use of social media tools to increase engagement and track engagement impressions.

Stay on top of emerging social media technologies, activity and trends (content, engagement, etc.)

Manage and execute periodical reporting (tracking fan and follower growth and content highlights).

Reporting PR threats, creating contest concepts, managing editorial calendars and copywriting.

Develop and maintain all social media content and assure quality of all engagements.

Mediating and managing conversations on social networks

Analyze campaigns, identify trends and provide fast, accurate reports, optimizing digital assets to produce the best Return on Investment (ROI).

Ability to execute ads using Facebook Ads (and/or using Google AdWords, etc).

You will be reporting to the digital marketing communications manager (and sometimes to the board).
If you are interested, kindly send your updated CV along with your LinkedIn profile to jobs@awakening.org


Saturday, December 6, 2014

YouTube Specialist for Awakening (Cairo Office)


Awakening and its subsidiaries are looking for a talented individual to join our Cairo office as a YouTube Specialist.

The ideal candidate should be capable of handling the daily operations of our YouTube channels (over 1 Million subscribers) in terms of executing Google+ hangouts, live streaming, tags, description text, monetization (claims, etc), annotations, channel layout, playlists, updating call to actions, subtitles, copyrights issues, etc. As we are a YouTube partner, you will coordinate with the Google team directly and will be responsible for audience growth and maximizing revenues in coordination with other partners.

As part of the online media team, you will also support the video production activities generally (i.e. with external parties - script, arrangements, etc).

Having experience in YouTube channel management is a must. Being YouTube certified is preferred though not necessary.

You can find out more about Awakening and our work from this video:

If you have AT LEAST 1 year of experience in YouTube channel management, and you're willing to be 100% dedicated to helping Awakening deliver its pioneering message worldwide, and if your dream job is to be part of an award-winning company with a global presence and diversified activities (publishing, music, media, charity, concerts, and events), send your CV today to jobs@awakening.org
If you are not fluent in English, please do NOT apply.
Expected Joining Date: Immediate/January 2015

Wednesday, October 22, 2014

EGP 3K to 4K for Part Time Digital Media Marketing Job

Company: GS1 Egypt
Location: Heliopolis, Cairo, Egypt
Job Type: Part Time
Years of Experience: More than 5 years
Salary: 3000 to 4000 EGP Per month
Gender: Males Only
About the Job:

Digital Media Marketing Coordinator (Males Only - Part time - Minimum 5 years experience)

- Maintains excellent writing and language skills in English and Arabic.
- Management of website contents and updating the news contents on the website.
- Implement the Company’s Social Media Strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.
- Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Linkedin, News Papers, Google+ Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Should possess a passion for content strategy, blogging, and micro-blogging and community participation leadership. Create relevant content to reach the audience.
- Understanding of Great Designs and Visual content.
- Ability to make promotion strategy and engagement strategy to continually grow fan base by utilizing Social Media Ads.
- Write editorial content
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open stream for cross-promotions.
- Develop and expand community and/or blogger outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Management of design and promotions and Facebook, Twitter and LinkedIn ad campaigns.
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays ability to effectively communicate information and ideas in written and video format.
- Is a Team player with the confidence to take the lead and guide other employees when necessary? (ie: content development, creation and editing of content, and online reputation management).
- Email marketing: development, creative input, running, results and campaigns.
- Playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

To apply:

Wednesday, June 11, 2014

$1,500 to $2,000 for Digital Marketing Manager (Cairo, Egypt)

Job Description

- Devising strategies to drive online traffic to the company website/ mobile applications.
- Tracking conversion rates and making improvements to the website/ mobile applications.
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Managing the mobile applications Ads networks.


EGP 9,000 to 5,000 for Social Media Operations Manager

Social Media Operations Manager
Date Posted 22-05-2014
Salary: 5000 to 9000 EGP Per month                                 
To Apply: http://wuzzuf.net/jobs/p/9744-Social-Media-Operations-Manager-Victory-Link-Cairo-Egypt

About the Job

Wednesday, June 4, 2014

Job: Online Media Specialist @ Alexandria, Egypt

To apply for the online media specialist job vacancy, click here:

Primary Responsibilities:
  1. Cooperate with designers, and developers to plan and execute online marketing strategies for our products across all online marketing channels
  2. Implement Search Marketing Strategies, Including Search Engine Optimization (SEO), Search Engine Marketing(SEM), and Pay per Click Advertising (PPC).
  3. Develop on-page and off-Page Search Engine Optimization Strategies for a wide array of industries.
  4. Develop, execute, maintain, and optimize paid advertising campaigns for: Search engine marketing strategies including Google AdWords, Bing/Yahoo Ads.
  5. Display advertising across multiple Display Networks, including Google AdWords, DoubleClick, Facebook, LinkedIn, AdRoll, etc. Comparison Shopping Engines (CSE) Google, Shopzilla, etc.
  6. Monitor campaign progress though Analytics, and report results to the rest of the team.
  7. Meet with Product Manager to communicate campaign progress and ongoing strategies.


  • Bachelor's Degree (B.A.) in Marketing or related fields from four-year college or university, or 2-4 years of experience building and maintaining digital/online marketing campaigns.
  • 1-2 years of experience building and maintaining online marketing campaigns, with primary focus on SEO, and SEM.
  • Experience implementing Search Engine Optimization changes to websites, and improving overall website traffic.
  • Experience running AdWords Campaigns on both Search and Display Networks.
  • Experience working with landing (squeeze) pages, optimizing for conversions.
  • Experience configuring and reporting with Google Analytics.
  • Experience performing keyword research.
  • Basic understanding of HTML, CSS, JavaScript.
  • Desire to learn and experiment with new strategies.
  • Preferred: Knowledge of Popular Advertising Networks: Facebook Ads, Bing/Yahoo Ads, AdRoll, LinkedIn, Twitter Ads, Clickbooth.
  • Experience with Social Media Marketing (SMM), and integrating SMM campaigns with SEO, and Paid Advertising.
  • Experience with conducting Conversion Rate Optimization (CRO)
  • Great organizational skills
  • Attention to detail Ability to multi-task Analytic thinking
  • Solid written and verbal communication skills
  • Team attitude

Sunday, May 18, 2014

Online Media Project Managers @ Awakening (Cairo Office)

Awakening and its subsidiaries are looking for talented calibers to join our Cairo office as online media project managers (junior and senior). The ideal candidate should be capable to do one or more of the below job activities:

    -Allocating budgets to manage projects such as album marketing, book release activities, concert live streaming, talent contest show, music video production, etc - including coordinating with remotely located vendors, suppliers and stakeholders.
    -Managing social media community handling the daily operations Facebook, Twitter, YouTube, Google+, and Instagram (and also Pinterest) for multiple artists and will be responsible for developing a social strategy responding to fans/followers.
    -Creating & managing content calendars, developing and posting consistent content, and preparing relative reports.
    -Supporting both data analysis and email marketing activities - including presenting the info properly for a decision making process,  content writing and preparation, arranging with art director.
    -Managing our YouTube channel in terms of monetization (claims, etc), annotations, channel layout, playlists, updating call to actions, etc.
    -Managing fan- related activities including fan clubs of our artists and coordinating charity initiatives with MNCs and diversified community stakeholders worldwide.

As part of the online media team, you will also support the marketing operations including but not limited to
    Spotify and other online platforms.

Experience with email marketing, Google Analytics, Google AdWords, and/or Facebook ads is a plus.
Candidates with event marketing/sponsorship/monetization experience are welcome.

You will report to online business development manager (and sometimes to the board).
You can know more about Awakening and our online presence in this video (covers 2012 activities but gives good overall idea about Awakening's work):

If you have AT LEAST 2 years of experience, and you're willing to be 100% dedicated to helping Awakening deliver its pioneering message worldwide, and if your dream job is to be part of an award-winning company with a global presence and diversified activities (publishing, music, media, charity, concerts, and events), send your CV today to jobs@awakening.org :)

If you do not have Twitter or YouTube account or if you are not a fluent in English, please do NOT apply).

Expected Joining Date: June/July 2014 (Interviews will start immediately).

Wednesday, April 2, 2014

Digital Director Job @ Giant Advertising Agency

Job Overview:
The Digital Director will lead FP7/CAI Digital team, ensuring efficient, timely and accurate deployment of digital campaigns across all agency clients. In this role you will stay at the cutting edge of digital landscape and provide thought leadership, both internally, as well as to clients at all levels.

Core Responsibilities:
    Leads the agency’s digital team.
    Oversee the development, execution and management of the brands’ comprehensive digital ecosystem and digital programs
    Work closely with creative and technical teams.
    Drives digital leadership and growth both within the Digital team as well as across the entire agency
    Meeting business objectives by delivering projects on time, within budget, and with high quality.
    Contributing to the continuous improvement of departmental development processes and methodologies.
    Analyze campaign results, optimize efforts, and recommend future adjustments to drive greater efficiency and effectiveness
    Develop formal presentations and case studies on industry trends and campaign effectiveness/post-campaign results
    Stay apprised of new technologies/trends with a keen understanding of the digital landscape, and incorporate these into digitally driven solutions and business building ideas.
    Develops and manages projects work plans to meet changing needs and requirements.
    Manages the resources within budget and project schedule.

Skills and Experience:
    The candidate should have 5 – 10 years experience in the field of communication; with a minimum of 3 years of experience in the digital field.
    Has to live and breathe digital.
    Should understand the A-Z of developing websites, Facebook applications and delivering big online media campaigns for big brands.
    High-level strategic brand experience.
    Excellent project management and leadership skills.
    Excellent team management skills and experience.

To Apply:

FP7 is part of McCann Worldgroup,  the world’s largest advertising network, with a vast Client portfolio, far reaching to cover businesses across all sectors. Established in Beirut in 1968, it is the largest network in the Middle East and North Africa Has 15 offices across 13 countries.

Services include fully integrated marketing solutions, advertising, digital and production. The agency is a multi award winner including several Cannes Golds, with over 1,250 employees in most countries across the region.

FP7 Cairo started operations in the 1990′s, then it was revamped under a new management set up in January 2001. By 2004, FP7 Cairo managed to become one of the top 3 multinational agencies in the country.

Sunday, March 23, 2014

ثمان نصائح قبل تسويق صفحة شركتك على الفيسبوك

كثيرا ما تصلني إشعارات (الترجمة العربية لكلمة نوتيفيكيشنز:)) فيسبوك لمتابعة صفحات فيسبوك لأصدقاء أو معارف بعضها للترفيه و التسلية، وبعضها للشركات أو الأعمال التي يديرونها أو يعملون لديها - والنوع الثاني من هؤلاء الأصدقاء هم موضوع هذه التدوينة

يمكنني أن ألخص ثمان نصائح وملاحظات سريعة لأي شخص لديه صفحة فيسبوك يستخدمها للتسويق لشركته أو متجره أو مصنعه أو نشاطه التجاري أو الاستثماري:ـ

أولا:- اختيار اسم الصفحة:ـ
ليس لائقا ولا صوابا اختيار اسم صفحة ذي أخطاء لغوية أو إملائية، أو حتى اسم طويل أكثر من اللازم، فمثلا إذا كانت شركتك للاستثمار الزراعي فلا داعي لتسمية الصفحة
شركة كذا التجارية للاستثمار الزراعي و المنتجات الزراعية و المعدات الميكانيكية
يكفي فقط اختيار الاسم ليكون مثلا (شركة كذا - معدات و استثمار زراعي) دون الحاجة مثلا لإضافة جملة الصفحة الرسمية خصوصا إذا كان اسم الشركة ووصفها طويلا أصلا

إذا كان نشاطك التجاري يعتمد على تصنيع يدوي أو خدمة توصيل للمنازل أو منتجات مصممة خصيصا للعملاء فيمكنك إضافة ذلك لاسم الصفحة مثلا
ABC Food - Home Made with Delivery

أيضا، إذا كنت تبيع أو توزع منتجات تجميلية وعطورا وكان محلك التجاري في المول الشهير يحمل اسم مثلا
فيفضل عند اختيار الاسم أن يضاف إليه مثلا
Salmaniat Cairo - Cosmetics & Perfumes

ثانيا:- اختيار رابط الصفحة:ـ

من المهم لعوامل كثيرة -منها جذب محركات البحث- أن يتم اختيار رابط الصفحة -ورابط الصفحة غير اسم الصفحة- بحيث يكون معبرا عن اسم الشركة و اسم الصفحة بالضرورة
يفضل أن يكون هذا الرابط هو نفسه المستخدم لحسابات الشركة على تويتر و اليوتيوب و انستاجرام مثلا
http://www.facebook.com/[This part is called URL]

ثالثا:ـ المعلومات الأساسية مهمة:ـ
يتجاهل الكثيرون إضافة معلومات إلى
مثل رقم هاتف للتواصل (مفيد لمن يتصفحون الصفحة عبر الموبايل) أو ايميل أو نبذة مختصرة عن الشركة أو النشاط التجاري

رابعا:ـ الرسومات و البوستات:ـ

Saturday, February 8, 2014

Digital Branding: 3 Reasons to Design a Personal Website

Here in Cairo (Egypt), we usually start our day by reading newspapers, specially articles for top philosophers, professors or politicians.
Recently, many of them started to mention their own Facebook pages or Twitter accounts whether directly or indirectly. For example, some writers were responding to Facebook comments on their own profiles or official pages. Others add the URL of their official social media accounts to the article.

Well, this is something good but NOT recommended!
YES: Journalists, media professionals, professors and politicians all should have their own WEBSITES not only Facebook pages and Twitter accounts.

I can list 3 reasons for public figures and columnists to have a personal website:

1- Internet = Search Engines (not Social Media):
Source: http://mashable.com/2013/08/15/popular-online-activities/

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