Friday, April 28, 2017

YouTube Live Waiting Feature (Pope Francis)

Desktop video view for the waiting YouTube Live feature from the official YouTube channel of The Vatican.
The screenshot shows a picture of the Pope Francis

Today, we will highlight a YouTube live feature which is the waiting feature as per the above desktop screenshot.

Pope Francis is scheduled to arrive at Cairo Airport, Egypt within less than one hour from now. The official social media accounts of the Catholic Church in Egypt shared the below YouTube live video from the Vatican official YouTube channel:

The YouTube video will stream the official Pope visit to our President, our Grand Imam of Al-Azhar, and our Coptic Pope once Pope Francis arrives.

Now, the YouTube views counter is counting how many are waiting instead. Viewers can also set a reminder as per below screen shot from the YouTube mobile application itself.

Also, the YouTube Live feature shows the actual expected live date of the video as per below screenshot that shows the video from YouTube mobile application before setting the reminder:

New Egypt Consulting is a YouTube marketing, social media & digital advertising company based in Cairo since 2011.
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Thursday, April 27, 2017

Social Media Case Study: Secure Accounts

Companies and their social media marketing managers need to have control over their official social media accounts to avoid what happened to Al Nour political party here in Egypt
An internal group within a political party in Egypt decided to separate and to hijack party's official accounts. The official spokesman announced on Twitter that the party on social media has been hacked!

AlNour Party conflict had brought into the discussion a very important question within companies and organizations about social media account security:
Who should manage and own access to social media accounts?
And how to secure social media accounts of your company?

As a social media and digital marketing company since 2011, New Egypt Consulting recommends the following to secure your business social media accounts:

1- Control your domain, hosting & email accounts:
It is highly recommended to limit access to the domain, hosting and email management control panel to specified employees who are directly reporting to senior board members.

2- Use a company email to register for social media accounts:

Email Marketing Campaign Optimization (Open Report Tip)

Analytics report shows Open statistics for one of our email marketing campaigns

One of the important email marketing reports is the Open report. It shows how many of your recipients had actually opened your email marketing message.
Generally speaking, each and every industry has its own average (percentage).

The above screenshot for a report from a campaign on iContact shows multiple opens for the email marketing message from a single recipient (31 times for the first-row email address).

Why? The two possible reasons are:

  1. The recipient has forwarded the message to multiple colleagues from her or his email contact list, or
  2. The email address itself is an alias that is being forwarded to different employees within the company.

We've been noticing that many recipients who contact us or our clients after an email newsletter are usually one of those who achieves multiple opens.

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Wednesday, April 26, 2017

LinkedIn Ad Campaign Optimization (UAE Tip)

How to optimize LinkedIn advertising campaign? While we always recommend companies to be careful while advertising on LinkedIn as cost per click (CPC or PPC) is very high compared to AdWords and Facebook, they need to consider the target audience.

For example, once we target Kuwait, Qatar, Saudi Arabia, Egypt and United Arab Emirates, LinkedIn shows a target audience of 49,000 members.
LinkedIn members in Egypt, Saudi Arabia, United Arab Emirates, Qatar, and Kuwait

Once we deselect UAE, the counter went down to only 23,000 members. This means that UAE members are contributing to 50% of total LinkedIn members among those 5 countries.

While the screenshot is back to 2011, it is important to note that many of active LinkedIn members are based in UAE. However, it seems that Saudi Arabia has joined the momentum having almost same LinkedIn members as UAE, according to Statista numbers for Q1 2016.

It worth mentioning that LinkedIn itself unveiled yesterday that UAE professionals are the most web-connected globally as LinkedIn members in the UAE have an average of 211 connections making it ahead of the rest of the world.

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Google AdWords Campaign Optimization (3 Tips)

How to optimize Google AdWords campaign? We will share 3 hints today from our experience a digital & online advertising company.

1-Exclude Useless Demographics:
If you are a company promoting Facebook marketing service, why showing your Google AdWords ad to a teenager?

Demographic bidding is found under (Advanced Settings) under (Campaigns) tab within your Google AdWords account dashboard.

Case Study: Business Model for HP Company

It seems we are getting you some old stuff, but old is gold. Below is part of the proposed answer by our social media manager to his MBA comprehensive exam in the AAST (Dr. Sherif Delaware) in May 2009.

Its case was a new e-business unit within HP company in Egypt - a company that belongs to IT industry and is about to start e-business operations locally here in Egypt. MBA students were asked to analyze the environment (PEST and Porter) and to recommend the way HP should apply in Egypt.

Pre-Social Media Marketing Plan & Strategy (Pharos University)

How marketing plans and strategies looked like before social media?
We decided to share one with you.
It was the marketing plan and strategy outline prepared for Pharos University in Alexandria 10 years ago by our social media manager when he applied to a marketing vacancy there.


The role of the private sector in the education field is one of the most important and critical roles. Simply, education deals with the future of the nation.

Here in Egypt, the incredible increase in population, the limited capacity of the public universities and the coordination office system raise the need for more high education institutions that could provide a high qualified education with reasonable price.


Facebook Engagement Survey By Egyptian Company

One of the activities that trigger Facebook engagement is birthday occasions. It is commonly known that once a person has a birthday anniversary, tens of wall posts saying happy birthday are posted by friends, family members, colleagues, and co-workers.

During May 2011, we as a social media company had conducted a survey on a sample of 20 Facebook accounts for Egyptian citizens. The survey aimed to find out average happy birthday wall posts per Facebook user in Egypt.

We've found that the median number of birthday wishes published on wall posts was 36 while average number was 51 wall posts.
It worth mentioning that the two Facebook accounts with highest number of birthday wall posts were men working outside Egypt.

Sample characteristics are:
Total 1029 birthday wall posts (652 for men)
50:50 male and female
50:50 married and single
All were born between 1975 and 1985
Highest number of wall posts for a female Facebook account was 68 posts from friends
Highest number of wall posts for a male Facebook account was 171 posts from friends

How many happy birthday Facebook wall posts you get on average :)?

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Media: Mobile Banking & Apps Companies

April 2017: ​Commercial International Bank-Egypt (CIB) announced announcing the official launch of its mobile banking application, packed with features that revolutionize its customers’ banking experience - according to an official press release this week.

May 2011: National Bank of Egypt approved money transfer via mobile. Service would start in July 2011 according to Minister of Communications and Information Technology Maguid Ossman (Video reference here).

March 2010: Al-Masry Al-Youm reported that NBE (National Bank of Egypt) approved mobile banking regulations while banks are responsible to ensure solvency of their distributors.

Social Media Case Study: Vodafone Ad 2010

In November 2010, TV ad for mobile operator Vodafone Egypt promoting Internet USB services triggered a problem. The TV ad featured the Muslim aviator Abbas Ibn Fernas.

The ad had been perceived negatively, and a Vodafone customer posted YouTube video (below) saying he just returned the USB modem (as a way of protest) to Vodafone store behind him.

The YouTube video got more than 20,000 views (Very big number at that time). It worth mentioning that calls on social media were spreading asking customers to contact Vodafone Egypt customer service hotline number to express their objections.

Finally, Vodafone Egypt apologized, and stopped the ad broadcasting - making a good case study for how companies should be responsive to their customers who share their voices on social media platforms.

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