Tuesday, August 22, 2017

IoT Prototype: Self-driving Delivery Robot

Prototype of a self-driving delivery robot in Hamburg

Bernhard Eberl shared a photo for a prototype of a self-driving delivery robot in Hamburg, Germany.
The robot was engineered by Starship Technologies company.

How do you think Internet of Things or IoT, could be applied here in Egypt?
Watch this short video for Amr Adib and let us know what do you think :)




New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: www.newegyptconsulting.com

Wednesday, August 16, 2017

Digital Marketing Manager (Company in Riyadh, KSA)


Job Title:
Digital Marketing Manager

Company name:
Al-Abdul Karim Company

Location:
Riyadh City (The capital of the Kingdom of Saudi Arabia KSA)

Industry:
Retail & Fashion

Salary:
More than $4,000 per month for candidates with experience of more than 5 years

Job Description:
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements:
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

To apply:
http://jobs.ak.com.sa/vacancies/222/digital-marketing-manager.html



New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: www.newegyptconsulting.com

Monday, July 24, 2017

Social Media Day Egypt Presentations #smdayegy2017

Image Source: The official Facebook page of Social Media Day Egypt 

Social Media Day is an annual global event on June 30 that recognizes the digital revolution happening right before our eyes. Social Media Day Egypt was held a few days ago in the Greek Campus here in Cairo as a 3-day event.

Below is a list for some presentations from the event:

Is writing a skill or a talent? How to improve your writing?


Generate leads like a one man-band


YouTube Vs. Facebook: Which is better for your content?


E3langi Review on 2017 Ramadan Ads





New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: www.newegyptconsulting.com

Tuesday, July 18, 2017

Social Media Day Egypt Videos #smdayegypt

Image Source: The official Facebook page of Social Media Day Egypt 

Social Media Day is an annual global event on June 30 that recognizes the digital revolution happening right before our eyes. Social Media Day Egypt was held a few days ago in the Greek Campus here in Cairo as a 3-day event.

Below is a list for almost all videos shared from the event:

1- First Day: Saturday 8th of July 2017:
  • Social media Frame work by Alexandra, The House of Social:
http://www.facebook.com/vanillasm/videos/1903211059932988

  • Highlights about augmented reality, VR, audio podcasting, Snapchat, etc from Alexandra, The House of Social:

  • Feedback by one of the speakers: Alexander Peninger, CEO of quintly:
  • Review on Ramadan TV ads this year by Muhammad Omar, E3langi:
http://www.facebook.com/E3langi/videos/991465890990771

  • Accepting Reality In the Form of Sarcasm by Marwan Younis:
https://www.facebook.com/SMDayEgypt/videos/917709868382854

  • Highlights (Hisham Afifi and Alexandra)


2- Second Day: Sunday 9th of July 2017:
  • Highlights (Ahmed Abbas, DigiSay and others):





    3- Third Day: Monday 10th of July 2017:
    • Ian Manning, Facebook (Regional Head of Agencies for MENA for Instagram as well).

    • Future of Communications by Mark Hamilton, Facebook (Head of Regional Marketing)
    • Facebook Vs. YouTube by Muhammad Sayed Rashed, Wuzzuf:
    • Writing for the Internet by Nour ElDin, Wuzzuf:
    https://www.facebook.com/NourEldin.Nawarny/videos/10159064802875511/

    • Orange campaign of Ma3ak Fi Helmak by both Marian Makary (Orange) and Ramez Yousef (Tayarah):
    http://www.facebook.com/vanillasm/videos/1904225309831563

    • Script writing, Amr Wahba:

    • MTM party with Hisham Affifi:
    http://www.facebook.com/SMDayEgypt/videos/918729961614178/

    • Arabish live performance:
    https://www.facebook.com/SMDayEgypt/videos/918690324951475



    New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Friday, July 7, 2017

    Gulf Crisis: Qatari Army Tweets!


    Will the Gulf crisis evolve into regional war with military operations against Qatar?
    The ministry of defense of the State of Qatar started to be active today on Twitter

    Many Qatari social media influencers had started to promote the account to their followers.
    The official account on the social media platform Twitter indicates its joining date: 2 years ago!

    It was June 17th when first tweet was published to the account- only 12 days after 4 countries decided to cut diplomatic and trade relations with Qatar.

    The second tweet is published today, which marks 20 days after first tweet.
    Do you think Ministry of Defense in Qatar is getting prepared for some action soon?

    New Egypt Consulting is a Twitter marketing & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Social Media Specialist For Tech Company

    A company specialized in technology products distribution, retail and maintenance services is looking to hire a social media specialist with salary 8000 pounds.
    Ideal candidate must have minimum of 2 years of experience in digital marketing, and social media.

    The company is located few kilometers away from Cairo, in 6th of October district.

    If you are interested, kindly send your CV to:
    Job.atlantis1@yahoo.com with subject line: social media specialist

    New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

    Thursday, July 6, 2017

    Personal Facebook Accounts For Sale!



    Well, this is not a joke! It is a project that is being published on the freelancing website Upwork, where someone from the American city Quincy is willing to buy 3 personal Facebook accounts offering 10 dollars per account.

    Surprisingly, Facebook accounts are all needed to be phone verified with existing friends!
    From your point of view, why would someone needs to seek multiple old Facebook accounts?

    New Egypt Consulting is a Facebook marketing & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Wednesday, July 5, 2017

    Twitter News in Gulf Crisis: Qatar vs. Dubai

    The official Twitter accounts for the 2 Dubai-based TV satellite news channels AlArabiya and Sky News Arabia were frequently seen idle on Twitter for more than 9 hours without a single tweet to their breaking news accounts! 

    Qatar crisis is the topic everyone is talking about in the middle east. The crisis started in June 5th by 4 countries (Egypt, UAE, Saudi Arabia, and Bahrain) cutting their diplomatic and trade relations with Qatar. Three countries are members of Gulf Cooperation Council, where Qatar is a member there as well.

    Twitter is the most popular social media platform in the Gulf region. Hence, breaking news, rumors, leaks, discussions, etc all were being evolved in tweets, triggering viral trending Twitter hashtags sometimes.

    Today marks the first conference for the foreign ministers of the 4 countries together to comment on Qatar's response to their demands in a press conference here in Cairo.

    However, 10-hour gap is seen for the official Twitter accounts of three pan-Arab news channels, frequently. Which is a big NO!

    This was the case for the official Twitter accounts for the 2 Dubai-based TV satellite news channels AlArabiya and Sky News Arabia were frequently seen idle on Twitter for more than 9 hours without a single tweet to their breaking news accounts!

    While both TV channels were promoting the point of view of the 4 countries, same behavior was applicable to the official Twitter account of AlJazeera for its breaking news:

    AlJazeera, that promotes Qatar point of view in the Gulf crisis, is also seen idle on Twitter for half a day!
    This is a big no for any social media account for a news TV channel


    It is 1:35PM Cairo time and no single tweet was published to AlJazeera breaking news account on Twitter!

    New Egypt Consulting is a Twitter marketing & social media company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com
    Website: www.newegyptconsulting.com

    Saturday, July 1, 2017

    LinkedIn: Saudi E-Commerce Company Conflict!



    البروفايل الشخصي لأحد كبار المدراء في وزارة التجارة و الاستثمار في المملكة العربية السعودية على موقع التواصل الاجتماعي الشهير لنكدإن يشير إلى أنه يعمل حتى الآن استشاريا لدى شركة قطاع خاص اسمها "ثقة" والتي تنفذ مشروع معروف للتجارة الالكترونية التابع للوزارة نفسها في تضارب واضح ومعلن للمصالح
    Conflict of Interest

    تعليقاتكم؟

    The upper part from the social media website LinkedIn shows a LinkedIn profile for a senior director who works for both: Ministry of Commerce & Investment in Saudi Arabia, and Thiqah company.

    The lower part shows an e-commerce directory & regulatory service website maroof.sa that is clearly developed by Thiqah company for its client the Ministry of Commerce & Investment in Saudi Arabia! It seems a very clear conflict of interest case! What do you think?


    New Egypt Consulting is an e-commerce & LinkedIn marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

    Friday, June 30, 2017

    How to Get 100000 Organic Facebook Fans?

    This social media activist is a case study of getting more than 100,000 organic Facebook fans
    http://www.facebook.com/mo777sn/posts/10213316927977207

    Ahmed Mohsen is a young social media activist who publishes Facebook posts that are more of investigative journalism. His personal profile posts were widely circulated online among Egyptian youth as he always mentions sources URLs while summarizing trending events in the country.

    During 16 months, he published 125 posts that were shared more than 275,000 times as an accumulated total number - according to his own post above that announces reaching 100,000 followers.

    Based on his statistics, we can clearly find out how to get or reach 100,000 organic Facebook fans or followers within less than 18 months:

    1- Publishing unique content is the king:
    Ahmed invests time in publishing a unique content to his Facebook page or personal profile.
    He doesn't copy and paste his content from somewhere else.
    He loves to organize the Facebook post itself to make it much easier for readers to go through the post tirelessly.
    His Facebook posts are usually lengthy, so he doesn't increase its length with long URLs from different news sources he is referring to. Instead, he used Bitly URL shortening service provider to reduce the clutter.

    2- Understanding ROC: Return On Conversation:
    Ahmed listens to conversations and comments on his published content. He engages with some commentators.
    If someone posted a comment or a criticism that is valid, Ahmed immediately edits his Facebook post accordingly.
    Liana Evans said that social media marketing is all about return on conversation, and so does Ahmed practice this.

    3- Time on social media equals shares & engagement:
    Ahmed's content is all about news, and trending news specifically.
    News mean time. Time on social media equals shares and engagement.

    That's exactly what Ahmed was doing:
    He publishes his investigative Facebook posts within usually very few hours from the propagation of whatever news related to an incident, terror attack, viral press conference, or a stupid governmental action.

    4- Integrated marketing communications:
    Ahmed understands very well that commenting on trending news is not only enough for his content to reach wider audience
    He simply applies a very simple integrated marketing communications, yet organic, tactic: He adds the Twitter trending hashtag(s) to his Facebook post to maximize the visibility of his content.

    5- Analyze, frequently:
    The social media activist was keen to analyze his performance, and measure engagement metrics. That's a very interesting, yet essential, action actually.

    On average, Ahmed Mohsen was:
    Publishing 2 Facebook posts each & every week (Which is important to keep online momentum)
    Getting 208.3 new followers for each & every single day
    Getting 800 new followers for each & every single Facebook post
    Getting 0.36 new follower for each & every single Facebook post share

    Between 11th of April (Publication date for his Facebook post above) and today 30th of June, Ahmed Mohsen gained more than 3,489 new Facebook fans or followers - kindly note that he had deactivated his Facebook account for 10 successive weeks.

    New Egypt Consulting is a Facebook & social media marketing company based in Cairo since 2011.
    Company Profile: http://bit.ly/2lO7sNS
    Email: info@newegyptconsulting.com

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