Sunday, April 1, 2018

Social Media Agencies & Influencers

Professional social media marketing agencies need to play an essential role to encourage social media influencers to avoid depending solely on their fans and followers to generate income or receive rewards.

Agencies should not only focus on hiring/rewarding influencers while ignoring to help them to maximize their impact on the society away from the social media bubble.

While this may seem a confusing message for a while, it simply highlights an essential responsibility that we, social media marketing agencies, must address clearly to avoid destroying the lives of innocent ladies & gentlemen who had trusted us to make a living.

While we help social media influencers to make a living, we must help them to avoid sinking in the smartphone screen and breathing online notifications, given the frequent algorithm changes on many platforms recently.

... and a shout out to social media influencers: Avoid being like a traditional journalist where his only window to the world is her/his newspaper. This will make it easy for the both Editor-in-Chief and publication owners to control your income, censor your articles, etc.

Try always to expand your passionate about whatever fashion, career, e-commerce, charity, etc into other mediums including offline communities (universities, events, etc).

Always remember: Social media activities should be just a tactic to support yourself while having a job, startup, project, etc, not a target and a destination of itself.



New Egypt Consulting is a social media & digital marketing agency based in Cairo since 2011
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com

Thursday, March 22, 2018

Why? Questions to Facebook & Mark Zuckerberg

Mark Zuckerberg Facebook post commenting on Cambridge Analytica 

Below are questions to the social network giant Facebook and its founder Mark Zuckerberg based on Mark's viral Facebook post yesterday:

1- Why Facebook learns from journalists about its own privacy breaches and data leakage?

2- Why Facebook naively accepts a certificate from Cambridge University researcher Aleksandr Kogan that Analytica app had deleted all improperly acquired data?

3- Why Facebook, again, learns from The Guardian, The New York Times, and Channel 4 that Cambridge Analytica may not have deleted data as they had certified?

4- Why Facebook is not suing Cambridge researcher and the development company behind his app for the improperly acquired data?

Share this post if you believe Facebook & Mark Zuckerberg, that has data of some billion human beings on the planet earth, should answer.



New Egypt Consulting is a social media & digital marketing agency based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Website: http://newegyptconsulting.com
Email: info@newegyptconsulting.com
Facebook Page: http://facebook.com/newegyptconsulting

Monday, March 12, 2018

كيف تدير صفحة فيسبوك؟ #سوشيال_ميديا_بالمصري

باعتبارنا شركة متخصصة في خدمات التسويق الرقمي ننشر أدناه ملاحظات و اقتراحات تساعد في إدارة صفحات موقع التواصل الاجتماعي الفيسبوك للتواصل مع الجمهور.


أولا: كثافة النشر: كم بوست في اليوم؟


موقع التواصل الاجتماعي الفيسبوك للصحفيين و الجمعيات الخيرية: كثافة النشر تقلل التفاعل و الانتشار وليس العكس 

من أكبر الأخطاء الشائعة في إدارة صفحات الفيسبوك اللجوء لنشر أكثر من بوست في اليوم اعتقادا أن هذا يزيد من فرص الوصول والتفاعل مع المتابعين و الجمهور.

موقع الفيسبوك يتنافس على تقليل المنشورات (البوستات) التي يشاهدها المستخدمون يوميا أثناء تصفح الموقع، وهذا التقليل لا يهدف فقط لزيادة إيرادات الإعلانات عليه وإنما بشكل أكبر يهدف إلى تقليل ملل المستخدمين و زيادة مدة بقاءهم على الموقع، حيث بدأ الفيسبوك منذ ديسمبر 2017 إتاحة خيار وقف ظهور منشورات صفحة أو صديق لمدة ثلاثين يوما كما في الصورة أعلاه.

كذلك يظهر بين وقت وآخر عبر تطبيق المحمول حين إلغاء متابعة صديق
Unfollow
قائمة بأصدقاءك الآخرين ليشجعك الموقع على اختيار من ترغب أيضا في إلغاء متابعته منهم (بالمرّة يعني).

وبناء عليه، كلما كان النشر بضع مرات أسبوعيا (أقل حتى من مرة يوميا) كلما كان أفضل. مثلا لو كنت تدير صفحة لجمعية خيرية فيمكن تجميع الحالات الإنسانية في بوست واحد أسبوعي على سبيل المثال، ويمكن استخدام الإعلانات لترويج بوست معين من الصفحة إذا كان مهما أو عاجلا

سؤال: لماذا لا ننصح بالنشر اليومي و المكثف؟
جواب: أولا ولمن لن يقتنع بالأسباب الفنية أعلاه بسبب شيوع هذا الخطأ للأسف :) فالسبب الأول هو استنزاف الوقت و المجهود في متابعة الإشعارات و الرد على الاستفسارات و التعليقات (خصوصا لو كان الحساب شخصي).

وثانيا:ضعف التفاعل مع هذه البوستات المكثفة وربما لو سأل من ينشرون بوستات يومية عبر الفيسبوك باستمرار - لو سألوا أصدقاءهم لوجدوا أن نسبة غير قليلة منهم عاملين لهم
unfollow
ويكتفون بتصفح البروفايل بين وقت وآخر لمتابعة الجديد


ثانيا: محركات البحث Search Engine Optimization:

على سبيل المثال، يبذل كثير من الصحفيين جهدا كبيرا ووقتا مهما لكتابة و نشر تغريدات أو منشورات قيمة تكشف ليس فقط جوانب إنسانية عن حياتهم، ولكن أيضا جوانب مثيرة عن تفاصيل و كواليس العمل الصحفي و مقابلات المصادر الصحفية و غيرها.

لكنّهم يرمون كل هذا التعب في البحر أو تحديدا في مواقع التواصل الاجتماعي، لماذا؟
لأنّ هذا المحتوى لا يمكن الوصول إليه بالبحث عبر موقع جوجل مثلا، أو حتى بسهولة عند البحث من خلال موقع الفيسبوك نفسه

سؤال: هل معنى ذلك ألا ينشر الصحفيون منشوراتهم عبر وسائل التواصل الاجتماعي؟
جواب: طبعا لأ و لــكــن ما المانع أن يكون للصحفي موقع شخصي أو حتى مدونة مجانية لينشر عليها ما ينشره على الفيسبوك؟
في هذه الحالة سيكون من السهل الوصول إلى محتوى المدونة عبر موقع البحث الشهير جوجل، حيث إن المدونات و بقليل من التفاصيل الفنّية ذات الصلة المسمّاة
SEO - Search Engine Optimization
يمكن لهذه المدونات أن تظهر عبر محركات البحث سواء في عمليات البحث عن اسم الصحفي نفسه بما يعنيه هذا من
Personal Branding
أو عمليات البحث عن المواضيع و الأخبار ذات الصلة بمحتوى المدونة.

مثلا، هذا المرشح المحتمل لمقعد نقيب عام المهندسين بدأ التحضير مبكرا لانتخابات نقابة المهندسين سنة 2022 ولم يكتف بإنشاء صفحة فيسبوك وإنما ألحق بها مدونة وقناة يوتيوب تساعدانه في أن يظهر مع الوقت لمن يبحثون على جوجل أو يوتيوب عن موضوعات مرتبطة بنقابة المهندسين:




ثالثا: المحتوى المطلوب نشره (مثال: الحسابات الشخصية للصحفيين و صفحات الجمعيات الخيرية)

الأهمّ من كثافة النشر هو جودة المحتوى المنشور إذ لا ينتظر من يتابع صحفيا على الفيسبوك أن يمطره الصحفي ببوستات عامة عبارة عن أدعية أو إعادة نشر لفيديوهاته من القناة التي يعمل بها، وبنفس المنطق لا ينتظر متابعو حسابات مسؤولي الجمعيات الخيرية أن يمطروهم ببوستات تدعو للتبرع أو تعيد نشر الحالات الإنسانية من صفحة الجمعية أو المبادرة الخيرية

كواليس العمل الخيري أو الصحفي هي ما يجذب المتابعين و يزيد التفاعل و يكون صورة ذهنية عن الإعلامي أو الصحفي.

على سبيل المثال، ينتظر المتابعون لمسؤولي الجمعيات الخيرية تفاصيل أو كواليس عن قوانين ولوائح وزارة التضامن الاجتماعي المتعلقة بعمل الجمعيات الخيرية، أو تفاصيل موقف طريف أو إنساني أثناء جمع تبرعات لحالة ما، أو حتى موقفا للنصب أو الاحتيال تعرضت له الجمعية أو المبادرة أو كادت أن تتعرض له وتم اكتشافه.

سؤال:
هل معنى ده التوقف عن نشر الحالات الإنسانية لموظفي الجمعيات الخيرية، أو عن نشر المقالات اليومية المنشورة للصحفي؟
جواب:
لا ولكن دون أن تستحوذ على كل المنشورات.
على سبيل المثال، لا ينتظر المتابعون من كاتب عمود يومي أن ينشر كل يوم رابطا لموضوعه الجديد، ولكن يمكنه اختيار موضوع أو اثنين أسبوعيا لمشاركتهم مع متابعيه، وحتى في هذه الحالة فالأفضل أن يشارك مع جمهوره تفاصيل إضافية غير منشورة في المقال أو العمود اليومي ولو كانت هذه التفصيلة أنه كتب المقال أثناء احتساء كوب قهوة في القطار من القاهرة إلى الإسكندرية مثلا.

الصورة أدناه مصدرها حساب مذيعة أمريكية سجلت مقابلة مع ولي العهد السعودي ونشرت صورة من كواليس المقابلة أُعيد تغريدها خمسة عشر ألف مرة. التغريدة تعتبر مثالا عمليا للصحفيين عن المحتوى الذي ينتظره متابعوهم عبر وسائل التواصل الاجتماعي:



رابعا: زيادة المتابعين على موقع الفيسبوك:

احنا اتفقنا إن النشر اليومي على الفيسبوك (عكس تويتر) يقلل عدد المتابعين - طبعا باستثناء لو النشر اليومي على الفيسبوك لتغطية مؤتمر صحفي مهم أو خبر أثناء حدوثه زي تفاصيل محاكمة شخصية شهيرة مثلا.

للمزيد عن زيادة المتابعين على الفيسبوك يمكنكم قراءة دراستنا التحليلية عن شاب وصل متابعوه إلى مائة ألف على الفيسبوك خلال سنة و أربعة أشهر فقط من خلال نشره تعليقات بالمصادر على الأخبار الهامة:

How to Get 100,000 Organic Facebook Fans
http://blog.newegyptconsulting.com/2017/06/how-to-get-100000-organic-facebook-fans.html



إذا كنت تدير صفحة فيسبوك لشركة تجارية أو صحيفة يومية أو مؤسسة إعلامية أو جمعية خيرية أو مؤسسة غير هادفة للربح ولديك أسئلة عن الاستخدام الأمثل لمواقع التواصل الاجتماعي راسلنا على صفحتنا الرسمية على الفيسبوك أو اكتبوا على هاشتاج #سوشيال_ميديا_بالمصري


New Egypt Consulting is a social media & digital marketing agency based in Cairo since 2011
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com

Friday, February 16, 2018

TripAdvisor's Fake Reviews Story Was Fake

Last December, VICE published a viral story on TripAdvisor's fake reviews that pushed the fake London restaurant The Shed At Dulwich to be #1 top rated restaurant.

Well, it was mostly a fake story; yep :)
Why?

REASON #1



According to Whois.com records, the website domain of the fake restaurant The Shed At Dulwich was purchased on October 27th, only 40 days before the story was published!
In other words, the fake restaurant The Shed At Dulwich website was never existed before October 27th.

While VICE reporter Oobah Butler claims his fake restaurant The Shed At Dulwich was ranked the top #156 restaurant in London last August, it doesn't make sense for a business to reach such high ranking without a website and with an inactive Facebook page.



REASON#2



The first and only post on the Facebook page for the fake restaurant The Shed At Dulwich was published on June 30th, 2017 mentioning Outlook email address. Then, it was edited on November 2nd to replace the Outlook account with an official email account on the domain that was purchased 5 days ago (at that time).

From our experience as a social media agency since 2011, having inactive social media presence negatively affects the likability and credibility of your brand. So, it doesn't make sense for a business with inactive social media presence to make it to top of any thing.



REASON#3
VICE has taken out some screen shots from the report few hours after publishing it. Read their interesting justifications below where it is clear something is wrong there, whether against TripAdvisor, or about a lazy reporter may be:





New Egypt Consulting is a social media & digital marketing agency based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Website: http://newegyptconsulting.com
Email: info@newegyptconsulting.com
Facebook Page: http://facebook.com/newegyptconsulting

Wednesday, November 8, 2017

World Youth Song: I Dream Music Video


The multi-lingual music video I dream of a world (Arabic: أغنية منتدى شباب العالم بحلم بمكان) is the official song for the World Youth Forum in Sharm ElSheikh, Egypt (November 2017).


The video features Nicole Marie Knaus from Russia, Mayonde Masya from Kenya, Tania Breazou from Greece, Leesa from Korea, Thomas Grazioso from Italy, Amika Shail from India, Thais Macedo from Brazil, Mok Saib from Algeria, Hamad Al Qattan from Kuwait, and both Malak El Husseiny & Mohamed El Sharnouby from Egypt.
(English lyrics are below, then comes the Arabic lyrics)

Saturday, October 28, 2017

Saudi University Buys Twitter Account (800,000 US Dollars?)

Last September, the Saudi-funded TV channel MBC aired a phone interview with Bassel Al Rashedy, the owner of a popular Islamic Twitter account (1.3 Million followers), who said Qatar offered him 3 Million Saudi Riyals (800,000 US Dollars) to buy his account. The owner, who is Kuwaiti, said he had rejected the offer.



Few days ago, video shows meeting between the account owner and Dr. Suleiman Aba Al-khail, the president of Saudi university, an ex-minister, and who serves also as a member of the Senior Clerks' Committee, the highest religious body in Saudi Arabia.


The president of the university thanked Bassel saying we will cooperate with him, and emphasizing on university's role to spread word of mouth of spreading the message of Islam.


After that, the account published a tweet thanking the previous account administrator, Bassel, and announcing a new administrator who will keep publishing hadiths in addition to defending Saudi Arabia's government, and people.



The above tweet comes from a Twitter account that claims unveiling Saudi and Gulf top secrets from royal courts and decision making rooms. It says the president of the university paid 1.3M Saudi Riyals (346,700 US dollars) to acquire the Twitter account from its Kuwaiti owner.


Since June 5th, political tension escalated between Qatar and its neighbor country the Kingdom of Saudi Arabia. Twitter is the most popular social media platform in the region where official ministers, and even royal family princes were posting, escalating, and acting as PR machines defending their countries' point of view.



New Egypt Consulting is a digital marketing & social media agency based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: http://newegyptconsulting.com

Is Russia Hacking Google Servers?


Is Russia hacking Google servers?
It is strange that Blogger (Google product) stats are showing excessive traffic from Russia last September

We host this blog on Blogger, which is a Google product hosted on Google servers.
The story started with our Blogger stats dashboard shows a excessive traffic to it from Russia & Ukraine!


This was strange for us for five reasons: we do not have Russian content, our services and campaigns are not targeting Russia, we do not work with Russian clients, they appear for a day or two before disappearing, and Google Analytics report doesn't show Russia or Ukraine!


For those who are not aware, Google Analytics are different than Blogger stats dashboard as the latter collects data from all the traffic coming and going from your blog, which does include human traffic, but also includes bots and spam.


The above screen shot shows traffic during September 21st from Russia. Below screen shot for our blog clearly shows normal traffic coming from USA and Egypt (which is logic) while only 3 pageviews were coming from Russia (unlike excessive traffic from there 2 days ago)!




As a pattern of strange behavior, we've noticed excessive traffic to our website from Ukraine. Referring sites list shows completely Russian websites as per below two screen shots:







With the news on the US election and the debate on the American President Donald Trump winning it due to Russian cyber interference. Can this post help in tracing the root causes for possible Russian activities targeting Google servers where our blog is hosted?



New Egypt Consulting is a digital marketing & social media agency based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: http://newegyptconsulting.com

Social Media Marketing Freelancer / Agency on Upwork? Avoid 8 Clients

If you are a social media agency that has an Upwork profile, or even if you are a social media marketing freelancer, we would recommend avoiding 8 types of clients (7 are generic and applicable to any agency or freelancer actually):



1- Clients who ask marketing freelancers to go viral on social media:

Some clients are looking for going viral by asking social media marketing freelancers to share their content on Facebook groups and YouTube comments! If you are a social media agency, you should avoid submitting proposals there.



2- Clients with old registration date, payment method not verified, previous jobs posted, and zero hire rate:
Payment method not verified, old registration date, previous jobs posted, and zero hire rate!
Social media marketing agency or freelancer? Just avoid submitting proposals for such projects

Clients who have those 4 conditions together are usually looking for free tips and hints from the maximum number of agencies and freelancers on Upwork.



3- Dozens of invitations & interviews:
Social media marketing agency or freelancer on Upwork?
Avoid submitting proposals to this project

Some clients post a job and invite zillions of freelancers and agencies to submit proposals. If the number of invitations or interviews exceeds 10, we recommend you to avoid submitting a proposal.

Usually, those clients are either hesitating on what they actually need, or are just looking to get free tips and hints from the maximum number of agencies and freelancers on Upwork.



4- Only 1 invitation and also 1 interview:

Social media marketing agency or freelancer on Upwork?
Avoid submitting proposals to this project

Jobs that are posted with an indicator of only one single invitation are usually jobs that know their way to a specific agency or freelancer, where client and service provider had already agreed to work on Upwork.



5- Clients who ask you to work outside Upwork:

If a client cheats the platform that brought you to him, he would cheat you as well, too.

One client sent us her website to check after submitting our proposal. During a conference call, she said her graphic designer did not complete something because he started pursuing his master degree.

She insisted that she paid his fees but he did not deliver. The entire story was a signal of something wrong. As we moved forward, she asked us to work outside Upwork, and of course, we rejected.



6- Clients with too many old, yet open, contracts:

Clients who have too many old inactive open contracts that started 1 or 2 years ago are a big question mark.

We had only 2 bad Upwork experiences out of total 14 projects. One of them was a client that falls under this category.

Those clients usually have a bad behavior to their freelancers or agencies, so they do not end the contract to avoid getting a negative review.

Unfortunately, Upwork lowers your JSS (Job Success Score) if you ended the contract yourself without waiting for the client to end it (which we did without knowing this fact).



7- When payment method becomes unverified after the contract begins:

Our second bad Upwork experiences (Out of another 12 great experiences with excellent reviews) happened with a client that falls into this category. Those clients are usually willing to get your experience but are not willing to pay.

He started to claim we agreed on a lower hourly rate (although the only client is the one who can send job offer with specific hourly rate where service provider can't increase), and asked our Upwork account manager to lower the rate to avoid getting a negative review that will lower JSS!

In this case, even if you decided to stop working and end the contract, you will not get paid for the amount of work you've had delivered during the week (Was slightly less than $1,000) as you are not eligible to Upwork protection. In addition, your JSS will get lower (It went lower anyway due to client's review).

While working with a new client on a daily basis, always make sure, on a daily basis as well, that her/his payment method is still verified.



8- Clients who post an hourly job but asks for a fixed cost one (with negative reviews):



Hourly contracts protect the rights of agencies and freelancers much more compared to fixed cost projects.

Agencies and freelancers should avoid proceeding with clients who post an hourly job but asks for hiring on a fixed cost basis, if and only if the client has negative reviews.

Here at New Egypt Consulting, we faced this incident twice and when we checked clients' profiles again, we've found 2 stars review (without feedback) for one and an old 1-star review starts with capital AVOID feedback for another.



New Egypt Consulting is a digital marketing & social media agency based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Website: http://newegyptconsulting.com

Saturday, October 7, 2017

Digital Egypt: ITIDA or TIEC Strategy Roadmap



Looking for digital Egypt? Below is just a suggested strategy roadmap for Information Technology Industry Development Agency (ITIDA) or Technology Innovation and Entrepreneurship Center (TIEC) from New Egypt Consulting as one of the industry stakeholders given that digital marketing industry represents 5% of jobs in Egypt - yes :)


1- Objective: Promoting & Social Media Courses & Individual IT Entrepreneurs  (Investment Activity):


  • Strategy #1: Prioritizing specialized tracks in ITI for video marketing, social media, SEO, and digital advertising (As separate independent tracks). We are in the market since 2011, and qualified social media marketers are very rare. This video highlights the issue for an industry that represents 5% of job market:

  • Strategy #2: Educating web developers, graphic designers, social media marketers, software engineers on presenting their skills and experiences in their CVs, LinkedIn profiles, etc. Simply, if someone is unable to present himself to employers, s/he will be unable to present any idea or business to an investor
  • Stakeholders: ITI, academia, training providers, HR trainers, recruitment companies, universities, etc.
  • Program: Weekly sessions on YouTube, Soundcloud (less mobile data), video conferencing aired to universities' campuses - all to be broadcasted from TIEC or ITIDA to save investment costs and unify the message.




2- Objective: Increasing Exports by IT Entrepreneurs (Profitable Activity):

  • Strategy: Partnership with Upwork to have a white-labeled portal under TIEC or ITIDA management and control so all Egyptian web developers, graphic designers, social media marketers, and software engineers (in addition to Egyptian companies) can deliver work to companies and clients from around the world, where TIEC/ITIDA and Upwork can share 20% commission of revenues this is already applied on the platform now.
  • Stakeholders: universities, syndicate of engineers, chambers of commerce, banks, Egyptian embassies, etc.
  • Program: Enrollment application supervised by TIEC or ITIDA to ensure only qualified talent pool are eligible to join the platform on Tiec.gov.eg(or itida.gov.eg)/HireEgyptian
  • Budget: To be covered within 2 years by commission revenues.




New Egypt Consulting is a digital marketing & social media agency based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Facebook: http://facebook.com/newegyptconsulting
Website: http://newegyptconsulting.com

Friday, September 8, 2017

YouTube Videos: SEO & Marketing Basics 101

Here is SEO & marketing basics 101 for your YouTube videos: Having more social media fans, followers and subscribers only come after having more views to your videos.

To all YouTubers out there, having more views to your videos starts with being:
1) Discoverable in search inquiries
2) Suggested on YouTube for other relevant videos

Both 1 & 2 above are only a result of having your YouTube video title, description, and tags optimized according to the latest algorithm updates on YouTube.


The screen shot above for a YouTuber we're working with. Our social media manager (who is a YouTube certified from Google since 2014) optimized one of his videos according to YouTube's latest algorithm updates.

Within 8 hours only, our optimization for his YouTube video got it 86% of views a 5 days old video had received and 7% of views a 3 weeks old video had received.



New Egypt Consulting is a YouTube marketing & social media company based in Cairo since 2011.
Company Profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com
Facebook: http://facebook.com/newegyptconsulting
Website: http://newegyptconsulting.com

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