Monday, December 30, 2013

Job for Advertising and Marketing Agency in Alexandria

It seems that hiring trends for some online marketing jobs will add certain weight to those who have good number of Twitter followers, Facebook friends, Facebook followers or Facebook likes. For example, see below job announcement for the Alexandria-based advertising and marketing agency Effect Advertising:

Are you an internet geek ?
Do you spend most of your time on Facebook ?
Are you a dynamic outgoing person who has a social network of friends & connections?
Are you into planning , organizing & participating in events ?

If yes, please send your CV to:
hr.effect@live.com
[Email subject "Online Marketing & Events Planning Coordinator"]

Requirements:
- Excellent command of English written & spoken.
- Number of followers on Twitter and/or Facebook fans is exceeding 1000
- Past experience in events planning is a plus

Wednesday, November 27, 2013

Social Media Job @ BBC Arabic

Job Introduction

BBC Arabic is a multi-platform department, providing news and information to audiences across the Arab world and beyond on TV, Radio and Online, 24 hours per day, seven days per week. We are currently seeking a Social Media Journalist to join our team based in London and to work across the range of its output. This role demands energy, creativity and flexibility, as well as a genuine passion for explaining the world to our audiences.

Role Responsibility

Social Media Manager Job Vacancy

An advertising & digital marketing agency is currently seeking an experienced social media manager with 4-6 years of relevant experience.

If interested, please send your resume to ahmed.khallaf@ethicshr.com mentioning the vacancy title 'Social Media Manager' in the email subject line.

To continue receiving updated job postings from the Cairo-based Ethics HR company, please follow their LinkedIn profile:

Sunday, November 24, 2013

Job: Mobile Applications UX / UI Designer

Position:
Senior UX and UI Designer

Salary:
EGP 3,000 to 4,000 per month

Required Skills:
• Great skills in Adobe Creative Suite
• Strong understanding of user-centred design, information architecture and responsive design.
• Experience in the creation, development and execution of digital solutions across websites, mobile, and digital applications.
• Expert knowledge of current web design trends and techniques
• Understanding of HTML, CSS, Javascript
•You must have an excellent portfolio that demonstrates your skills across a range of platforms.

If you are interested in applying for this position please send a copy of your updated CV and portfolio:
k.wasfy@digitalmarketingarts.com

Monday, November 18, 2013

Digital Media Specialist for AUC (New Cairo Campus)

Position:
Digital Media Specialist, Office of Communications

Report to:
Assistant Director for Video Production

Purpose:
The digital media specialist is responsible for filming, editing and uploading videos created by the communications office. The job holder assists in all aspects of video production from the creative concept to the online dissemination of videos.

Principal Accountabilities:

Wednesday, November 13, 2013

Digital Marketing Job for Saudi-based Company

Company Overview:
2P Telecommunication and Information Technology was established in the capital of Saudi Arabia – home to its headquarters - in 2004, when it first launched Wissal, followed by Tarasul in 2005 and a year later by Smart Cash, the first service of its kind in the Kingdom. This allowed it to be among the first technology companies to offer a complete range of integrated services.

Job Summary:

Thursday, November 7, 2013

Will Twitter Make Schedule Feature Available?


Screen shot for schedule feature available now for Twitter advertisers only allowing them to schedule posts and tweets up to 1 year in advance
On mid-October, the official Twitter blog announced the schedule feature for its premium users: those who are using paid advertising account.

"With scheduled Tweets, advertisers can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases" according to the post on Twitter's blog.

The question, obviously now, is:
Will Twitter make schedule feature available to all users?

Facebook has not allowed this feature till mid- 2012 while it has been already available only through social media management companies such as HootSuite for example.

Will Twitter allow few months to satisfy the advertisers before turning the schedule feature into publicly available feature to all users who have free Twitter accounts?
If the answer is yes, should it be available to anyone (personal accounts) or just to corporate and brand accounts? Share your thoughts :)

إعلانات موقع التواصل الاجتماعي تويتر - نموذج من الخليج

رئيس تحرير صحيفة العرب القطرية يستخدم إعلانات تويتر مدفوعة الأجر لنشر وترويج حسابه الشخصي على موقع التواصل الاجتماعي تويتر

لفت نظري أثناء تصفحي موقع تويتر وجود إعلان مدفوع الأجر يروّج للصحفي القطري أحمد بن سعيد الرميحي رئيس تحرير صحيفة العرب القطرية (وصل عدد المتابعين إلى 18570 متابعا في التاسعة مساء بتوقيت جرينيتش الخميس 7 نوفمبر 2013).

ليس معتادا بشكل كبير أن يستخدم الأفراد والأشخاص خدمة إعلانات تويتر لجذب متابعين جدد إلى حساباتهم على موقع التواصل الاجتماعي الشهير، حيث إن ذلك يتطلب آلاف الدولارات على الأقل، وهي ميزانية إعلان تفوق كثيرا نفس الميزانية المطلوبة للحصول على نفس العدد في شكل إعجابات (لايكات) من موقع الفيسبوك مثلا، بدليل أنّ كثيرين من هواة جذب المتابعين الجدد عبر تويتر كانوا يلجأون لأساليب احتيالية مثل شراء متابعين عبر برمجيات تستغل ثغرات تقنية في موقع تويتر مثلا (للمزيد عن ثغرات تويتر و تكلفة الإعلان عبر موقع تويتر اضغط هنا).

رغم أنّ موقع تويتر يحظى ببريق خاص في دول الخليج وخصوصا السعودية والكويت إلا أنّ هذا الإعلان المدفوع الأجر يوضح بشكل لا لبس فيه تزايد الاهتمام بالتواصل والتواجد عبر موقع تويتر الذي يتيح بث التغريدات والأخبار والملاحظات بشكل يفضله الكثيرون أكثر من غريمه موقع الفيسبوك مثلا.
هذا لا يمنع لجوء شركات كثيرة لاستخدام خدمات تويتر الإعلانية، مثل سامسونج وكوكاكولا وتي داتا على سبيل المثال هنا في مصر (أو حتى ديانا حداد).

ما هي آخر مرة شاهدت فيها إعلانا على موقع تويتر؟ وهل كان لشخص أو لشركة أو brand؟ شاركونا آراءكم ولا تنسوا متابعتنا على موقع تويتر :) 

Tuesday, November 5, 2013

مطلوب مدونين لشركة تسويق الكتروني في القاهرة - مصر

نشرت صفحة الفيسبوك سوشيال ميديا بالعربي إعلانا عن وظائف شاغرة في إحدى شركات التسويق الالكتروني الشهيرة (شركة بي سوشيال BSocial).

لفت نظري أنّ الإعلان أشار إلى أفضلية للمتقدمين الذين لديهم مدونات متخصصة في السوشيال ميديا والتسويق عبر شبكات التواصل الاجتماعي عموما، حيث لا تحظى المدونات عادة بالأهمية اللائقة بها في الأوساط التجارية و التسويقية هنا في العاصمة المصرية القاهرة قلب النشاط التجاري في البلاد، رغم أنّ تأثير مدونة ذات محتوى يتم تحديثه أسبوعيا هو أكبر وأقوى (وأعلى في العائد المالي) من نفس الاهتمام بصفحة فيسبوك أو حساب تويتر، وأقصد بالتأثير الجانب الإيجابي خصوصا في جذب محركات البحث SEO.

نصّ الإعلان:

"
ليك في #السوشيال_ميديا ؟ ابعت سيرتك الذاتية لو شايف ان عندك الموهبة!

1- ادارة حسابات على مواقع التواصل الاجتماعي لشركات ومنتجات عالمية.
2- ادارة التفاعل وتسويق المحتوى على السوشيال ميديا.
3- صناعة محتوى معلوماتي تفاعلي ونشره على السوشيال ميديا.
4- الإشراف على المدونة الخاصة بموقع BSocial
* يشترط إجادة اللغة العربية إجادة تامة من حيث التدقيق في الأخطاء الإملائية والنحوية وعلامات التنقيط، والأحرف الإستهلالية غير الصحيحة.
** يفضل وجود مدونة خاصة بك عن السوشيال ميديا.

Send your C.V. to jobs@bsocial-eg.com
"

Friday, November 1, 2013

EGP 5,250 for Social Media Specialist in Cairo

Company:
Egy Spark (Cairo)

Vacancy:
Social Media Specialist & Office Coordinator

Responsibility:
- Daily Monitoring Customers Fan Pages
- Posting to clients Fan Pages
- Follow Up with the Customer & fan pages FB.
- Any suitable Tasks Regarding Social Media & management the office .
-Photoshop

Salary Range:
$500 to $1,000

Skills:
Word
Excel
Photoshop

Apply:
http://www.bayt.com/en/job/social-media-specialist-%26-office-coordinator-in-egypt-2973475/

What's Common Between Bassem Youssef & Gallerista?

Simply, the answer is: The online presence is just an account on a social media platform!

Bassem Youssef Show publishes the episodes on his YouTube channel starting 2011. QSoft (The online producer for Bassem Youssef program and now its YouTube partner) had utilized the YouTube channel to attract thousands and millions of YouTube views. Bassem Youssef used Facebook and Twitter to integrate and maximize the efficiency of his show's YouTube channel.

Another example I know is Gallerista. It is a beautiful gallery here in Cairo, Egypt located in Madinaty district. Gallerista is a place for home decoration, home accessories and antiques. As the definition indicates, the best way to promote such art business is the photos and images. In Egypt, your main destination is to create a Facebook page. Gallerista might also consider Pinterest and Instagram.

When you visit the gallery's website, you will be automatically redirected to the Facebook page of the gallery, A simple but yet effective web marketing tactic.

Do you know similar businesses where the online presence is just a social media account? Write your comment or send us your feedback to blog@newegyptconsulting.com

Monday, October 28, 2013

Low-Cost E-Marketing Courses in Cairo, Why Not?


The Digital Marketing Arts Academy successfully launched several courses here in Cairo but it seems that another player is coming into digital media training field. Fady Ramzy, manager of Interact Egypt talked to Wamda (link here) about launching a Digital Media Academy next December.

Unlike Digital Marketing Arts Academy that targets executives and top decision makers, Interact Egypt hopes to attract those who are unable to pay these fees – and in doing so, enrich the Egyptian start-up and entrepreneurial ecosystems.

Courses will be available in various areas, including video production, social media marketing, online public relations, online advertising, video ads, and content marketing.

Are we going to see low-cost and affordable E-Marketing courses that target youth, fresh graduates, and entrepreneurs? Feel free to register for a course here:

Sunday, October 27, 2013

Rewarding Social Media Fans: Case Study from Cairo


Food companies, musicians, and fashion brands are usually working hard to activate and utilize Instagram, a cool photo/video sharing social networking mobile application with beautiful built-in editing tools.

The Cairo-based Mori Sushi Japanese restaurant posted interesting offer for the Facebook fans that is valid and active only TODAY Sunday 27th of October. Simply, go to any of the branches and place your order. Take a picture and post it to your personal Instagram account while you are in the restaurant. Then, you will be eligible for immediate 50% discount for your table's bill. It's simple, that's it :)

Update your schedule today and be ready to catch the offer :)
What do you think about rewarding your social media fans (i.e. Facebook & Instagram in this case)?

Tourism or Travel Agency? Attend This Online Marketing Course

An online tourism strategy course will be held this month (Thursday 31st of October 2013) in Hurghada, Egypt and also on November 7th here in Cairo.

The course targets travel agencies highlighting the importance of technology for hotels and tourism at the time of crisis. The course starts 10AM till about 8PM for one day (90 seats available). Early bird registration fee is EGP 750 while starting 12th of October, it is EGP 950.

Instructors:
1- Fady Ramzy Digital Marketing speaker & consultant - Interact Egypt. I remember attending an E-Marketing session for him about Twitter engagement on 2012 with Michael Leander, both were amazing presenters really.

Saturday, October 26, 2013

Avg. EGP 2,000 for SEO Specialist (Freelancer)

Company (Remote Working):
Domain Management, Manchester (United Kingdom).

Salary:
EGP 1,500 to EGP 2,500

Career Level:
Student

About the Job:
An experienced and enthusiastic SEO Specialist is required for a vibrant Internet Company based in Manchester, UK. Working remotely, this is a great opportunity to undertake a dynamic role where your results will be heavily rewarded.

Working with a small proactive Web Design/Development team you will be responsible for defining the SEO process and presenting detailed recommendations including optimised website architecture.

Your role will include the following tasks:

Attracting Tourists Using SEO-optimized Blog

I used to highlight the importance of blogging for any company (Marketing & sales managers can click here, while HR managers click here, and NGO officials click here). For a well-established online presence and effective digital marketing campaigns, having technically reliable blog with updated content is essential to boost your website's ranking across search engines because the blog is a powerful SEO tool.

For example, tourism companies in Egypt can utilize blogging to attract more visitors and tourists to the country.
If the website of the Ministry of Tourism (or Tourism Chamber - or even ElGounaRedSea) installed a Wordpress blog, then easily they can cross-post the online experiences, videos and reviews of tens or hundreds of tourists in the lovely resort of Sharm El Sheikh. Their website will get a relative fresh content that would attract more tourists to come to Egypt.

Blogging can be done by foreigner tourists or Egyptian tourists as well, so their posts would be cross published to tourism ministry blog to share both fun and experience about Egypt. Blog posts will highlight tourism destinations, travel agencies and typical tourist activities. Technically speaking, this means diversified keywords, URLs, HTML tags and page titles.

At the end of the day, potential tourists will find a fresh diversified information when they start searching using Google search engine for example. If let's say 10% of the blog visitors decided to come to Egypt, then it is a great outcome. People online are really looking for valuable updated content, once they find it, they stick to it, and they come frequently and start browsing for more and more information.

Who can start or trigger such initiative that I believe our tourism industry needs it nowadays? Can ElGouna Red Sea partner with the Ministry of Tourism (or even independently) to launch a social media campaign encouraging tourists to share their experiences in Egypt in a YouTube video, Facebook comment, or to write a blog post so ElGouna can share and combine all these 'testimonials' in well-designed website or online media hub? This will be indirect promotion for ElGouna itself as well by the way :)

Friday, October 25, 2013

E-Marketing Course in the AUC Curriculum



It is really a very good step to add internet marketing and online media generally to the courses that are taught to the students of the business schools in a developing country like Egypt.

Since 2003, the AUC website lists the e-Marketing course only as occasionally offered course for marketing specialization students. The course is designed to hone skills in E-Marketing, including developing a comprehensive E-Marketing plan and creating an interactive website, according the AUC website.

However, it seems that course lecturer Dr. Ibrahim A. Hegazy has already updated the content of the course. The e-marketing course now covers:
* E-Marketing Strategy and Planning
* E-Marketing Enviornment (Legal, etc)
* Research and Metrics
* Consumer Behavior Online
* Customer Relationship Management CRM
* Product and Pricing (i.e. online pricing strategy approaches http://blog.davechaffey.com)
* The Internet for Distribution: Course description file (PDF format) refers to CNNMoney.com that "Cisco e-commerce study reveals mobile phone to be new 'fourth channel' for revenue(2008)"
* E-Marketing Communication
* SEO Search Engine Optimization
* Online Media (Social Media Focus)

As you can see, the course clearly provides excellent insights and knowledge to students covering essential aspects of online marketing such as E-Marketing strategy (integration with corporate strategy, etc), search engine optimization (how to attract search engines to the website of your company, etc) and the online behavior (usability, ad blindness, etc).

Will other universities join AUC and to start adding E-Marketing as major course for marketing students?

Saturday, August 10, 2013

Average 8,000 for Marketing Team Leader (Online Media)

About the Job:
The creators of the Albernameg, QSoft Ltd. have launched their latest project Tube Star Network http://tubestarnetwork.com, seeks an experienced Marketing Team Leader who is passionate about the media scene and drive our strategy forward. The successful candidate will have deep knowledge of concepts and technologies within the online advertising space, strong content development and messaging skills, experience working with agencies. Excellent marketing, communication and project management skills are an absolute must, as is a passion for creating marketing materials. The candidate will need to combine strategic-thinking with creativity. This position is full-time, based in our Zamalek office, Cairo.

Thursday, July 25, 2013

Sales Manager for an Online Media Company - Job Vacancy

Job Description:
DAMLAG (owner of elCinema.com) is a dynamic and high growth Online Media company backed by the leading broadcasting company in the Middle East, mbc group, as a shareholder and a strategic investor.

DAMLAG is expanding it's operations outside of Egypt, and is actively on the search for talents to complete its commercial team that will capture opportunities across the MENA region. Our B2B partners and clients comprise a wide range of industries such as: Movie Studios, Cinema Complexes, Telecom Operators, top Online Publishers, Media Agencies and eCommerce players.

Join DAMLAG's successful and ambitious team. We offer attractive compensation packages and promise career development and fast knowledge transfer. Our corporate culture is based on trust and accountability; we value professionalism, respect and perseverance.

elCinema.com is the largest online Arabic Movie database offering various services to movie enthusiasts. Services include online cinema booking, movie and celebrity profiles, show-times, ratings, TV guide, trailers and interviews. elCinema.com is visited by a million+ unique visitors per month making it the leading movie portal in the middle east.

Purpose of the position:
The Regional Sales Manager will be responsible for calling on top-tier publishers to negotiate and close strategic partnerships utilizing elCinema’s media and/or e-commerce content and monetization products and services. This person will be responsible for executing an aggressive plan to grow revenue as well as coordinate with internal teams such as content, editorial, operations and technology.

Key responsibilities & duties:

Wednesday, July 24, 2013

Jumia Egypt offers EGP 1,000 for freelancers

Jumia Egypt is the biggest online retailer in Egypt and is part of Rocket Internet, the second largest e-commerce company worldwide.

Jumia (www.jumia.com.eg) is the African branch of Rocket Internet and it’s currently expanding its presence in the region. To support our development we are currently looking for outstanding candidates interested in entrepreneurship and e-commerce to join us. This is a perfect opportunity to participate in an entrepreneurial adventure that will lead to the future stars of the web universe with one of the fastest growing companies in the world.

Jumia Ambassadors will market and create awareness for Jumia’s brand name as well as its products by interacting with customers and business partners in the offline arena.

Job Description:

Monday, July 22, 2013

Layar Mobile App: When engagement goes beyond QR codes


My good friend Ayman Salah (Creative Art Director) grabbed my attention to amazing mobile application that is available at both Apple Store and Google Play. The mobile application is called Layar.

Simply, create your account and upload any photo (i.e. your logo). Then, assign specific action for customers who scan your logo using Layar mobile application. For example, customers can be redirected to your website URL, to your mobile application download link, etc. Once done (either as test account or paid account), customers anywhere, with Layar mobile application installed on their mobile devices, can easily scan your corporate logo for example to get directed to discount code or official website.

Layar mobile application allows you to utilize QR-like tool for your own brand, publication, logo, or campaign. Instead of the QR code, you can use just any image or logo.

"Layar merges the digital 'online' and offline worlds, bringing new levels of engagement to a previously one-way conversation" according to the official Layar website http://www.layar.com.

Friday, July 19, 2013

SEO Executive Job @ Future Group, Giza

Company:
Future Group

Location:
Giza, Egypt

Title:
SEO Executive

Job Description:
Report to and Co-ordinate with all necessary departments including brands and Technical department and marketing team to implement, and continually improve E-Marketing mechanics
Maintain and support E-marketing activity which should be reflected on business flow, B2C & B2B activities
Test and analyze keywords, titles and other factors.
Research and evaluate competitors paid search marketing efforts and identify new search opportunities
Find solutions to increase free traffic to the company's site through optimization of Web site pages, E-Marketing and Social Media activities
Search engine and directory submissions
Strategic link building development
Ongoing SEO research and development
Implement on-page & off-page optimization techniques to all pages of all brand websites
Monitor and report on activities completed each day/week

Apply:
Send your CV to linkedinjbs@yahoo.com attention: Mr. Hossam Abdelhamid

Friday, July 12, 2013

Social Media Manager Job @ Dimofinf Company

Title:
Social Media Manager (Female Preferred) - Cairo, Nasr City [Egypt]

Experience:
More than 3 years

The Social Media Manager will implement the Company’s Social Media Strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Manager is a highly motivated individual with experience and a passion for content strategy, blogging, micro-blogging and community participation leadership. This position is full time salaried with benefits, including attendance at Social Media, blogging and industry-specific conferences.

Responsibilities:
-    Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
-    Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date.
-    Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
-    Manage presence in social networking sites including Facebook, Twitter, LinkedIn and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
-    Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
-    Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
-    Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
-    Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion.
-    Monitor trends in social media tools, trends and applications.

Requirements:

Avg. EGP 3.5K for Social Media Executive @ Souq


Company:
Souq.com (Location: Ma'adi, Cairo - Egypt)

Years of Experience:
1 to 3 years

Salary:
EGP 3000 to 4000 per month

Key responsibilities and accountabilities:

Tuesday, July 9, 2013

EGP 5,000 for Social Media Specialist Job in Cairo

Job Title: Social Media Specialist - Cairo
Reporting To: Digital Content Marketing Manager
Salary Range: EGP 5,000
Company: Qanawat


Principal Functions (Major Areas of Responsibility):
Qanawat has an immediate opening for an energetic, motivated and social-media savvy professional to be a Social Media Specialist in its expanding digital practice area. The Social Marketing Specialist will be responsible for driving brand awareness and delivering digital brand objectives on the Social Media through community engagement, social media moderation and optimization. S/he is also responsible for creating and maintaining a robust and engaged interactive community for our brands.

Duties & Responsibilities:
Developing, executing and delivering Social Media strategy for user engagement and community management.
Day-to-day management of communities on Twitter, Facebook, YouTube and Instagram.
YouTube content management including copyrights claim, videos takedown and content upload.
Use of social media tools to increase engagement and track engagement impressions.
Build and develop relationships with influential bloggers, contributors and customers to create loyal communities for our brands.
Stay on top of competitive landscape, emerging social media technologies, activity and trends (content, engagement, promotions, etc.)
Manage and execute weekly and monthly reporting (tracking fan and follower growth, social media mentions, tweets, and content highlights).
Identifying key influencers, reporting PR threats, creating contest concepts, managing editorial calendars and copywriting.
Develop and maintain all Social Media/Mobile content and assure quality of all engagements.
Mediating and managing conversations on social networks.
Creating content for feeds and snippets in various social media sites.
Implement and monitor SEO and SEM strategy to drive traffic and conversion rates to web assets.
Develop and execute solid plans to increase page views, unique visitors, and time spent and site ‘stickiness’ to encourage repeat usage.
Analyse campaigns and digital assets, identify trends and provide fast, accurate reports, optimizing digital assets to produce the best Return on Investment (ROI).

Job-Specific Competencies required to successfully perform the job:
1. Minimum 3 years marketing experience with a strong focus on Social Media (Twitter, Facebook, Google Plus, Youtube, etc.)
2. Have demonstrated knowledge of emerging and established social media platforms, and application to marketing campaigns.
3. A strong PASSION for social media and social networking that includes personal and professional immersion in current social media trends, in depth knowledge of social media tools and techniques and strong knowledge of emerging social media channels.
4. Excellent writing, copy editing and proofing skills (English/Arabic).
5. Incredible attention to detail and ability to learn new skills quickly
6. Experience working with Google CMS system for social media. 
7. Proven track record of successfully channeling social media outlets to engage with target audiences and elevate brand awareness.


Apply:
Send CV to recruitment@qanawat-me.com (To Ms. Bronwyn Kairuz)

Avg. EGP 10,500 for Digital Marketing Executive

Job Title: Digital Content Marketing Executive – Cairo
Reporting To: Digital Content Marketing Manager
Salary Range: EGP 7,000 and 14,000
Company: Qanawat

Principal Functions (Major Areas of Responsibility):

Saturday, July 6, 2013

ابنة عدلي منصور ضد شفيق وضد حكم المرشد و مع حزب النور!

 صورة قديمة تعود إلى مايو الماضي لحساب لابنة رئيس مصر المؤقت على موقع تويتر للتواصل الاجتماعي

اليوم نتناول جانبا هاما آخر يتعلق بتأثير شبكات التواصل الاجتماعي في المجال السياسي، حيث نفت ابنة الرئيس المصري المؤقت المستشار عدلي منصور عبر حسابها الشخصي على تويتر وجود أية حسابات رسمية له على موقع التواصل الاجتماعي تويتر وذلك في حوار بينها وبين إحدى الصحفيات على تويتر (المصدر: بوابة الأهرام

الخبر تم نشره على بوابة الأهرام في السادسة مساء أمس الجمعة، واليوم السبت تم حذف الحساب الشخصي الخاص بالسيدة ياسمين عدلي نجلة الرئيس المؤقت

الواضح أن الحذف كان بمبادرة من نجلة الرئيس وليس من موقع تويتر، وهو تصرف منطقي إزاء نجلة شخصية عامة يمكن أن تتسبب تويتاتها وتعليقاتها إلى إثارة موجة من التعليقات -سلبا وإيجابا- في المجتمع إذا ما تناولتها وسائل الإعلام

على كل حال نجحنا في الحصول على بعض التويتات والتغريدات القديمة لنجلة الرئيس المؤقت الجديد لعلها تفيد التعرف على نمط تفكيرها ووجهات نظرها، ويمكننا اعتبارهذه التدوينة -التي قد يختلف البعض معها لتغليبها السبق الصحفي والشفافية الرئاسية على ربما الخصوصية الشخصية- مثالا تطبيقيا لكيفية توظيف شبكات التواصل الاجتماعي للتنبؤ بتصرفات وأفكار وقرارات الآخرين.


ياسمين ابنة الرئيس المؤقت تبدي إعجابها بحزب النور السلفي ومواقفه السياسية

بعد ظهور نتيجة الانتخابات الرئاسية: الحمد لله الذي عافانا من شفيق وابتلانا بمرسي



أحد نشطاء تويتر يعتبر أن ياسمين عدلي منصور ضد كل من العسكر والإخوان

أيام الانتخابات الرئاسية تعبر عن سعادتها بخسارة الفريق شفيق وتخوفها من سيطرة الإخوان على الرئيس المعزول الدكتور محمد مرسي

Saturday, June 1, 2013

Social Media Marketing Consultant in Cairo: Job Vacancy

Below are details of Cairo-based job posting by UN looking for an Egyptian social media marketing consultant. To apply, kindly click here:

Project/Proposal Summary:
The Civil Society Support project (ECSS) is a three-year program designed to build the organizational and management capacity of Egyptian civil society organizations (CSOs). Implemented by a consortium of partners: MSI, FHI360 and IREX, the project provides technical assistance and support to individual Egyptian civic organizations to advocate for citizens' interests and take action. The project's objectives are to provide capacity building training and assistance for USAID grantees and to offer support to Egypt's civic society sector. The project helps civic organizations develop skills to strengthen their organizations and build bridges between citizens and their government with innovative tools and customized training.

Position Summary:

Saturday, April 27, 2013

شركة نصب باسم التسويق الالكتروني: التوعية هي الحل!

مانشيت وتفاصيل الخبر من صحيفة الأهرام المصرية


استيقظت مصر صباح اليوم السبت على خبر رئيسي في قسم الحوادث والقضايا عن القبض على شبكة نصب تستخدم التسوق عبر الانترنت

خلال النصف الثاني من شهر مارس وأثناء ركوبي تاكسي مع أحد الأصدقاء فوجئنا بالسائق الأربعيني أو الخمسينيّ يدعونا للانضمام إلى شركة جلوبال والتي كما شرحها لنا تعتمد على دفع ثلاثمائة جنيه أو دولار مقابل الحصول على مساحة إعلانية على عدة مواقع انترنت، وبعد ذلك تقوم هذه الشركة المزعومة بإعطاءي إعلانات مختلفة لكي أضعها على المساحات الإعلانية مقابل دخل شهري أحصل عليه من الشركة التي وصفها بأنها وكيل إعلانات الانترنت لكبرى الشركات العالمية مثل كوكاكولا وغيرها

تظاهرت أنا وصديقي بالاقتناع مما دفع الرجل لإقناعنا بالمزيد فأخرج كشفا على ورقة به جدول يحتوي أسماء وأرقام وقال لنا إن هذا كشف توريد الحساب الذي قام هو شخصيا بتوصيله لهؤلاء الذين اشتركوا في هذه الشركة المربحة على حد وصفه والتي تمنح عمولات للشخص عن كل عميل جديد، ولم ينسَ الرجل بالطبع أن يعطينا رقم هاتفه المحمول لكي نتصل به لعمل اشتراك جديد

بالنسبة لنا، فقد كان القرار محسوما في أن شركة جلوبال هذه أو أيا كان اسمها ما هي إلا حيلة جديدة للنصب على المواطنين تستغل ظروفا اقتصادية متعسرة بعد ثورة 25 يناير، و جهلا مطبقا بالتجارة الالكترونية وأبجديات مواقع الانترنت

اللافت هو حجم الأموال التي نجحت شبكة النصب المشار إليها في جريدة الأهرام اليوم في جمعها وتكديسها والتي تعني انخراط كثيرين في الترويج لهذه الأنشطة لهثا وراء أرباح مغرية، وهو ما يسترعي الانتباه إلى أهمية التوعية المجتمعية

للأسف الشديد فإن الصورة الذهنية لدى كثير من المصريين عن الانترنت لا تزال تضعها في خانة عدم الثقة سواء مواقعها أو معلوماتها أو أدواتها، خصوصا وأن ألاعيب حواة النصب وهواة الاحتيال امتدت إلى حسابات بورصة وهمية على مواقع انترنت للاستيلاء على الأموال، بما يقصر التوظيف الإيجابي للانترنت على شريحة محدودة من ذوي التعليم العالي و الدخل فوق المتوسط معا

إذا كانت هنالك قطاعات تجارية تحتاج إلى حملات توعية و آليات تعريف فإنهما ولا شك قطاع الأجهزة الطبية (سماعات الأذن الطبية مثلا) وقطاع التسويق الالكتروني والتجارة الالكترونية، حيث عملت في هذين المجالين وأعتقد أن الشركة أو المؤسسة التي ستهتم بتوعية المستهلك والمجتمع سوف تزيد -قولا واحدا- من أرباحها ومبيعاتها

لا تزال الحكومة و منظمات المجتمع المجتمع المدني غائبين جميعا عن أداء دور أكثر حسما، وأوسع انتشارا إزاء ترشيد استخدام وتوظيف الانترنت لتحقيق الرقابة الشعبية وتعظيم الرفاهية المجتمعية وزيادة إنتاجية الموظفين وتوسيع قاعدة المستفيدين من خدماتها المختلفة. في حين يتجه جهاز خدمة المستهلك إلى فرض إجراءات وضوابط على عمليات البيع والشراء من المواقع الالكترونية طبقا لتصريح رئيس الجهاز في شهر مارس 2013 الماضي فإن الصمت المطبق هو السائد إزاء سوق سوداء للانترنت في مصر توظف الشباب في أعمال لا أخلاقية أبسطها الضغط على إعلانات المواقع التجارية مقابلة حفنة قروش يوميا (المزيد عن السوق السوداء للانترنت وشبكات التواصل الاجتماعي هنا).

هل تعتقد أن التغطية الإعلامية لأخبار إلقاء الشرطة المصرية القبض على شبكة للنصب والاحتيال تستخدم الانترنت وإعلانات التسويق الالكتروني ستارا لأنشطتها، هل تعتقد أن هذه التغطية الإعلامية ستوثر سلبا على مواقع التجارة الالكترونية مثل سوق دوت كوم و موقع جوميا وموقع دوبيزل أو حتى على صناعة التسويق الالكتروني؟

تابعونا شركة New Egypt Consulting:
info@newegyptconsulting.com


أو تابعوني شخصيا هنا:
http://eg.linkedin.com/in/moetalebegypt
MoeTaleb@newegyptconsulting.com 

Wednesday, April 10, 2013

Egypt: PayPal is Officially In

Today: I created account on PayPal after enabling Egypt as country and I just received above welcome email from PayPal

It is official now! PayPal arrives to Egypt :)
The website now has EG section: http://www.paypal.com/eg

It is good news here in Egypt specially for individuals who are interested in purchasing items online from leading e-Commerce portals such as Souq, Jumia, Dubizzle, Amzaon & eBay. I do not know how PayPal's presence could affect service like Cairo-based Edfa3ly.com.eg for example (that handles customs affairs for  items purchased online from US or UK on behalf of the customers delivering them to your doorstep)

Software developers, IT professionals and even social media marketers here in Cairo will definitely boost their revenues and client base by offering their services and solutions not only to local market but also to international vendors and global companies.

I do not expect PayPal to severely affect the commerce inside Egypt for now specially with current dollar exchange rates since PayPal still requires credit card or bank-issued payment card.

The key challenge for PayPal in country like Egypt is to allow pre-paid cards (like OneCard) to be used to deposit money inside a PayPal account. This step will truly boost national trade here in Egypt specially across entrepreneurs, and start-up companies (even micro-finance scale for farmers and freelancers).

تابعونا شركة New Egypt Consulting:
info@newegyptconsulting.com


أو تابعوني شخصيا هنا:
http://eg.linkedin.com/in/moetalebegypt
MoeTaleb@newegyptconsulting.com 

Monday, April 8, 2013

تأثير تعليقات شبكات التواصل الاجتماعي على قرار العملاء

تعليق على الصفحة الرسمية على الفيسبوك لإحدى سلاسل الحلويات التركية الشهيرة في القاهرة
منذ عام أو أكثر، كان من المعتاد أن يهتم كثيرون من أصحاب الأعمال والشركات الصغيرة و المتاجر الشهيرة بالتواجد على الفيسبوك عبر صفحة رسمية. كان هذا تطورا معتادا في مصر ما بعد ثورة الخامس والعشرين من يناير

الآن وفي ضوء الصورة أعلاه لتعليق كتبته عميلة محتملة على صفحة الفيسبوك الرسمية لإحدى سلاسل الحلويات التركية الشهيرة في القاهرة، فإنّني أعتقد أن المزيد من الاهتمام يجب أن ينصبَّ على محتوى الصفحة وكيفية تفاعل القائمين عليها (الأدمن) مع مقترحات، وشكاوى وتساؤلات العملاء وأعضاء الصفحة

لم يكن هذا جديدا في عالم شبكات التواصل الاجتماعي وقواعد التسويق الالكتروني إذ قرأتُ في كتاب ليانا إيفانز الشهير
أن مستخدمي شبكة الانترنت حين يتصفحون مواقع التقييم للخدمات والمطاعم والفنادق
Review Websites
فإنهم يميلون عادة للحجز والمبيت في الفندق الذي حصل على مزيج من التقييمات الإيجابية والسلبية أكثر من فندق آخر حصل في كل التقييمات على خمسة من خمسة مثلا، وشرحت كيف أن العملاء يدركون أن الأخطاء واردة بشكل أو بآخر في أي منشأة أو شركة، ولكنهم -أي العملاء- يهتمون بمتابعة ردة فعل ومدى تفاعل الشركة أو الفندق مع تقييم سلبي أو شكوى حادة (هذا الفندق في شرم الشيخ يحرص مثلا على الرد على كل شكاوى وملاحظات النزلاء)

تابعونا شركة New Egypt Consulting:
info@newegyptconsulting.com


أو تابعوني شخصيا هنا:
http://eg.linkedin.com/in/moetalebegypt
MoeTaleb@newegyptconsulting.com 

Average Salary 9,000 for E-Commerce Position @ Souq Website

Souq.com is looking for Cairo-based candidate to work in their Maadi office as Electronics Category Manager. Perfect candidate should have 5 to 8 years of experience where salary range is 8,000 to 10,000 Egyptian pounds per month.

Electronics Category Manager will source of brands, build and maintain client relationships, educate and train new sellers. To develop and strategize brands whilst building relationships with various clients. Responsible for managing category strategy and proposition development for new customer acquisition.

Job Description:

Sunday, April 7, 2013

4 Facebook Tips to Enhance News Feed Navigation Experience

1- Mobile Facebook:
Are you struggling with internet connection speed while browsing your Facebook?
Try browsing this URL http://m.facebook.com where you will enjoy extremely quicker navigation and usable experience

2- Hide Unwanted Ads:
Are you annoyed by paid advertising campaigns whether from Jumia Egypt or Dubizzle Egypt?
Simply, hide all ads from them in one click. Move your mouse's cursor to the annoying ad and you will see X appearing next to it.

Click on X and you will see drop down menu of three choices. You can either hide this ad specifically or even to hide all ads from Jumia.com.eg (Or Dubizzle or whatever).

3- Hide Automatic Posts from Facebook Applications:
Many Facebook fans in Egypt are considering the Islamic applications as useful. Some of their Facebook friends describe the automatic posts by those applications as annoying posts.
If you are considering them annoying, simply you can hide them! Just hide the posts without losing your Facebook friends.

Step 1: When you move your mouse's cursor to any Facebook post, you will see down-direction arrow appearing. Click on it and select Hide option. 
Step 2: Select Hide all stories from Sunnan | سُنَن (or whatever the name of the annoying application)

4- Mute Facebook Notification Sound:

Go to your account settings and choose 'Notifications' tab. Then, uncheck 'Play a sound when ...' option to stop hearing notification sound from Facebook in your headphone :)

Sunday, March 31, 2013

EGP 6K for Social Media Manager and 3K for Strategist

Jobs Hub Online Recruitment is hiring social media manager to handle all social media accounts with salary EGP 6,000. The company is located in Cairo, Egypt.
To apply:

ID Labs in Egypt is hiring social media strategist in a full time basis with salary EGP 3,000. The company is located in Cairo, Egypt.

Friday, March 29, 2013

Political Parties & Public Figures: Social Media Statistics @ January 1st, 2013

Below is list of some Egyptian social media accounts and their statistics count of Facebook fans (and Twitter account followers plus YouTube channel views & subscribers) as of 1st of January 2013 for some political parties and public figures:

President Mohamed Morsi رئيس مصر الدكتور محمد مرسي

Dr. Mohamed El Baradei الدكتور محمد البرادعي

Dr. Heba Raouf الدكتورة هبة رءوف

Dr. Abdul Monem Fottoh الدكتور عبد المنعم أبو الفتوح

Wael Ghonim وائل غنيم

Amr Khaled عمرو خالد

Grand Mofti Ali فضيلة المفتي الدكتور علي جمعة

Army Spokesman المتحدث العسكري باسم القوات المسلحة

الإعلامي يسري فودة

Prof. Dr. Moataz Fattah الدكتور معتز عبد الفتاح

Nader Bakkar نادر بكار

حزب الدستور

مصر القوية

Al Nour Party حزب النور السلفي

Freedom and Justice Party حزب الحرية و العدالة

Supreme Council of the Armed Forces المجلس الأعلى للقوات المسلحة

House Of Wisdom بيت الحكمة للدراسات الاستراتيجية

US Embassy Cairo السفارة الأمريكية في القاهرة 

UK Embassy in Cairo

B2C & B2B Brands in Egypt: Facebook & Twitter Statistics @ January 1st, 2013


Below is list of some Egyptian B2C and B2B brands and their statistics count of Facebook fans (and Twitter account followers) as of 1st of January 2013:

Vodafone Egypt

Monginis Egypt

Molto Egypt

Nissan Motor Egypt

Toyota Egypt

Media, TVs & Newspapers in Egypt: Social Media Statistics @ January 1st, 2013

Below is list of some Egyptian social media accounts and their statistics count of Facebook fans (and Twitter account followers plus YouTube channel views & subscribers) as of 1st of January 2013 for some famous media & TV channels, news, and newspaper accounts:

كلنا خالد سعيد

ONTV TV Channel قناة أون تي في

B+ Bassem Youssef Show

Al Arabiya قناة العربية الإخبارية

CBC Egypt TV Channel قناة سي بي سي التلفزيونية


Al Jazeera Mubasher Misr TV Channel الجزيرة مباشر مصر

Ahram Daily الأهرام اليومي

Youm7 اليوم السابع

ElWatan صحيفة الوطن

Masry Youm المصري اليوم

Rassd News Network شبكة رصد الإخبارية

Cairo Traffic مرور القاهرة

هدهد الديوان

كان فين أبو إسماعيل قبل الثورة

FJP Portal بوابة الحرية و العدالة

مباشر من الإسكندرية

شبكة أخبار مصر

MAD Talkshow

احنا كمان بنهزر يا ساويرس

شبكة نبض الإخوان

مكافحة العلمانية

Change Management: 8 Patterns of Behavior at Work

Harvard Business Review published an article recently titled "Change Management Is Bigger Than Leadership". The article highlighted 8 aspects that comprise our world at work and, therefore, patterns of behavior at work: organization (organizational chart), workplace (its physical or virtual configuration), task (work flow or processes), people (specifically the skills and orientation), rewards (and punishments), measurement (the metrics employed), information distribution (who gets to know what when), and decision allocation (who is involved in what way in which decisions).


A skilled change leader can convert these eight aspects into eight levers for change. That work done, they might step back and look across the scenes and ask questions such as the following:

Saturday, March 16, 2013

Social Media Powered Talent Contest To Unveil #AwakeningStar





London, UK; March 14, 2013 – Awakening announced the launch of the Awakening Talent Contest, a pioneering worldwide online initiative which aims to discover musical talents. The Contest harnesses the power of social media, utilising Awakening’s 8.8 million+ Facebook fans; 1.4 million+ Twitter followers; and 260,000+ YouTube subscribers to find and vote on the new #AwakeningStar through the power of Likes, Shares, and Retweets.

Awakening stars Maher Zain and Hamza Namira, in addition to two of the co-founders of Awakening will form the Judging Committee. “Instead of only us deciding, we are giving our fans the chance to participate in choosing our artists. We want to capitalise on our strong online & social media presence to find our new star,” said Bara Kherigi, Co-Founder of Awakening and a member of the Judging Committee.

Awakening Talent Contest allows aspiring artists from all over the world to submit their YouTube videos on www.AwakeningStar.com utilising a special YouTube-approved submission tool. There will be several rounds of engaging and voting until the three winners are announced. The Contest is open to all regardless of faith, gender, age and race.

Taking into consideration the votes and feedback of Awakening’s social media community across YouTube, Facebook, Twitter and Google+, the Judging Committee will screen the finalists through different stages and the winners will be announced in early July 2013.

The first prize is signing a contract with Awakening Records while the second winner will perform live with one of Awakening’s artists. AwakeningStore.com will be delivering a collection of Awakening products worth $1,000 to the third winner.

Notes to Editors:
1. Awakening Worldwide is a UK based media production company with a particular focus on publishing and music. The company brought Maher Zain, Hamza Namira, Sami Yusuf, Mesut Kurtis, Irfan Makki & Raef to the world. Awakening’s artists have performed in more than 100 concerts in 2012 in over 26 countries.

2. The Awakening Talent Contest is the first to its kind to be powered by social media. All press enquiries or request for interviews should be sent to press@awakeningstar.com

EGP 2,000 to 3,000 for Social Media Specialist (1-3 Yrs. of Experience)

An Advertising Agency in Zamalek Requires Social Media Specialist. Salary will be EGP 2,000 to EGP 3,000 per month for experience of 1 to 3 years.

Idea candidate will be:
Responsible for developing and managing social media activities [facebook, twitter, Youtube,google plus, pinterest, instagram, etc..].

Tuesday, March 12, 2013

Will Celebrities Boost the Online Advertising CTR?

While browsing Masrawy dot com portal, I found below banner ad promoting Facebook application for LinkOnline (owner of Masrawy portal itself). The ad uses photo of the famous TV presenter Mona El Shazly seemingly to achieve better click-through-rate CTR.

Screen-shot for banner ad on Masrawy.com portal, the ad promotes Facebook application for LinkOnline

Using celebrities within paid advertising campaigns (Facebook ads, banner ads, etc) is a commonly used technique by online marketing executives who seek higher CTR while promoting brands, companies, causes, products or even political parties.

Below post by on search engine watch portal highlights 5 tricks to boost CTR and conversions for your paid online advertising campaigns:
http://searchenginewatch.com/article/2122235/Getting-Creative-With-Your-Facebook-Ads-5-Tricks-to-Boost-CTR-Conversions

Will Celebrities Boost the Online Advertising CTR? What do you think?

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