Sunday, September 27, 2015

Elance allows buying fake Instagram followers!

It seems that not only Twitter that was (and may be still?) affected by the suspicious software codes that can generate hundreds of thousands of fake followers to some Twitter accounts (i.e. Tamer Hosny's fake Twitter followers).

Instagram had joined the club. A Kuwaiti-based Elance employer had posted a job asking for software developer to create thousands of custom unique Instagram profiles quickly with ability to upload photos to the account to look real and update account name as well. The employer requests also allowing the created accounts (fake ones obviously) to follow any given account or like any given picture.

Guess what! It took one month only for a developer based in Ukraine to deliver the software successfully receiving 5-star rating from the Kuwaiti employer (who posted another job asking for YouTube views).

Social media platforms should be responsible as well. Facebook is actively updating page fans to remove inactive likes, etc (last time on March) while Twitter had removed hundreds of thousands of Twitter followers of Tamer Hosny after our post. What about both Elance and Instagram?

Thursday, September 17, 2015

Twitter: Ramadan Case Study from Saudi Arabian Brand

Twitter is a very popular social media platform in the gulf region specially the Kingdom of Saudi Arabia.

Recently, the business section of Twitter's official website highlighted a success story for Saadeddin Pastry,  a Saudi company specialized in producing and marketing Arabic and Western and chocolates of various type since 1976 (has more than 60 branches throughout the Saudi Arabia, Kingdom of Bahrain and State of Kuwait).

The brand started a Twitter advertising campaign (Both promoted tweets and promoted accounts) during Ramadan 2015 to drive engagement with content that builds an emotional connection, and videos that create demand - targeting users in Saudi Arabia using keywords such as 'Ramadan' and interests Pastries and Sweets.

This Ramadan campaign achieved, according to Twitter, more than 1.8 million engagements, more than 18 million impressions and over 31,000 Retweets. The brand's follower base grew 7.3% during the month to 226,000 – an increase of more than 14,000 new potential customers. In June and July, the brand came out tops in the Twitter rankings in Saudi Arabia measured by number of interactions.

What we've liked about this campaign is utilizing both video content and mobile (as more than 80% of Twitter users are accessing it on mobile devices).

New Egypt Consulting is a Twitter marketing & social media company based in Cairo since 2011.
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