Sunday, September 25, 2011

تجربة مشروع صغير خاص في مصر 3-التسويق

من أهم التحديات التي تواجه أي صاحب(ة) مشروع جديد من رواد الأعمال تحدي تسويق المشروع. ربما يظن الكثيرون أن التسويق للمشروع المراد به تسويق المنتج أو الخدمة للعملاء والمستهلكين والزبائن مثلا.
هذا صحيح لكنه غير دقيق. يمكنني تلخيص خمس جهات أنت كأحد رواد الأعمال أو المبادرين في حاجة إلى تسويق مشروعك أو فكرتك إليهم:

الجهة الأولى: البنوك ومؤسسات التمويل

Friday, September 23, 2011

Watch Out: Google Docs NOT Working for Google Itself!

It was interested to send my feedback to Google Blogger team regarding their new interface. I switched back to old interface and link to submit feedback was shown. Simply, I clicked on it and started to enter my feedback through Google Docs sheet (spreadsheet).

Once I clicked (Submit), I got below message; do you have reason for that?


Related: Watch Out: Google Forgot to Update Its Blogs!
http://blog.newegyptconsulting.com/2011/09/google-adsense-adwords-advertising-blog.html

Wednesday, September 14, 2011

Using GoDaddy Email? Hide Purge Button NOW!



I had been using email from GoDaddy (Web-based email.secureserver.net). It is really reliable and has many powerful options (including mobile email) that compete with Microsoft Outlook.

I went into trouble today, I received important reply from a client, and mouse suddenly touched "Purge" button that permanently deletes the message! I immediately asked him to re-send the email that he just sent me few seconds ago. Then I found following method to hide this purge button to avoid such trouble:

Tuesday, September 13, 2011

SEP 2010: FP interviews Jared Cohen as ex-Policy Planning



State Department Innovator Goes to Google

Jared Cohen, a high-profile advocate of the State Department's forays into "21st-century statecraft," is leaving Foggy Bottom for New York. In an exclusive interview with FP, he talks about his time at State and his new project: building a "think/do tank" called Google Ideas.

INTERVIEW BY CHRISTINA LARSON | SEPTEMBER 7, 2010


Monday, September 12, 2011

تجربة مشروع صغير خاص في مصر 2-لماذا؟

كنت قد أشرت في الحلقة الماضية (الحلقة الأولى) إلى أحد عوامل ازدهار المشروعات الخاصة الصغيرة خصوصا في مجال نظم المعلومات النامي في مصر والسعودية والإمارات والكويت ومعظم دول المنطقة العربية.
في حقيقة الأمر، فإن هنالك أسبابا ذاتية قد تدفع الكثيرين إلى المخاطرة برأس المال والانخراط في مشروع تجاري خاص، يمكن تلخيصها في خمسة أسباب:

Saturday, September 10, 2011

Learning Management Systems (LMS) Vendors Overview

Vendor Name
Egypt Office
Cost
Customers
Notes
None
BUT has Middle East Office in UAE
[Human Logic] with Gulf branches
FREE download but PAID support service, hosting, training installation & consultations
1-Arab Academy for Science & Technology
30 million users
1.2 million teachers
WebCT
By
Blackboard
None
America, China & EU
Request
Both King Fahd & Saud University
None
Only US & South Africa
Single Classroom
Starting $395
US colleges

Home Learning
Starting $14.95
Small Academy
Custom Price
School
Custom Price
Learners Online
PDF that anyone can make it for subscription fees
US schools
Web Currents
US schools &
Newspapers
None
Only Canada

US Universities & Institutes

None
Only Belgium
Request
Global Universities
2007 UNESCO Awarded

Wednesday, September 7, 2011

For Brand Managers: How to Customize Facebook Page Status

One of interested options available in Facebook is to customize your message as Facebook page admin based on either/both country and/or language.

For a brand that is existing in two countries, Facebook page admin can easily post separate offers/status for each of the two countries. In United States for example where English and Spanish are commonly used, Facebook admins can post message in English targeting fans who use Facebook with English interface, while Spanish-written post would be tailored for Spanish interface fans.

Below screen shots simply explains this feature in details:

1.Whether you post status, photo or question; you have the option of customizing your message.

Click Egypt NOV 2011: Online & Digital Marketing Summit




The page-views of this blog are for visitors from Gulf, EU and China (20%) while the remaining 80% is divided equally among both Egypt and USA (40% each).
So below post is for the 60% representing visitors from Egypt and Gulf.



This post is featuring online and digital marketing summit next November (20 - 23) here in Cairo. The event has two parts: conference (2days; Monday 21st and Tuesday 22nd of November 2011), and workshops (Sunday 20th and Wednesday 23rd of November 2011). You can register for both or either. Details and Prices can be found here:

Tuesday, September 6, 2011

Watch Out: Google Forgot to Update Its Blogs!

At 2011 end of Q3, official Google blogs of both AdSense and AdWords are dated (C) 2010




As freelancer internet marketer and social media consultant, I frequently check Google blogs, such AdWords blog and AdSense blog for example.


Guess what?

Global TV Advertising Clip for Google (Draft)


I am pro-Google products and services even being freelancer internet marketer and social media consultant.
One day, I had imagined that Google would assign creative Googler to articulate creative scenario for TV ad clip that would be broadcasting in different countries.


I assumed that the TV advertising should highlight Google as leading internet player that has positively affected lives of zillions of people among different continents.

I had drafted the following audio-visual script:

1st Scene: Two US teenagers in 90s, one asks other: do you use internet?

Monday, September 5, 2011

3 Tips to Use Email Campaigns for Business Advertising


1- Send Monthly Newsletter: Allow your website visitors to submit their emails to receive your monthly newsletter. Explain briefly the value of subscription (i.e. exclusive discounts, industry updates, etc). However, it is important to allocate time to prepare and send the newsletter at time, do not underestimate newsletters, please:).

2- Prioritize Email Marketing: Do not depend only on traditional online marketing channels. For example, announcing job vacancies via recruitment websites and related Facebook and twitter accounts is something good. However, announcing them via email campaign to previous job applicants and those who applied for your career newsletter will get you more qualified CVs.

3- Consider Email Groups: Specialized email groups are highly recommended to directly reach your potential segment. In Egypt, IEEE has its own email group. For both Gulf and Egypt, targeting pharmacists and medical representatives would be recommended via Pharmacists Coffee. Targeting alumni groups for MBA and colleges is recommended as well.

At New Egypt Consulting, we tailor email advertising solutions that match your business needs at affordable cost and minimum operations headache. Our email marketing services include sales writing, newsletter design counseling, content development and campaign management plus tracking follow-ups. Do not hesitate to contact us now:

6 Basic P's for Business Email Communications

1-Personalize:
If you are sending important email related to meeting request, or client presentation, then please go ahead and communicate it verbally with the recipients (face-to-face or via phone).
Email communications doesn't mean sticking to PC monitor, it is also about face-to-face interaction especially in important emails.
It had been known psychologically that human focus in face-to-face communications is much higher than email notifications.



2-Prioritize and Summarize:

Sunday, September 4, 2011

Charity NGO or Business? 2 Reasons to Consider Blogging as CSR Tool

Well, it seems quite new to correlate blogging to corporate social responsibility (CSR). At New Egypt Consulting, we believe in career development importance to help job seekers find suitable job. We created a blog dedicated for this purpose and Egyptian daily Shorouk Newspaper had published one of our blog's articles in 2010 (link here).
I consider blogging here as part of CSR activities by New Egypt Consulting.


For business organizations and charity NGOs, blogging can actively contribute to CSR activities for at least 2 reasons:


1-Highlight Your Activities and Experiences as Leading Charity NGO:
By communicating your charity/CSR activities, you expose them to wider audience and hence spread the word of mouth about them.
This will increase confidence about your work and activities since they are publicly seen.



2-Contribute Positively as Socially-Responsible Business Organization:
Blogs are communication tool nowadays. You can communicate with your clients and customers as well as even employees (Related: Corporate HR Manager? 3 Reasons to Start Recruitment Blog).
If you blog about your company's support to breast cancer fundraising activities, then leading NGO can cross-post your published post on its website, so both sides get benefits: you get access to more potential clients by appearing at NGO's website, while the NGO will publicize its activities to wider people on your blog.
This post about tourism in Egypt will explain more why blogging is important:
http://blog.newegyptconsulting.com/2013/10/seo-search-engine-tourism-agency-content.html

Friday, September 2, 2011

M-Pesa: Mobile Banking in Kenya, Africa





Slide #1: M-Pesa Overview:
In Kenya, 5 million m-Pesa customers in less than two years. M-Pesa is 45% cheaper than other transfer services
Kenya & Philippines have fastest growing mobile banking networks serving poor people. Providers established large agent networks,.
Success Partners:
1-Safaricom (Record Keeper) - it gets loyalty & revenue sharing 
2-Agent Network
Service:
Money transfer

Slide #2: Kenya Overview

Egypt Post & Mobile Banking: Yes or No?

September 2009: Youm7 news website quoted Eng. Alaa Fahmy (Head of Egypt Post) saying that they analyzed money transfer service via mobile phones 2 years ago, and it had been found not feasible. He added that if service would be applied in Egypt, then it will not affect Egypt Post market share [in money transfer operations].
Youm7 News Website - Mobile Banking Debate

February 2010: The ruling party NDP website quoted Dr. Ashraf Zaki (New head of Egypt Post) saying they are preparing for launching money transfer service via mobile phones. He said Egypt Post is in an experimental phase in order to implement mobile banking.
NDP Website - Participation of Egypt Post in Cairo ICT 2010

No comment :)

Corporate HR Manager? 3 Reasons to Start Recruitment Blog

In today's world, each and every business organization is working hard to compete and strive.
Companies invest to train their employees, hire eMarketing consultants, and build user-friendly websites.
Seriously, human resources (HR) directors, recruitment managers, and career development counselors all have to get management approval to add official blog to the company web.
Current blogging technologies give option to easily and effectively manage let's say two blogs; private blog for company employees and public one for advertising career vacancies and job-related PR activities. You can even create one unified blog using WordPress that allows protecting posts with password.
 I can list three reasons that would encourage training and HR departments within corporations to start official blog and continuously develop and update its content. Here are the 3 reasons:


Reason #1 : Ensure Transparent Communications:
Having official career blog helps you publicize HR and personnel regulations which saves time of employees and executives. Company employees can subscribe to automatically receive new blog posts (holidays, news, regulations, etc).

Thursday, September 1, 2011

Marketing or Sales? 3 Reasons to Invest in a Blog

In today's world, each and every business organization is working hard to compete and strive.
Companies invest to train their employees, publicize advertising campaigns and build user-friendly websites.


Seriously, sales managers and marketing directors (i.e. CMO) have to consider budgeting for add a blog to the company website. I can list three reasons that would encourage marketing departments within corporations to start official blog and continuously develop and update its content. Here are the 3 reasons:


Reason #1 : Highlight Your Company Business Experience:
Gone are the times when website visitors were looking for working hours and contact information. Now, potential clients are looking for relative previous experiences while potential suppliers are looking for relative assessment information.
Also, employees and job seekers all are looking for relative career-related news (see reason #3).


With today's revolution of social media tools (and blogs are part of them), people are looking for additional relative information.
Bloggers are great tool for any company or enterprise to promote its products and services.

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