Friday, December 23, 2011

Google Egypt 2.0 Day 1: Google AdWords, Analytics & Apps

Two Google AdWords Sessions:
It was surprise for me to see huge percentage of audience to attend the two sessions for Google AdWords that was presented by three Google AdWords specialists.
That presentation went technical before explaining the ‘big picture’ of Google AdWords without its complex terminologies and advanced options. May be I am saying that because I am digital marketing freelancer and online marketing consultant, and I met clients who really want to understand online media in somehow simple way. I believe that communicating such issue would truly boost the web advertising and internet marketing here in Egypt.

Google Egypt 2.0 Day 1: Google Innovations, Localization & GTUG

Google Innovations:
Self-driving cars was the most interested part of this seminar.  As I understood, Google works on programming chips for cars so they would be auto-driven in order to allow car sharing.  Car sharing means that you do not have to own a car, but a car will get you to work, while then the same car will serve other passengers around city and then you will find one when you get to home. It is amazing sort of Could Cars similar to Cloud Computing.
 I tried to get the video we see but failed to find it as even Google Egypt 2.0 presentations are still not uploaded! However, this video helps:



Google Technology User Groups (GTUG):

Google Egypt 2.0 Day 1: Digital Marketers meet Online Media Giant

Sunday 11th of December was first day of 3-days series of Google Egypt Days that was held in Fairmont Heliopolis here in Cairo.

Overview:
The event had many parallel tracks for digital marketing and online media topics including Google services, Google AdWords, Google Analytics, Google Maps, Google Plus, Google AdSense, and Google Apps plus session for Arabic localization of Google.
The audience has huge number of juniors or university students as well as fewer numbers of digital marketing consultants, telecom regulatory bodies, IT managers, software developers, entrepreneurs, etc. The only issue was not having wireless network plus down of MobiNil USB Modem service that was truly disappointing. Fortunately, signal mobile phone line (MobiNil also) was OK, so the problem was not severe.

Welcome Keynotes (and Google VP Presentation in Arabic):
First presentation was conducted by Mohammad Gawdat who is Google’s Vice President Emerging Markets. Wael Fakharany introduced Gawdat as the manager of Wael's manager.
The Google VP presentation was in Arabic as well as slides themselves; and title was
 في أوروبا والدول المتقدمة .. لا يأكلون مع الكباب طحينة

Friday, December 9, 2011

5 Tactics to Measure Online Marketing ROI

Social media marketing is about ROC: Return on Conversation as Liana Evans indicated in her book. While cost is considered in any marketing campaign, ROI calculations are used for direct marketing and general advertising activities.
Social media engagement activities via Facebook, LinkedIn, forums, Twitter, or YouTube, etc are measured by return on conversation (post, retweet, like, comment, share, reply, etc).

However, below are 5  useful tactics to measure online marketing performance:

1.    Analyze website visitors; where they came from, how they are browsing your pages, new visitors, etc. If you’re investing in social media engagement, you would track how this reflects in more website visits from those social media accounts. Google Analytics is a great tool to perform such analysis including In-Page Analytics.

2.    Assign dedicated email and/or phone number for your online advertising campaigns and social media accounts. This will help decision makers to track sales leads that were initiated via Twitter engagement for example while others were initiated via website contact form. This blog article here highlights 5 website success measures.

3.    Track online leads (i.e. website contact form tickets). This helps your company to realize the effect of advertising campaigns in terms of number of tickets, number of new followers, number of Facebook page likes, etc.

4.    Adjust call-to-action and advertising settings: CTR (Click-Through-Rate) is one of indicators used to evaluate online ads performance.
We at New Egypt Consulting had executed Google ads with CTR 1.68% and Facebook ads with CTR 0.292% and 0.07%. More about Facebook CTR in Saudi Arabia and Egypt here.

5.    Appearing in 1st page of Yahoo!/Google: SEO adjustment and updated blog are key factors to help your company to appear in search results related to your business. New Egypt Consulting itself appears in first page of major search engines (more interested SEO hints here).
 
Are you looking for consultation or execution of online advertising campaign?
Do you need cost-effective Facebook ads ?
Do not hesitate to contact New Egypt Consulting:

Saturday, November 5, 2011

Privacy Policy Digital Marketing Company Egypt

New Egypt Consulting is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the New Egypt Consulting Website and governs data collection and usage. By using the New Egypt Consulting Website, you consent to the data practices described in this statement.

Collection of your Personal Information
New Egypt Consulting collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. New Egypt Consulting also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by New Egypt Consulting. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by New Egypt Consulting for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the New Egypt Consulting Website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through New Egypt Consulting Website, this information may be collected and used by others. Note: New Egypt Consulting does not read any of your private online communications.

New Egypt Consulting encourages you to review the privacy statements of Web sites you choose to link to from New Egypt Consulting so that you can understand how those Web sites collect, use and share your information. New Egypt Consulting is not responsible for the privacy statements or other content on Web sites outside of the New Egypt Consulting Website.

Use of your Personal Information
New Egypt Consulting collects and uses your personal information to operate the New Egypt Consulting Web site and deliver the services you have requested. New Egypt Consulting also uses your personally identifiable information to inform you of other products or services available from New Egypt Consulting and its affiliates. New Egypt Consulting may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

New Egypt Consulting does not sell, rent or lease its customer lists to third parties. New Egypt Consulting may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party.
In addition, New Egypt Consulting may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to New Egypt Consulting, and they are required to maintain the confidentiality of your information.

New Egypt Consulting does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

New Egypt Consulting keeps track of the pages and blogs our customers visit within New Egypt Consulting, in order to determine what New Egypt Consulting services are the most popular. This data is used to deliver customized content and advertising within New Egypt Consulting to customers whose behavior indicates that they are interested in a particular subject area.

New Egypt Consulting Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on New Egypt Consulting or the site; (b) protect and defend the rights or property of New Egypt Consulting; and, (c) act under exigent circumstances to protect the personal safety of users of New Egypt Consulting, or the public.

Use of Cookies
New Egypt Consulting Website uses "cookies" to personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize New Egypt Consulting pages, or register with New Egypt Consulting site or services, a cookie helps New Egypt Consulting to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same New Egypt Consulting Web site, the information you previously provided can be retrieved, so you can easily use the New Egypt Consulting features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the New Egypt Consulting services or Web sites you visit.

Security of your Personal Information
New Egypt Consulting secures your personal information from unauthorized access, use or disclosure. New Egypt Consulting secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. We do not request nor process your personal information (such as a credit card number).

Changes to this Statement
New Egypt Consulting will occasionally update this Statement of Privacy to reflect company and customer feedback. New Egypt Consulting encourages you to periodically review this Statement to be informed of how New Egypt Consulting is protecting your information.

Contact Information
New Egypt Consulting welcomes your comments regarding this Statement of Privacy. If you believe that New Egypt Consulting has not adhered to this Statement, please contact New Egypt Consulting at PrivacyPolicy@NewEgyptConsulting.Com. We will use commercially reasonable efforts to promptly determine and remedy the problem.

Sunday, October 30, 2011

Google Egypt for 2nd Time (December 2011)

UPDATE: Our exclusive coverage for Google Egypt Days – Day 1:

I think no speech is needed to explain what Google Egypt 2.0 means for the community of entrepreneurs, IT developers, online marketing professionals, marketing gurus, and business owners.

I had registered and approved last year (also in December). Only few days before the event, I got to send them cancellation notice (automated process). At least one of my colleagues (IT developers) attended and it was very exciting experience for them.
This year, I already identified my priorities for Sunday 11th of December 2011 - while other 2 days are for web masters and IT developers.

I already registered, what about you? Feel free to register now here:
https://sites.google.com/site/gegypt2011/

Below is agenda (as of 30th of October 2011):

Friday, October 7, 2011

CTR of Facebook Ads Campaigns in KSA and Egypt

Although Facebook provides intelligent advertising solutions for marketers and brand sales managers, the need for performance indicators exists as calculations of both ROI and cost per acquisition are required.

One of indicators is Click-Through-Rate CTR; which measures number of people who click on your online advertising as percentage of total audience who actually seen your ad. Higher CTR means that your ad is well-articulated in terms of ad text and image plus audience targeting and page location.

To get higher CTR, and to design high-performer advertising campaigns via Facebook platform, I highly recommend you to understand 8 rules that I found on AllFacebook dot com website. The rules were articulated for promoting Facebook page using Facebook ad, but they are actually applicable for getting higher CTR and lower CPC (Cost Per Click):
http://www.allfacebook.com/how-we-got-to-40310-facebook-fans-in-4-days-2010-06

I do remember B2C brand (Saudi Arabia and Egypt mainly) that asked to analyze its Facebook campaigns performance. For more than 100 million impressions, I found average CTR of 0.04% while in this 2011 case study (How to get 1 cent CPC), Muslim countries Egypt and Pakistan got higher click-through-rate (both achieved 0.23%) for mother-kid related advertising campaign. However, below image shows my own 0.092% CTR score for my first Facebook ads promoting my job board blog:

Employee Credit and Blame = CEO Pass and Take

This is very interested article from Harvard Business Review blog featuring leadership in business companies.
The article highlights UK/US repetitive (me) style of speech unlike European and Indian CEOs who speak language of (we) or (our team). But the most important part of the article is following quote:

"It's no big news that leaders in turnaround situations tend to play a more prominent role in their companies than leaders in business-as-usual scenarios. What's interesting is, in interviews, the CEOs who had led turnarounds took personal responsibility when things went wrong and did not hesitate to share the credit with their teams when things went right.

These types of higher-ambition CEOs acknowledge the role they must play as exemplars. They see the willingness to accept personal responsibility — especially during tough times — as critical to winning the trust of employees and other stakeholders. Leaders, in their view, need the endurance and stamina to lead their organizations through thick and thin. They also need to contain the anxiety of their employees. A leader who spreads the blame, who fails to accept that he or she is ultimately the one in charge, increases the insecurity of their people and lessens the likelihood that they'll take ownership of initiatives"

Here you can read the full Harvard Business Review article (By Tobias Fredberg is Associate Professor of Management at Chalmers University in Gothenburg, Sweden).

Thursday, October 6, 2011

أغرب 3 حقائق عن الراحل ستيف جوبز مؤسس أبل

الحقيقة الأولى
ستيف جوبز أسس قسما داخل شركة أبل لمراقبة الموظفين والتجسس عليهم، رغم أن الشركة تطبق سياسة عدم معرفة أقسامها الداخلية طبيعة ما يجري داخل الأقسام الأخرى داخل الشركة
الرابط أعلاه يشير إلى مراقبة حتى البريد الالكتروني للموظفين



الحقيقة الثانية
ستيف جوبز هو ابن لطالب سوري كان يدرس بالولايات المتحدة وارتبط بفتاة أمريكية ليكون ستيف هو الثمرة التي آل مصيرها لأن يعرض للتبني وتقبله أسرة باول وكلارا جوب التي قامت بتربيته والإنفاق عليه
أسرة صديقة الطالب السوري (عبد الفتاح الجندلي) رفضت ارتباطها به بعد إنجاب ستيف ولذلك قررت عرضه للتبني واشترطت على الأسرة المتبنية تعليمه تعليما جامعيا.
لقاء صحفي مع والد ستيف جوبز في صحيفة الحياة اللندنية
http://www.daralhayat.com/internationalarticle/223740

لقاء صحفي مع والد ستيف جوبز في صحيفة الأحد البريطانية
http://www.thesun.co.uk/sol/homepage/features/3778186/First-chat-with-Apple-tycoons-dad.html



الحقيقة الثالثة
ستيف جوبز كان مريضا بالسرطان وأخبر موظفي شركة أبل التي يرأسها بذلك في عام 2004م فين حين قرر إعلام الرأي العام والمساهمين في 2009م بالخبر الذي هوى بأسهم الشركة لنصف قيمتها خلال الأشهر التالية

Father of iPhone's Steve Jobs is Syrian

Believe it or not, the late Steve Jobs is son of a Syrian father; professor Abd El Fattah Jandali who is known in Western media as (John Jandali). The father John and his girlfriend while in studying in US went into relationship and the result was the boy Steve. The girlfriend's conservative christian father denied to allow her daughter to marry Arabic guy.
So, the girlfriend (mother of Steve) decided to offer the son for adoption (التبني), and family got him raised and educated (Steve's mother requested college education for the son). The adoption family was Paul and Clara Job.

The fact was that Steve Jobs, late Apple CEO, had almost never met his 'biological' father. In August 2011, the latter told The Sun daily UK newspaper that he "fears he will never get to meet his son" (Full interview with Steve Job's father here). Two months later, the founder of iPhone/iPad company had passed away.

Sunday, September 25, 2011

تجربة مشروع صغير خاص في مصر 3-التسويق

من أهم التحديات التي تواجه أي صاحب(ة) مشروع جديد من رواد الأعمال تحدي تسويق المشروع. ربما يظن الكثيرون أن التسويق للمشروع المراد به تسويق المنتج أو الخدمة للعملاء والمستهلكين والزبائن مثلا.
هذا صحيح لكنه غير دقيق. يمكنني تلخيص خمس جهات أنت كأحد رواد الأعمال أو المبادرين في حاجة إلى تسويق مشروعك أو فكرتك إليهم:

الجهة الأولى: البنوك ومؤسسات التمويل

Friday, September 23, 2011

Watch Out: Google Docs NOT Working for Google Itself!

It was interested to send my feedback to Google Blogger team regarding their new interface. I switched back to old interface and link to submit feedback was shown. Simply, I clicked on it and started to enter my feedback through Google Docs sheet (spreadsheet).

Once I clicked (Submit), I got below message; do you have reason for that?


Related: Watch Out: Google Forgot to Update Its Blogs!
http://blog.newegyptconsulting.com/2011/09/google-adsense-adwords-advertising-blog.html

Wednesday, September 14, 2011

Using GoDaddy Email? Hide Purge Button NOW!



I had been using email from GoDaddy (Web-based email.secureserver.net). It is really reliable and has many powerful options (including mobile email) that compete with Microsoft Outlook.

I went into trouble today, I received important reply from a client, and mouse suddenly touched "Purge" button that permanently deletes the message! I immediately asked him to re-send the email that he just sent me few seconds ago. Then I found following method to hide this purge button to avoid such trouble:

Tuesday, September 13, 2011

SEP 2010: FP interviews Jared Cohen as ex-Policy Planning



State Department Innovator Goes to Google

Jared Cohen, a high-profile advocate of the State Department's forays into "21st-century statecraft," is leaving Foggy Bottom for New York. In an exclusive interview with FP, he talks about his time at State and his new project: building a "think/do tank" called Google Ideas.

INTERVIEW BY CHRISTINA LARSON | SEPTEMBER 7, 2010


Monday, September 12, 2011

تجربة مشروع صغير خاص في مصر 2-لماذا؟

كنت قد أشرت في الحلقة الماضية (الحلقة الأولى) إلى أحد عوامل ازدهار المشروعات الخاصة الصغيرة خصوصا في مجال نظم المعلومات النامي في مصر والسعودية والإمارات والكويت ومعظم دول المنطقة العربية.
في حقيقة الأمر، فإن هنالك أسبابا ذاتية قد تدفع الكثيرين إلى المخاطرة برأس المال والانخراط في مشروع تجاري خاص، يمكن تلخيصها في خمسة أسباب:

Saturday, September 10, 2011

Learning Management Systems (LMS) Vendors Overview

Vendor Name
Egypt Office
Cost
Customers
Notes
None
BUT has Middle East Office in UAE
[Human Logic] with Gulf branches
FREE download but PAID support service, hosting, training installation & consultations
1-Arab Academy for Science & Technology
30 million users
1.2 million teachers
WebCT
By
Blackboard
None
America, China & EU
Request
Both King Fahd & Saud University
None
Only US & South Africa
Single Classroom
Starting $395
US colleges

Home Learning
Starting $14.95
Small Academy
Custom Price
School
Custom Price
Learners Online
PDF that anyone can make it for subscription fees
US schools
Web Currents
US schools &
Newspapers
None
Only Canada

US Universities & Institutes

None
Only Belgium
Request
Global Universities
2007 UNESCO Awarded

Wednesday, September 7, 2011

For Brand Managers: How to Customize Facebook Page Status

One of interested options available in Facebook is to customize your message as Facebook page admin based on either/both country and/or language.

For a brand that is existing in two countries, Facebook page admin can easily post separate offers/status for each of the two countries. In United States for example where English and Spanish are commonly used, Facebook admins can post message in English targeting fans who use Facebook with English interface, while Spanish-written post would be tailored for Spanish interface fans.

Below screen shots simply explains this feature in details:

1.Whether you post status, photo or question; you have the option of customizing your message.

Click Egypt NOV 2011: Online & Digital Marketing Summit




The page-views of this blog are for visitors from Gulf, EU and China (20%) while the remaining 80% is divided equally among both Egypt and USA (40% each).
So below post is for the 60% representing visitors from Egypt and Gulf.



This post is featuring online and digital marketing summit next November (20 - 23) here in Cairo. The event has two parts: conference (2days; Monday 21st and Tuesday 22nd of November 2011), and workshops (Sunday 20th and Wednesday 23rd of November 2011). You can register for both or either. Details and Prices can be found here:

Tuesday, September 6, 2011

Watch Out: Google Forgot to Update Its Blogs!

At 2011 end of Q3, official Google blogs of both AdSense and AdWords are dated (C) 2010




As freelancer internet marketer and social media consultant, I frequently check Google blogs, such AdWords blog and AdSense blog for example.


Guess what?

Global TV Advertising Clip for Google (Draft)


I am pro-Google products and services even being freelancer internet marketer and social media consultant.
One day, I had imagined that Google would assign creative Googler to articulate creative scenario for TV ad clip that would be broadcasting in different countries.


I assumed that the TV advertising should highlight Google as leading internet player that has positively affected lives of zillions of people among different continents.

I had drafted the following audio-visual script:

1st Scene: Two US teenagers in 90s, one asks other: do you use internet?

Monday, September 5, 2011

3 Tips to Use Email Campaigns for Business Advertising


1- Send Monthly Newsletter: Allow your website visitors to submit their emails to receive your monthly newsletter. Explain briefly the value of subscription (i.e. exclusive discounts, industry updates, etc). However, it is important to allocate time to prepare and send the newsletter at time, do not underestimate newsletters, please:).

2- Prioritize Email Marketing: Do not depend only on traditional online marketing channels. For example, announcing job vacancies via recruitment websites and related Facebook and twitter accounts is something good. However, announcing them via email campaign to previous job applicants and those who applied for your career newsletter will get you more qualified CVs.

3- Consider Email Groups: Specialized email groups are highly recommended to directly reach your potential segment. In Egypt, IEEE has its own email group. For both Gulf and Egypt, targeting pharmacists and medical representatives would be recommended via Pharmacists Coffee. Targeting alumni groups for MBA and colleges is recommended as well.

At New Egypt Consulting, we tailor email advertising solutions that match your business needs at affordable cost and minimum operations headache. Our email marketing services include sales writing, newsletter design counseling, content development and campaign management plus tracking follow-ups. Do not hesitate to contact us now:

6 Basic P's for Business Email Communications

1-Personalize:
If you are sending important email related to meeting request, or client presentation, then please go ahead and communicate it verbally with the recipients (face-to-face or via phone).
Email communications doesn't mean sticking to PC monitor, it is also about face-to-face interaction especially in important emails.
It had been known psychologically that human focus in face-to-face communications is much higher than email notifications.



2-Prioritize and Summarize:

Sunday, September 4, 2011

Charity NGO or Business? 2 Reasons to Consider Blogging as CSR Tool

Well, it seems quite new to correlate blogging to corporate social responsibility (CSR). At New Egypt Consulting, we believe in career development importance to help job seekers find suitable job. We created a blog dedicated for this purpose and Egyptian daily Shorouk Newspaper had published one of our blog's articles in 2010 (link here).
I consider blogging here as part of CSR activities by New Egypt Consulting.


For business organizations and charity NGOs, blogging can actively contribute to CSR activities for at least 2 reasons:


1-Highlight Your Activities and Experiences as Leading Charity NGO:
By communicating your charity/CSR activities, you expose them to wider audience and hence spread the word of mouth about them.
This will increase confidence about your work and activities since they are publicly seen.



2-Contribute Positively as Socially-Responsible Business Organization:
Blogs are communication tool nowadays. You can communicate with your clients and customers as well as even employees (Related: Corporate HR Manager? 3 Reasons to Start Recruitment Blog).
If you blog about your company's support to breast cancer fundraising activities, then leading NGO can cross-post your published post on its website, so both sides get benefits: you get access to more potential clients by appearing at NGO's website, while the NGO will publicize its activities to wider people on your blog.
This post about tourism in Egypt will explain more why blogging is important:
http://blog.newegyptconsulting.com/2013/10/seo-search-engine-tourism-agency-content.html

Friday, September 2, 2011

M-Pesa: Mobile Banking in Kenya, Africa





Slide #1: M-Pesa Overview:
In Kenya, 5 million m-Pesa customers in less than two years. M-Pesa is 45% cheaper than other transfer services
Kenya & Philippines have fastest growing mobile banking networks serving poor people. Providers established large agent networks,.
Success Partners:
1-Safaricom (Record Keeper) - it gets loyalty & revenue sharing 
2-Agent Network
Service:
Money transfer

Slide #2: Kenya Overview

Egypt Post & Mobile Banking: Yes or No?

September 2009: Youm7 news website quoted Eng. Alaa Fahmy (Head of Egypt Post) saying that they analyzed money transfer service via mobile phones 2 years ago, and it had been found not feasible. He added that if service would be applied in Egypt, then it will not affect Egypt Post market share [in money transfer operations].
Youm7 News Website - Mobile Banking Debate

February 2010: The ruling party NDP website quoted Dr. Ashraf Zaki (New head of Egypt Post) saying they are preparing for launching money transfer service via mobile phones. He said Egypt Post is in an experimental phase in order to implement mobile banking.
NDP Website - Participation of Egypt Post in Cairo ICT 2010

No comment :)

Corporate HR Manager? 3 Reasons to Start Recruitment Blog

In today's world, each and every business organization is working hard to compete and strive.
Companies invest to train their employees, hire eMarketing consultants, and build user-friendly websites.
Seriously, human resources (HR) directors, recruitment managers, and career development counselors all have to get management approval to add official blog to the company web.
Current blogging technologies give option to easily and effectively manage let's say two blogs; private blog for company employees and public one for advertising career vacancies and job-related PR activities. You can even create one unified blog using WordPress that allows protecting posts with password.
 I can list three reasons that would encourage training and HR departments within corporations to start official blog and continuously develop and update its content. Here are the 3 reasons:


Reason #1 : Ensure Transparent Communications:
Having official career blog helps you publicize HR and personnel regulations which saves time of employees and executives. Company employees can subscribe to automatically receive new blog posts (holidays, news, regulations, etc).

Thursday, September 1, 2011

Marketing or Sales? 3 Reasons to Invest in a Blog

In today's world, each and every business organization is working hard to compete and strive.
Companies invest to train their employees, publicize advertising campaigns and build user-friendly websites.


Seriously, sales managers and marketing directors (i.e. CMO) have to consider budgeting for add a blog to the company website. I can list three reasons that would encourage marketing departments within corporations to start official blog and continuously develop and update its content. Here are the 3 reasons:


Reason #1 : Highlight Your Company Business Experience:
Gone are the times when website visitors were looking for working hours and contact information. Now, potential clients are looking for relative previous experiences while potential suppliers are looking for relative assessment information.
Also, employees and job seekers all are looking for relative career-related news (see reason #3).


With today's revolution of social media tools (and blogs are part of them), people are looking for additional relative information.
Bloggers are great tool for any company or enterprise to promote its products and services.

Wednesday, August 31, 2011

Newspaper Publisher? 3 Reasons to Email Content

I always believe that digital publishing has an amazing growth opportunities here in Egypt and MENA region.
We all read daily newspapers whether the printed edition or the web-based versions.
At top of our interests is the daily/weekly published columns and op-eds for famous authors.

The challenging question is: Why I am unable to subscribe online to receive my favorite articles directly to my email inbox?
In Arabic: لماذا لا يمكنني استلام مقالات كتابي المفضلين عبر البريد الالكتروني كل صباح رغم أن هذا يمكن أن يدر دخلا من الإعلانات للصحف المصرية والعربية؟

AlGareeda Online Newspaper is almost the only Egyptian press content publisher who utilizes email communications
Now, I can list 3 reasons for press publishers and both Egyptian & Arab newspapers to immediately implement an online system for sending articles via email to subscribers:

Social Media Networks & National Challenges

Social media networks and their massive growth are adding three national challenges to policy makers:


1-Media Communications:
With the open digital communications and social media networks, it is essential to communicate policies to the different segments of people. Different segments have different needs, and are acting/behaving differently.

Integrating the media communications with social media networks (i.e. Facebook, Twitter and YouTube) is a key success factor.



2-Security Procedures:
In the past, broadcasting governmental statements over radio waves can contain a public unrest.

During Jan25 revolution here in Egypt, a viral YouTube video of police car running over protesters helped triggering nationwide unrest. After Jan25 revolution, documents leaked from the police intelligence department (State Security) were published online!

Also, cyber security is another key challenge.


3-People-led Communities:
Although internet penetration is facing challenges in Egypt, social media networks can really contribute positively to people-led initiatives and projects.

New Egypt Consulting is a social media & digital marketing company based in Cairo since 2011.
Feel free to download our PDF profile from below link, or to email us your inquiries directly:
PDF profile: http://bit.ly/2lO7sNS
Email: info@newegyptconsulting.com

Website: www.newegyptconsulting.com/2011/05/home.html

إنشاء أو تطوير جمعية للإدارة واستشاريي الأعمال في مصر

Below is Arabic-spoken business plan outline for community or society of MBA graduates and management consultants.
The plan's goal for suggested society is to be acting as independent think-tank for large projects and challenging problems (i.e. youth employment). In today's knowledge-based competition and where resources management and creative thinking are key success factors for the organizations, I believe that such gathering will really support Egypt after January 2011 revolution (Jan25). It is widely known that absence of applying contemporary management/strategy principles had led to severe problems in many Egyptian organizations.

The story of below plan begun in July 2009 when I was MBA student (My MBA experience here).
I was looking for job in field of management consulting and I thought about below plan for Arab Management Association (founded 1950) to apply there as junior associate or something like that.
My MBA projects and my start-up New Egypt Consulting had been taking my time so the plan was frozen at my desk.So, I am just unveiling the plan here as follows  (Those who are interested can request English version I had it but I preferred to publish Arabic version):

أولا-جمعيات واتحادات الإدارة في الوطن العربيّ:-
على حدّ علمي المتواضع فإنّه لا توجد على امتداد الوطن العربي جمعية متخصصة أو اتحاد متخصص في علوم الإدارة يستهدف استقطاب خريجي كليات الإدارة (خصوصا MBA) وممارسي الإدارة والمدراء التنفيذيين باستثناء ربما جمعية إدارة الأعمال العربية في الدقي، وهي كما يبدو من موقعها الالكتروني مهتمة بالدورات التدريبية والدبلومات المهنية المتخصصة، وليس فيها نظام للعضوية.

10 Communications Lessons CEOs Learn from Egypt's Mubarak

The question all the world is asking nowadays: why the Egyptian president Mohamed Hosni Mubarak - who was described as proud man by ABC's Christiane Amanpour - why his 30 years of governing the country were resulted in protests in Tahrir Square asking him to leave?
Mubarak has been described by Facebook page of We All Khaled Saed in 15th of January 2011 as leader who had been "serving the nation for 30 years".

Away from political, social and economic factors within Egypt, here are few important communications lessons for each and every CEO to avoid facing Mubarak's end while leading a corporate or multinational company:




1-Only God is Forever the One:
Every one of us has role that will end one day whether by death, succession (i.e. end of term), promotion, resignation, or even lay-off. CEO is no exception for that.

Egypt has vast majority of Muslims who believe in one God and in death as fact. Although the toppled president Hosni Mubarak was Muslim, it seems that he did not realize the importance of having clear and solid succession plan in country like Egypt (85m+ population, army of 1m+ soldiers, etc).
Mubarak didn't assign deputy or vice-president unlike late presidents Naguib, Nasser and Sadat who always assigned at least one vice-president (Mubarak himself was VP for Sadat).

In today's dynamic environment, one-man show is no more accepted whether for large corporation or leading country.
Achievements of ex-leaders and previous managers should be communicated among the entire organization, so it would be the 'normal' situation that CEO and any other person will deliver the responsibility to someone else after him at certain moment.


2-Prioritize Your Stakeholders:

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