Wednesday, April 26, 2017

LinkedIn Ad Campaign Optimization (UAE Tip)

How to optimize LinkedIn advertising campaign? While we always recommend companies to be careful while advertising on LinkedIn as cost per click (CPC or PPC) is very high compared to AdWords and Facebook, they need to consider the target audience.

For example, once we target Kuwait, Qatar, Saudi Arabia, Egypt and United Arab Emirates, LinkedIn shows a target audience of 49,000 members.
LinkedIn members in Egypt, Saudi Arabia, United Arab Emirates, Qatar, and Kuwait

Once we deselect UAE, the counter went down to only 23,000 members. This means that UAE members are contributing to 50% of total LinkedIn members among those 5 countries.

While the screenshot is back to 2011, it is important to note that many of active LinkedIn members are based in UAE. However, it seems that Saudi Arabia has joined the momentum having almost same LinkedIn members as UAE, according to Statista numbers for Q1 2016.

It worth mentioning that LinkedIn itself unveiled yesterday that UAE professionals are the most web-connected globally as LinkedIn members in the UAE have an average of 211 connections making it ahead of the rest of the world.

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