Friday, December 9, 2011

5 Tactics to Measure Online Marketing ROI

Social media marketing is about ROC: Return on Conversation as Liana Evans indicated in her book. While cost is considered in any marketing campaign, ROI calculations are used for direct marketing and general advertising activities.
Social media engagement activities via Facebook, LinkedIn, forums, Twitter, or YouTube, etc are measured by return on conversation (post, retweet, like, comment, share, reply, etc).

However, below are 5  useful tactics to measure online marketing performance:

1.    Analyze website visitors; where they came from, how they are browsing your pages, new visitors, etc. If you’re investing in social media engagement, you would track how this reflects in more website visits from those social media accounts. Google Analytics is a great tool to perform such analysis including In-Page Analytics.

2.    Assign dedicated email and/or phone number for your online advertising campaigns and social media accounts. This will help decision makers to track sales leads that were initiated via Twitter engagement for example while others were initiated via website contact form. This blog article here highlights 5 website success measures.

3.    Track online leads (i.e. website contact form tickets). This helps your company to realize the effect of advertising campaigns in terms of number of tickets, number of new followers, number of Facebook page likes, etc.

4.    Adjust call-to-action and advertising settings: CTR (Click-Through-Rate) is one of indicators used to evaluate online ads performance.
We at New Egypt Consulting had executed Google ads with CTR 1.68% and Facebook ads with CTR 0.292% and 0.07%. More about Facebook CTR in Saudi Arabia and Egypt here.

5.    Appearing in 1st page of Yahoo!/Google: SEO adjustment and updated blog are key factors to help your company to appear in search results related to your business. New Egypt Consulting itself appears in first page of major search engines (more interested SEO hints here).
 
Are you looking for consultation or execution of online advertising campaign?
Do you need cost-effective Facebook ads ?
Do not hesitate to contact New Egypt Consulting:

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