Saturday, October 7, 2017

Digital Egypt: ITIDA or TIEC Strategy Roadmap

Looking for digital Egypt? Below is just a suggested strategy roadmap for Information Technology Industry Development Agency (ITIDA) or Technology Innovation and Entrepreneurship Center (TIEC) from New Egypt Consulting as one of the industry stakeholders given that digital marketing industry represents 5% of jobs in Egypt - yes :)

1- Objective: Promoting & Social Media Courses & Individual IT Entrepreneurs  (Investment Activity):

  • Strategy #1: Prioritizing specialized tracks in ITI for video marketing, social media, SEO, and digital advertising (As separate independent tracks). We are in the market since 2011, and qualified social media marketers are very rare. This video highlights the issue for an industry that represents 5% of job market:

  • Strategy #2: Educating web developers, graphic designers, social media marketers, software engineers on presenting their skills and experiences in their CVs, LinkedIn profiles, etc. Simply, if someone is unable to present himself to employers, s/he will be unable to present any idea or business to an investor
  • Stakeholders: ITI, academia, training providers, HR trainers, recruitment companies, universities, etc.
  • Program: Weekly sessions on YouTube, Soundcloud (less mobile data), video conferencing aired to universities' campuses - all to be broadcasted from TIEC or ITIDA to save investment costs and unify the message.

2- Objective: Increasing Exports by IT Entrepreneurs (Profitable Activity):

  • Strategy: Partnership with Upwork to have a white-labeled portal under TIEC or ITIDA management and control so all Egyptian web developers, graphic designers, social media marketers, and software engineers (in addition to Egyptian companies) can deliver work to companies and clients from around the world, where TIEC/ITIDA and Upwork can share 20% commission of revenues this is already applied on the platform now.
  • Stakeholders: universities, syndicate of engineers, chambers of commerce, banks, Egyptian embassies, etc.
  • Program: Enrollment application supervised by TIEC or ITIDA to ensure only qualified talent pool are eligible to join the platform on
  • Budget: To be covered within 2 years by commission revenues.

New Egypt Consulting is a digital marketing & social media agency based in Cairo since 2011.
Company Profile:

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