Monday, April 2, 2012

Digital Marketing Event on 12 April 2012 in Cairo

I attended somehow similar one for same presenter before Jan25 (training course details here). All below is the content of the event website (reference and registration link @ end of this post).

This workshop focuses on giving you digital marketing tools and techniques that you can implement ASAP.  Presented by Michael Leander, this workshop is extremely affordable in spite of the world class information you get. But you have to act ASAP.

For the first time in years, Michael Leander is going to share digital marketing information that can help any business do better in the digital world. This one day seminar is all about the basics. The little practical things that can either make you stand out or make your company awfully ineffective in the digital world.
Note: the ASAP Digital Marketing Workshop takes place on 12 April 2012 in Cairo
After you attend, you will take away practical guide-books that will help you steer you to real results in the digital marketing world.
First ask yourself these questions:
  • Do you know exactly what you need to do in order to plan a successful website or to improve the results of the one you already have? Or do you feel that sometimes you are too much in the hands of the so-called experts?
  • Do you feel prepared to work with the internet savvy agencies or freelancers, or could you use a simple guide that can save you thousands of pounds and get you a better result?
  • Would you like to know how social media can play a part in attracting new customers and selling more to existing customers? Are you concerned about results rather than fancy-pancy activities that never returns on money back to your company?
  • Do you want to learn how you can use simple and affordable tools to improve your marketing communication for results?
  • Would you like to know how you get from plan to action -  faster and cheaper – by cutting out all the nonsense and irrelevant marketing components that steal too much time, money and focus away from the stuff that really matters?
If you can answer YES to just one of the questions above, you need to attend this workshop. And because Michael Leander is eager to help Egyptian companies and entrepreneurs, the price is a real steal. It will never get this cheap to spend a full day with Michael Leander in Egypt again. Guaranteed!
Who should attend?
Marketing mangers, marketing executives, marketing coordinators and assistants will benefit hugely from attending. But so will also CEO’s or managing directors in small and midsize companies. Entrepreneurs
Who will speak?
Michael Leander will be your main presenter. He did his first digital marketing project in 1995 and has since then been involved in all aspects of digital marketing. From the simple stuff to complex, integrated e-commerce solutions. He knows his push- and pull. His inbound and outbound. He lives and breathes what he does. On top of that some people say he is pretty good at presenting his ideas, tools, tips and techniques. Learn more about Michael Leander here
What is the agenda?
The final agenda will be tailor-made to best fit the needs of attendees, however these points will be covered
> Morning 09:30 – 12:00 Developing or revamping your website or web-presence
  1. How to create the plan to develop or revamp a website that will meet your marketing objectives
  2. How to implement a usability structure that will make visitors act and/or come back for more
  3. How to establish forms, that will get you into a dialogue with potential customers
  4. How your website need to complement your business processes and how to put that into action
  5. Questions & answer sessions
> Lunch break from 12:00 – 13:00
> Afternoon 13:00 – 17:00 : Social business/media trends, tips and tools that gets you business and don’t waste your time
  1. What the recent Facebook changes means and how you can overcome new barriers to engage your audience
  2. How you get your social media ecosystem to work for you; all the components you need to address to successfully leverage social business
  3. How to navigate through the many social network platforms for success; Google+, Linkedin, YouTube etc.
  4. How to setup a listening system and how to track & measure your success; we’ll look at some free and paid tools
  5. Questions & answer sessions
Venue – you will be in good hands
The event will take place at the Sonesta Hotel, Tower & Casino in Heliopolis / Nasr City.
Dirt cheap to attend – it never gets as cheap as this again
The pricing structure is simple (all prices pr. person excluding VAT):
- Pay by credit card before 9 April 2012:  1.290 LE
- Pay by cash before 9 April 2012: 1.590 LE
- Pay by credit card after 9 April 2012: 1.490 LE
- Pay by cash after 9 April 2012: 1.890 LE
How to register?
You can register by calling Joao Ribeiro at +351 918630265 or email or fill in the information below
Register now – complete all fields here:

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