Friday, April 15, 2011

5 Digital Presence Considerations for Companies

Companies need to consider their digital presence as a marketing tool. On top of that, the website should be looked after for the following 5 considerations:

1.    Sales/Supply Leads:
Website should bring qualified sales leads. Website quality isn’t measured by cost or even technology platform used, it is measured by usability.
Is your website usable to your target audience?

If you are a B2B company, then your website visitors are senior managers and foreign suppliers, which should be reflected in English-speaking website with no need to flash intro.

Flash may be suitable for some e-learning projects but not for the company website (for even SEO reasons).

2.    Customer Feedback:

Which email address receives your customers' complaints - is it an employee email (i.e. or generic email (i.e.

What about common questions, pricing terms or product features? Are they clear enough to encourage potential stakeholders to move to the next step?

Are you utilizing permission-based email marketing tactics?

3.    Content Update:

Do you advertise something on TV while your website content says something else?
It is important to have website platform that allows easily updating website data to match new product launch or edit service terms and information.

Is your contact us page updated so clients can find your office easily?

4.    Qualified Job Applicants:

Once you have an updated career page, potential job candidates can easily apply to your vacancies, so HR manager would get talent pool during the 365 days.

5.    Integration, Integration, Integration:
Do not invest to get an excellent website without integrating with both the offline world and social media?

Your company website URL should be added to entire company publications, agendas and print-outs.

New Egypt Consulting is a social media and digital marketing company based in Cairo since 2011.
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