I used to highlight the importance of blogging for any company (Marketing & sales managers can click here, while HR managers click here, and NGO officials click here). For a well-established online presence and effective digital marketing campaigns, having technically reliable blog with updated content is essential to boost your website's ranking across search engines because the blog is a powerful SEO tool.
For example, tourism companies in Egypt can utilize blogging to attract more visitors and tourists to the country.
If the website of the Ministry of Tourism (or Tourism Chamber - or even ElGounaRedSea) installed a Wordpress blog, then easily they can cross-post the online experiences, videos and reviews of tens or hundreds of tourists in the lovely resort of Sharm El Sheikh. Their website will get a relative fresh content that would attract more tourists to come to Egypt.
Blogging can be done by foreigner tourists or Egyptian tourists as well, so their posts would be cross published to tourism ministry blog to share both fun and experience about Egypt. Blog posts will highlight tourism destinations, travel agencies and typical tourist activities. Technically speaking, this means diversified keywords, URLs, HTML tags and page titles.
At the end of the day, potential tourists will find a fresh diversified information when they start searching using Google search engine for example. If let's say 10% of the blog visitors decided to come to Egypt, then it is a great outcome. People online are really looking for valuable updated content, once they find it, they stick to it, and they come frequently and start browsing for more and more information.
Who can start or trigger such initiative that I believe our tourism industry needs it nowadays? Can ElGouna Red Sea partner with the Ministry of Tourism (or even independently) to launch a social media campaign encouraging tourists to share their experiences in Egypt in a YouTube video, Facebook comment, or to write a blog post so ElGouna can share and combine all these 'testimonials' in well-designed website or online media hub? This will be indirect promotion for ElGouna itself as well by the way :)
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