Wednesday, June 4, 2014

Job: Online Media Specialist @ Alexandria, Egypt

To apply for the online media specialist job vacancy, click here:



Primary Responsibilities:
  1. Cooperate with designers, and developers to plan and execute online marketing strategies for our products across all online marketing channels
  2. Implement Search Marketing Strategies, Including Search Engine Optimization (SEO), Search Engine Marketing(SEM), and Pay per Click Advertising (PPC).
  3. Develop on-page and off-Page Search Engine Optimization Strategies for a wide array of industries.
  4. Develop, execute, maintain, and optimize paid advertising campaigns for: Search engine marketing strategies including Google AdWords, Bing/Yahoo Ads.
  5. Display advertising across multiple Display Networks, including Google AdWords, DoubleClick, Facebook, LinkedIn, AdRoll, etc. Comparison Shopping Engines (CSE) Google, Shopzilla, etc.
  6. Monitor campaign progress though Analytics, and report results to the rest of the team.
  7. Meet with Product Manager to communicate campaign progress and ongoing strategies.

REQUIREMENTS

Requirements:
  • Bachelor's Degree (B.A.) in Marketing or related fields from four-year college or university, or 2-4 years of experience building and maintaining digital/online marketing campaigns.
  • 1-2 years of experience building and maintaining online marketing campaigns, with primary focus on SEO, and SEM.
  • Experience implementing Search Engine Optimization changes to websites, and improving overall website traffic.
  • Experience running AdWords Campaigns on both Search and Display Networks.
  • Experience working with landing (squeeze) pages, optimizing for conversions.
  • Experience configuring and reporting with Google Analytics.
  • Experience performing keyword research.
  • Basic understanding of HTML, CSS, JavaScript.
  • Desire to learn and experiment with new strategies.
  • Preferred: Knowledge of Popular Advertising Networks: Facebook Ads, Bing/Yahoo Ads, AdRoll, LinkedIn, Twitter Ads, Clickbooth.
  • Experience with Social Media Marketing (SMM), and integrating SMM campaigns with SEO, and Paid Advertising.
  • Experience with conducting Conversion Rate Optimization (CRO)
Skills:
  • Great organizational skills
  • Attention to detail Ability to multi-task Analytic thinking
  • Solid written and verbal communication skills
  • Team attitude

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